Gaali free India

Gaali free India (transl. abuse-free India) is a social campaign against profanity and the use of abusive words. It started in 2016 with a motive to raise awareness among youth who are unable to control their feelings and find refuge in profanity to vent out their feelings and frustration.[1] Claimed to be inspired by Swachh Bharat cleanliness campaign, the Gaali free India campaign aims to build awareness for an abuse free language culture. The campaign being driven by a creative professional uses online graphics and videos on digital platform to drive awareness against profanity in spoken and online interactions and digital media. its adverse impact especially on women and children.

In 2016 it was recognized as one of the three most influential social campaigns[2]. The volunteers of the campaign launched an online petition to the Prime Minister of India in 2018 to bring the issue to his attention[3]. In June 2020 Vandana Setthi, the pioneer of the campaign also covers protest against incidents of domestic violence, rape, acid attacks by using dialogues from popular films[4].

References
  1. "Water's Vandana Sethhi launches 'Gaali Free India' campaign". Best Media Info. Retrieved 18 March 2019.
  2. "Three campaigns to watch out for in 2016". 24 January 2016.
  3. "Volunteer | Support Gaali free India". www.gaalifreeindia.org. Retrieved 12 April 2019.
  4. Samosa, Media (30 July 2020). "'No Means No'- Gaali Free India's latest campaign puts the spotlight on harassment". Media Samosa. Retrieved 11 August 2020.


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