Gold Rush (web series)

Gold Rush is an American reality competition web series created by Mark Burnett, designed by AOL, developed by VPI.Net and hosted by Mark Steines, that was released on AOL in 2006. The format was of an internet scavenger hunt that is offering chances to win $US50,000, $100,000 and $1,000,000.

In a November 2006 interview, Burnett discussed creating a second round of Gold Rush,[1] but it did not come to fruition.

Overview

Gold Rush consisted of 13 rounds of game play. In order to qualify for a chance to win, participants had to correctly complete a series of tasks on AOL.com's Gold Rush hub in order to stockpile virtual gold bars. Many of these tasks consisted of pop culture trivia challenges and online games. Clues to help solve each of the challenges could be found in CBS Television programs and commercials, magazines, radio, song lyrics, and on AOL.

In each round, the first three players who completed the challenges and collected 12 virtual gold bars were taken to a location somewhere in the United States where they competed on-camera in a head-to-head, reality-style competition (the "Gold Competition") for a chance to win $100,000 in gold. In the Finale Round of Gold Rush, the 12 previous $100,000 winners returned, joined by 6 new contestants, to vie for the $1 million grand prize.

Various companies signed on as partners of Gold Rush. Each company's brand was integrated into various parts of Gold Rush, including game clues and challenges throughout the game. WaMu (Washington Mutual) was a leading sponsor in the inaugural season under the direction of Brendan Foley, VP of Digital Marketing at WaMu. WaMu used the sponsorship to increase our brand presence nationwide as we embarked on branch expansion on a national footprint. “We had a 21 percent jump in new free checking accounts in the third quarter of 2006" mentioned Brendan Foley [2]

gollark: The ability for lasers to lase other lasers, I mean.
gollark: Anti-laser lasers would be quite a fun feature to add to plethora.
gollark: Most of my laser-using programs just go for the simple but naive solution of firing toward the current position of whatever's being targeted.
gollark: Huh. That is much more advanced than my brief attempt at improved laser targeting, which just got the target's current position, figured out how long it would take for the laser to reach that, then added that times its velocity to the target position.
gollark: Sadly, for cost and claims-weirdness reasons they are no longer deployed in Keansia.

References
  1. Evan Hessel (November 22, 2006). "Rushing To The Web". Forbes. Archived from the original on 2007-03-10. Retrieved 2018-11-02. Would you work on another Web series? I'm going to do tons more of it, starting with a second season of Gold Rush. I love it.
  2. https://www.realityblurred.com/realitytv/2006/11/gold-rush-cost_earnings_patent/


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