Gary M. Reynolds

Gary Reynolds (born June 21, 1952) is the founder of GMR Marketing, of New Berlin, Wisconsin.

Gary M. Reynolds
Born (1952-06-21) June 21, 1952
Milwaukee, Wisconsin, U.S.
OccupationChairman of GMR Marketing
Chairman/CEO of Banshee Music
Chairman of the Radiate Group
Spouse(s)Gail Reynolds

Biography

A former professional musician,[1] Reynolds founded GMR in 1979 on the concept of cross-promoting music group and brands, such as the Miller Band Network which connected the Miller Brewing Company to different rock bands.[2]

GMR Marketing is owned by the Omnicom Group but Reynolds remains Chairman. Reynolds is also Chairman of the Radiate Group.[3]

Reynolds began developing an offshoot company, Banshee Music, which began in the autumn of 2008.[4][5] The agency works with sports teams, collegiate athletic programs, sporting events and sports venues in developing and marketing original, sports-related music for stadium, promotional and broadcast use. Banshee Music’s revenue model allows sports partners to share in the ownership of the music.[4][4][6][7][8]

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References
  1. Gary Reynolds CEO profile in Milwaukee Journal Sentinel http://www.jsonline.com/business/49894917.html
  2. The Miller Band Network: http://www.davecarusoweb.com/?CP=/Stories/MillerNetwork.html
  3. Radiate Group Management Team Archived March 24, 2015, at the Wayback Machine
  4. Forbes magazine article on Gary Reynolds and Banshee Music https://www.forbes.com/forbes/2009/0713/sports-music-gary-reynolds-tune-in-to-game.html
  5. Banshee Music greeting cards http://www.onmilwaukee.com/market/articles/bansheecards.html
  6. Banshee Music fight songs http://www.jsonline.com/business/40689392.html
  7. Banshee Themes http://vault.sportsillustrated.cnn.com/vault/article/magazine/MAG1155920/index.htm
  8. Music Helps Cowboys https://www.usatoday.com/sports/2009-12-28-banshee-music_N.htm
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