Fred Hayman

Fred Jules Pollag (May 29, 1925 – April 14, 2016), known professionally as Fred Hayman, was a Swiss-born American fashion retailer and entrepreneur, founder of Giorgio Beverly Hills in 1961 in Beverly Hills, California.[1] He was also known as "Mr. Beverly Hills"[2] and "Mr. Rodeo Drive".

Fred Hayman
Born	Fred Jules Pollag (1925-05-29)May 29, 1925 St. Gallen, Switzerland
Died	April 14, 2016(2016-04-14) (aged 90) Malibu, California, U.S.
Nationality	Swiss American
Occupation	Fashion retailer businessman
Known for	Giorgio Beverly Hills
Spouse(s)	Thelma Bertrand ​ ( m. 1950; div. 1954) Barbara Sziraki ​ ( m. 1958; div. 1963) Gale Gardner ​ ( m. 1966; div. 1983) Betty Endo ​ ( m. 1996)
Children	3
Parent(s)	Richard Pollag Irma Levy
Relatives	Julius Haymann (stepfather)

Early life

Hayman was born to a Jewish family[3] in St. Gallen, Switzerland in 1925, the son of Richard Pollag and Irma Levy. His sister Yvette is four years older than him. After his father died, his mother married Julius Haymann (two n's), who already had a son, Eugene.[4] His family emigrated to New York during World War II, where Hayman found work as an apprentice chef at the Waldorf-Astoria.[5]

In 1943, Hayman joined the United States Navy, but stayed in the US training with the Navy to become a dentist until 1946, when he went to Paris and Mexico City, before returning to work at the Waldorf-Astoria.[4]

Career

Beverly Hilton

By the 1960s, Hayman was the manager of the Beverly Hilton hotel.[5] This was where he met Gale, who was working there as a cocktail waitress, and was also a divorcee. She was arrested for working underage; Hayman provided bail and they married a year later. He was sixteen years older than she.[5]

Giorgio Beverly Hills

Giorgio Beverly Hills was the first luxury boutique to be founded on Rodeo Drive, Beverly Hills.[6]

It was founded by Hayman and George Grant, who opened their women's fashion boutique in 1961 at 273 Rodeo Drive (at the junction with Dayton Way), which was then a very ordinary street. Gucci, Tiffany, and others established Rodeo Drive stores appeared in the mid-1970s. The name was derived from Grant's first name. Hayman recognised the potential of the site, as it was close to The Beverly Hilton hotel, where he had been working. The store used a signature yellow-and-white striped awning, which came to symbolise a Beverly Hills lifestyle. Hayman bought out Grant in 1962.[6][7] The store had a reading room, pool table and oak bar, so that men could amuse themselves while the women shopped.[8]

Customers included Natalie Wood, Princess Grace, Ronald Reagan, Nancy Reagan, Diana Ross, Charlton Heston, and Elizabeth Taylor.[8]

In 1979, it was determined that there should be a signature fragrance and two years later in November 1981, Giorgio was launched.[7] In 1987, the fragrance business and the Giorgio Beverly Hills brand were sold to Avon for $165 million.[9]

Fred Hayman Beverly Hills

Following the sale of the Giorgio Beverly Hills brand, the store's name was changed to Fred Hayman Beverly Hills.[8]

273 Rodeo Drive is now a branch of Louis Vuitton, but Fred Hayman Beverly Hills has a smaller boutique nearby.[6] Hayman also owns an office building on Canon Drive, next to the restaurant Spago, which has his name on the top in a distinctive red script against a background of his signature yellow.[10]

Honors

Hayman's plaque on the Walk of Style

In 2011, Hayman was honored with a plaque on the Rodeo Drive Walk of Style. Also in 2011, Rose Apodaca published a biography of Hayman, Fred Hayman—The Extraordinary Difference.[10] In Beverly Hills, the street Fred Hayman Place has been named in his honor.[6]

Philanthropy

Hayman has donated to the Beverly Hills 9/11 Memorial Garden.[11] Together with his wife, he has donated to the Maple Counseling Center in Beverly Hills.[12]

Personal life

Hayman married four times, three of which ended in divorce. The first wife was Thelma Bertrand. He married Dr. Barbara Sziraki in 1957. Barbara Hayman is the mother of his three children; Charles Edward Hayman who resides in Jerusalem with his wife Diane and four children, Robert Gabriel Hayman who resides in Malibu with his wife Denise and their two children, and Nicole Hayman who resides in St. Charles, Missouri with her four children. Hayman's first three marriages ended in divorce. He was survived by his wife, Betty Endo; two sons, Charles and Robert; a daughter, Nicole Hayman; and 10 grandchildren. Hayman's third wife was Gale Gardner, whom he married in 1966,[1] and met whilst they were both working at the Beverly Hilton. They separated after thirteen years but remained friends.[5] In 1996, Hayman married Betty at his estate in Malibu.[10] He had three children.[13]

Hayman's first three marriages ended in divorce. He was survived by his wife, Betty Endo; two sons, Charles and Robert; a daughter, Nicole Hayman; and 10 grandchildren.[1]

Death

Hayman died at his home in Malibu, California, at the age of 90.[9]

References

1. Grimes, William (14 April 2016). "Fred Hayman, Whose Giorgio Boutique Led Gilding of Rodeo Drive, Dies at 90". The New York Times. p. A25.
2. Groves, Martha. "Fred Hayman recaptures some of the Giorgio essence in Beverly Hills". LA Times. Retrieved 11 June 2014.
3. Julia Wick (Apr 16, 2016). "The Man Who Singlehandedly Made Rodeo Drive Into A Fashion Mecca". LAist. Archived from the original on 2017-11-05.
4. Apodaca, Rose (2011). Fred Hayman—The Extraordinary Difference. A+R Projects. ISBN 978-0615431833.
5. Kalter, Suzy (21 June 1982). "After 20 Years at Giorgio's in Beverly Hills, Fred and Gale Hayman Are Still Racking Up Star Sales". People. Retrieved 6 June 2014.
6. Abraham, Tamara (2 June 2011). "The man who made Rodeo Drive: Giorgio Beverly Hills founder Fred Hayman joins fashion greats on Walk Of Style". Daily Mail. Retrieved 5 June 2014.
7. "Giorgio Beverly Hills". Basenotes. Retrieved 5 June 2014.
8. Groves, Martha (2 May 2009). "Giorgio Beverly Hills is reestablished – symbolically". Los Angeles Times. Retrieved 5 June 2014.
9. Tschorn, Adam (14 April 2016). "Fred Hayman, 'godfather of Rodeo Drive,' dies at 90". Los Angeles Times.
10. Weston, Jay (1 June 2011). "Mr. Beverly Hills, Fred Hayman, Honored... and His Biography Is Published". Huffington Post. Retrieved 6 June 2014.
11. "Beverly Hills 9/11 Memorial Garden - Supporters". beverlyhills911memorial.com. Archived from the original on 3 March 2016. Retrieved 1 August 2017.
12. "Maple Conseling Center: Donors". tmcc.org. Archived from the original on 5 May 2016. Retrieved 1 August 2017.
13. "Fred Hayman, Godfather of Rodeo Drive, Dies at 90". The Hollywood Reporter. 14 April 2016. ISSN 0018-3660.