Green Monday
Green Monday is an online retail industry term similar to Cyber Monday. The term was coined by eBay in 2007[1] to describe the best sales day in December,[2][3] usually the second Monday of December. Green Monday is defined more specifically by business research organization comScore as the last Monday with at least 10 days prior to Christmas.
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Green Monday | |
---|---|
Celebrations | Shopping / Consumerism |
Date | 2nd Monday in December |
2019 date | December 9 |
2020 date | December 14 |
2021 date | December 13 |
2022 date | December 12 |
Frequency | annual |
Related to | Christmas |
In 2009, $854 million was spent online in the US on Green Monday,[4] with sales in 2011 reaching $1.133 billion.[5] In 2012, Green Monday topped out at $1.27 billion, up 13% from 2011 and the third heaviest online sales day for the season behind Cyber Monday and Dec. 4, 2012 (which had no marketing tie-in), according to comScore.[6]
See also
References
- Welcome to Green Monday. Today is a big shopping day, December 11, 2017
- Perez, Juan Carlos (24 December 2007), "ComScore: Last Week Saw Strong Online Shopping", PC World, IDG News Service
- "Have you heard of "Green Monday"?". WHEC. 8 December 2014. Retrieved 8 December 2014.
- "Green Tuesday Reaches Record $913 Million in Online Spending", comscore.com, December 2009.
- Hargrove, Kelli."Online Retail Spending up 14% For Q4", Transworld Business, 8 February 2012.
- TheStreet.com "Bargain Hunters Continue Finding Great Deals on eBay This Cyber Monday" December 2013
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