Gavin Dein

Gavin Alexander Dein is a British entrepreneur and philanthropist, best known for his founding of the Reward Insight business and the invention of Cardless Reward Technology. The Financial Times has stated that Reward Insight is the largest sports loyalty company in Europe.

Gavin Dein
Gavin Dein at the Clinton Foundation, 2012
Born
Gavin Dein
NationalityBritish
Alma materBabson College
OccupationCEO of Reward
Known forFounding of Reward Insight
Spouse(s)Claire Guerlain Dein
Children2
Parent(s)David Dein Barbara Dein
Websiterewardinsight.com

Early life

Gavin Dein is the son of David Dein MBE and Barbara Dein. David Dein is best known for co-owning Arsenal Football Club and founding the Premier League[1] Gavin has an older brother Darren,[2] who is a football agent operating in Europe and a younger sister Sasha. [3] Gavin attended Haberdashers' Aske's Boys' School, The American School in London and graduated with honours in entrepreneurship at Babson College in Boston, Massachusetts.[4]

Business

Dein founded the company Reward in 2001, a loyalty programme and platform management company.[5][6]

Dein rolled out numerous loyalty schemes for football clubs. The company grew and launched loyalty programmes focusing on different industries, including motion pictures, music and other sports.[6][7] In 2006 Dein developed a new technology to track and reward programme member shopping without the need for a loyalty card called Cardless Reward Technology (CRT).[8]

The technology links consumers credit and debit cards to offers and deals, so while making their purchases customers can receive rewards such as discounts or free gifts without showing coupons or a separate loyalty card.[9] In 2007 the innovation was nominated for the Best Industry Innovation of the Year at that years Credit Card Awards,[10] and in 2008 Dein was accorded the Young Gun award by Growing Business for his invention.[11] In addition to this programme, Reward also administers and runs the Barclaycard football credit card.[12] Then in 2012 Reward launched the NatWest CashbackPlus rewards programme, which provides personalised rewards for NatWest debit card holders.[13]. In 2014 CashbackPlus won Best Card Benefits Programme of the Year. [14]

Cashback Plus was renamed MyRewards in 2015 [15] and was finalist for Best Benefits or Loyalty Programme of the Year 2016, winner in 2017, finalist in 2018 and winner of Best Credit Card Product of the Year in 2018 [16]

In February 2019 Reward, in partnership with American Express, won Best Benefits or Loyalty Programme of the Year.[17] [18]

In August 2020, Reward extended its partnership with Visa to provide award-winning Customer Engagement capabilities to banks across Europe. This deal made Reward Europe’s largest independent bank Engagement as a Service (EaaS) platform with an audience of over 250m customers. [19]

Reward's modular technology solution powers loyalty programmes for some of the world's largest financial institutions, driving customer engagement at scale, creating deeper relationships and lasting loyalty. They process more than 2.5 billion transactions annually, awarding customers based on retail spend, direct debit transactions and more. [20]

Reward has offices in Mayfair, Central London and Belfast, Northern Ireland[21]

Reward in 2012 was the largest sports loyalty programme operator in Europe.[22]

Dein was a Non Executive Director of IE MUSIC[23], a talent representation business from 2016-2018. Clients include Robbie Williams, Ayda Field, Cher Lloyd, Craig Armstrong, Lemar, Lily Allen, Passenger and many more.[24]

Personal life

Dein married Claire Guerlain in 2014.[25] The couple have two children a boy and a girl and currently live in Mayfair, London.

Dein has been involved with the NSPCC since 2012 chairing several boards including the Childline School Service, National Development Board and is currently a member of the Income Generation Committee.[26] [27]

gollark: It's easier if you have another thing available with actual tabbed browsing.
gollark: Tab?
gollark: * one package, and a package with offline textual copies
gollark: Anyway, there are a bunch of packages with offline HTML copies.
gollark: Hmm, apparently I didn't notice when I was installing it.

References
  1. "Dein sells Arsenal stake to Russian oligarch for £75m". The Times. Retrieved 19 November 2012.
  2. "Levy will listen to bidders for Spurs". Daily Mail. 16 February 2007. Retrieved 19 November 2012.
  3. Paul Kelso (5 July 2011). "Agent Darren Dein linked to Arsenal transfer deals including Cesc Fabregas Barcelona move". The Daily Telegraph.
  4. "Gavin Dein". Retrieved 1 March 2019.
  5. Hugh Filman (7 February 2008). "Rewarding Passion – Gavin Dein, Chief executive Reward". Brand Republic. Archived from the original on 13 October 2008. Retrieved 19 November 2012.
  6. Amy Duff (August 2008). "Gavin Dein, founder, Reward". Director Magazine. Archived from the original on 1 November 2012. Retrieved 19 November 2012.
  7. Stone, A (26 September 2008). "Should Reward stay loyal to its passions?". The Daily Telegraph. Retrieved 19 November 2012.
  8. "Gavin Dein". Archived from the original on 23 November 2012. Retrieved 19 November 2012.
  9. Alex Donohue (11 February 2008). "TMN signs deal with Reward for offline loyalty programme". Brand Republic. Retrieved 19 November 2012.
  10. "Awards and Press". Archived from the original on 23 November 2012. Retrieved 19 November 2012.
  11. "Gavin Dein, Reward". Growing Business. Archived from the original on 7 October 2012. Retrieved 19 November 2012.
  12. "Barclay Football Credit Card". Archived from the original on 28 March 2012. Retrieved 19 November 2012.
  13. "Profitable Data Monetisation". Archived from the original on 23 November 2012. Retrieved 19 November 2012.
  14. "2014 Winners & Finalists". Retrieved 1 March 2019.
  15. "What is the difference between Cashback Plus and MyRewards?s". Retrieved 1 March 2019.
  16. "Winners Archive". Retrieved 1 March 2019.
  17. "Winners Archive". Retrieved 1 March 2019.
  18. "home". Retrieved 1 March 2019.
  19. "Reward Extends Partnership with Visa". Retrieved 6 August 2020.
  20. "home". Retrieved 1 March 2019.
  21. "Get in Touch". Retrieved 1 March 2019.
  22. "Power Dressing – Gavin Dein". Financial Times. 18 October 2008. Retrieved 19 November 2012.
  23. "Gavin Alexander DEIN". Retrieved 1 March 2019.
  24. "home". Retrieved 1 March 2019.
  25. "Telegraph Announcements". Retrieved 8 January 2019.
  26. "Thank you to our National Development Board". Retrieved 19 November 2012.
  27. "Gavin Dein". Retrieved 1 March 2019.
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