Genius Sports

Genius Sports is a sports data and technology company that provides data management and integrity services to major sports leagues and organizations.

Genius Sports
IndustrySports data
PredecessorBetgenius
SportingPulse International
Founded2016 (2016)
ParentApax Partners
Websitegeniussports.com

The company was formed in 2016 following a merger between Betgenius, a technology and data supplier to the betting industry, and SportingPulse International, a sports data and software business, to form Genius Sports Group.[1]

Betgenius became a subsidiary of Genius Sports Group with its co-founder Mark Locke becoming the Group CEO.[2][3]

In 2017, Genius Sports acquired Data Project, a volleyball technology provider. [4][5]

In July 2018, Genius Sports Group was acquired by Apax Partners.[6][7]

Operations

Genius Sports provides software solutions to sports leagues and federations. This technology enables sports to capture, manage and distribute their data and statistics and is used by basketball leagues globally.[8] [9]

In September 2017, the PGA Tour launched a new Integrity Program to "maintain integrity and prevent mitigate betting-related corruption in PGA Tour competitions."[10] Genius Sports was selected to support the PGA Tour through bet monitoring and educational services.[11] [12]

In November 2018, Football DataCo, the rights holder of all the professional football leagues in England and Scotland, announced its new integrity strategy alongside Genius Sports and Perform Group.[13] This agreement marked the first time two technology companies had combined to help protect a sport against match-fixing.[14] [15]

In May 2018, the National Collegiate Athletics Association (NCAA) announced a landmark new statistics initiative for its 1,100 Members alongside Genius Sports. The deal aimed to modernise how NCAA Schools and Conferences harness game statistics to engage fans, drive performance levels and manage their operations. [16] [17]

On May 3, 2019, Genius Sports struck a deal with the NASCAR stock-car racing association to become the exclusive provider of NASCAR data to licensed sportsbooks around the world.[18]

On May 9, 2019, Genius Sports announced a deal with Football DataCo to be the official supplier of live data to the global sports betting industry for the Premier League, English Football League and Scottish Professional Football League, replacing the leagues’ previous supplier, Perform Group, which instead agreed to be acquired by investment firm Vista Equity Partners[19]. The multi-year deal will commence with the start of the leagues’ 2019/20 seasons.[20]

FIBA, the world governing body of basketball, announced a long-term extension of its 15-year partnership with Genius Sports in July 2019, providing statistics collection, distribution and competition management solutions to its member leagues and federations.[21]

Genius Sports partnered with the German Football Association and Superliga Argentina in July and August 2019 to help protect their competitions from match-fixing and betting-related corruption. [22][23]

In October 2019, Genius Sports announced the acquisition of Oppia Performance, an automated video production and streaming company. [24]

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References
  1. Heitner, Darren. "Is Major League Baseball Ready To Embrace Sports Betting?". Forbes. Retrieved 2018-08-10.
  2. "Leaders Under 40 Awards Class of 2017 Announced". Leaders. Retrieved 13 July 2018.
  3. Massey, Luke. "Genius Sports Officially Launches Following Merger". SBC News. Retrieved 13 July 2018.
  4. "Volleyball Technology Specialist Acquired by Genius Sports". Quoi. Retrieved 10 July 2018.
  5. "Volleyball Technology Specialist Acquired by Genius Sports – Quoi". quoi.co.uk. Retrieved 2018-08-10.
  6. "Sports Data Company Genius Sold to Private Equity Apax Partners". Bloomberg.com. Retrieved 2018-08-10.
  7. "Genius Sports Group acquired". www.sportindustry.biz. 2018-07-31. Retrieved 2018-08-10.
  8. "When Sports Betting Is Legal, the Value of Game Data Soars". Retrieved 2018-08-10.
  9. "Fiba extends Genius Sports partnership". SportBusiness Group. 2016-04-25. Retrieved 2018-08-10.
  10. Dethier, Dylan. "PGA Tour to launch Integrity Program to 'protect' tournaments from gambling issues". GOLF. Retrieved 13 July 2018.
  11. "PGA Tour hires London firm to monitor betting activity". Reuters. Retrieved 11 July 2018.
  12. "PGA Tour supports legalized sports betting and its reasons may surprise you". USA TODAY. Retrieved 2018-08-10.
  13. "Football DataCo pens integrity deal with Genius, Perform". iGaming Business. Retrieved 11 July 2018.
  14. Correspondent, Matt Hughes, Deputy Football (2017-11-11). "Football Notebook: Everton must pay £3.5m release clause to hire Dyche". ISSN 0140-0460. Retrieved 2018-08-10.
  15. "Genius Sports joins Perform to unveil integrity strategy". www.sportindustry.biz. 2017-11-14. Retrieved 2018-08-10.
  16. Purdum, David. "NCAA announces 10-year data partnership with Genius Sports". ESPN. Retrieved 10 July 2018.
  17. "NCAA Sees Dollar Signs in Sports Stats, Signs 10-Year Data Deal". Bloomberg.com. Retrieved 2018-08-10.
  18. "NASCAR, Genius Sports form betting data partnership | NASCAR.com". Official Site Of NASCAR. 3 May 2019. Retrieved 6 May 2019.
  19. “Genius Sports Signs Major Exclusive Data Deal with English Premier League” Casino.org. Retrieved 10 May 2019
  20. "Genius Sports hails landmark deal with Football DataCo". SportBusiness. 9 May 2019. Retrieved 9 May 2019.
  21. Ogus, Simon. "FIBA And Genius Sports Announce Extension Of Technology Partnership". Forbes. Retrieved 2019-10-21.
  22. Ashelm, Michael. "F.A.Z. exklusiv: DFB hat neuen Partner für Kampf gegen die Wettmafia" (in German). ISSN 0174-4909. Retrieved 2019-10-21.
  23. "Superliga: el acuerdo para combatir el arreglo de partidos y las apuestas". www.lanacion.com.ar (in Spanish). 2019-08-20. Retrieved 2019-10-21.
  24. "Genius moves into streaming with Oppia Performance purchase". SportBusiness. 2019-10-07. Retrieved 2019-10-21.
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