Gold and Company

Gold and Company (Gold's) was a department store located in downtown Lincoln, Nebraska. The store was founded in 1915 and quickly grew into one of Lincoln's dominant retailers throughout the 20th century. Gold's merged with the Brandeis department store in 1964 and closed in 1980.[1]

Gold and Company Department Store

Former type	Entry-level luxury division
Industry	Retail
Fate	Acquired by Brandeis, Division defunct in 1980
Founded	Lincoln, Nebraska,1915
Defunct	1980
Headquarters	1033 O Street Lincoln, Nebraska 68508 United States
Key people	William Gold, founder, Nathan Gold, vice president
Parent	Brandeis

History

Gold's building downtown Lincoln, Nebraska

Gold and Company was founded by William Gold. The original name was The Peoples' Store until Gold incorporated with his son in 1915, officially naming it Gold and Company. The department store had one location in Lincoln, Nebraska, which was built in 1924. The building grew as the business grew with additions in 1929, 1947, and 1951.[2]

Acquisition by Brandeis

An Omaha-based department store Brandeis merged with Gold's in 1964 to become Brandeis, Gold's Division. Brandeis operated the store for several years until 1980 when the company was shattered also forcing them to sell the downtown Omaha Brandeis flagship shortly after. The former Gold's building is now Gold's Galleria, a mix of retail stores and offices.

See also

• List of defunct department stores of the United States

References

1. "Gold & Company (Lincoln, Neb.)". Nebraska State Historical Society. Archived from the original on 2015-09-12. Retrieved 2019-09-15.
2. "City of Lincoln History". Masonry Nebraska. Archived from the original on 2010-10-05. Retrieved 2019-09-15.