Green PR

Green PR is a sub-field of public relations that communicates an organization's corporate social responsibility or environmentally friendly practices to the public. The goal is to produce increased brand awareness and improve the organization's reputation. Tactics include placing news articles, winning awards, communicating with environmental groups and distributing publications.

The term is derived from the "green movement", an ideology which seeks to minimize the effect of human activity on the environment.

Importance

Environmentalism has become increasingly popular among consumers and media. A nine-country survey found 85% of consumers around the world are willing to change their consumption habits to make tomorrow’s world a better place, and over half (55%) would help a brand “promote” a product if a good cause were behind it. The study also found when choosing between two brands of same quality and price, social purpose affected consumers’ decision the most (41%), ahead of design and innovation (32%) and the loyalty to the brand (26%).[1]

According to PR Week:

The significance of corporate America embracing the green movement cannot be denied. Some still think it's a fad, but all signs point to the contrary - a sustained commitment to sustainability, either for economic efficiencies or reach out to a public whose goals and values are changing.[2]

gollark: I also thought "hmm, if I am using Rust, there are additional cool possibilities, such as having the client and server share types and use extremely efficient bincode serialization".
gollark: Node.js runs *everything* in one thread, except for some async stuff.
gollark: Game logic would probably have to run serially, though.
gollark: Rendering could be parallelized fine.
gollark: I can't really write new code very fast, although I *can* often very quickly bodge stuff into my own projects.

See also

References
  1. "Consumers Would Partner with Brands for Social Change, Environment". Retrieved September 2008. Check date values in: |accessdate= (help)
  2. "PRWeek Green - PRWeek US". Retrieved September 2008. Check date values in: |accessdate= (help)

Further reading
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