Fransmart

Fransmart is a franchise development company responsible for the growth of many restaurant brands. Founded in 2000 and has corporate headquarters in Alexandria, Virginia and Irvine, California. Fransmart specializes in restaurant development and franchising of emerging brands that grow from one to five units to national and global chains.

Fransmart, LLC
Private
IndustryFranchising
FoundedAlexandria, Virginia, US (2000)
FounderDan Rowe
Number of locations
Alexandria, Virginia
Irvine, California
BrandsFive Guys Burgers & Fries
Qdoba Mexican Grill
Freshii
Elevation Burger
The Halal Guys
zpizza
Websitefransmart.com

Among Fransmart's most notable successes are Five Guys Burgers & Fries, Qdoba Mexican Grill, and zpizza. Fransmart formed FranInvest, a private equity firm, in 2013 to make early-stage investments in emerging restaurant concepts.[1]

Dan Rowe is Fransmart's CEO and has served in this capacity since founding Fransmart in 2000.[2]

Work

Fransmart's current and past portfolio brands have opened thousands of restaurants around the world. Fransmart primarily targets emerging restaurant concepts that have the potential for expansion. It serves area and master developers, chain operators, and high-net-worth individuals.

Services

Fransmart services included but is not limited to management advisory, franchise program development, franchise sales, development of an ideal franchisee profile, franchise lead generation & marketing, branding, compliance and legal, geographic growth strategy, unit economics, and franchise systems.[3]

Past and current franchises [4]

Fransmart is responsible for building out many emerging restaurant franchise brands, service brands, and retail brands from single units to multi-unit chains found throughout the world.

Non-Food Brands:

Golden Heart Senior Care

Paymore

Food Brands:

Artichoke Basille's Pizza

Bob and Edith's

Café d'Avignon

Calii Love

Cauldron Ice Cream

Cook's Tortas

Curry Up Now

Five Guys Burgers & Fries

In 2002, Five Guys worked with Fransmart to expand its franchising expansion. In fact, the founder of Fransmart, Dan Rowe, was Five Guys first franchisee. In just a year and a half, permits were sold for over 300 locations making it the fastest growing restaurant chain in America.[5] Five Guys currently has over 1,500 locations open throughout North America and the UK.

Greek From Greece Café Cuisine

The Halal Guys

In June 2014, Fransmart began representing the famous cult offering The Halal Guys, the food carts with the never-ending lines in New York City.[6]

The Hummus and Pita

Ike's Love & Sandwiches

The Italian Place

Mamoun's Falafel

Fransmart began representing Mamoun's Falafel Restaurant in 2015.

MUTT'S Canine Cantina

Pi Pizzeria

The Pie Hole

Qdoba Mexican Grill

Dan Rowe, the founder of Fransmart began representing Z-Teca in 1998 and was one of the Brands that helped launch Fransmart in 2000. The brand changed its name to Qdoba, even though Z-Teca was a made-up name, there were lawsuits made because the name was too similar to other brands and it infringed on their trade names. In 2003 Qdoba was purchased by Jack in the Box for $45 million.

Rise Southern Biscuits and Righteous Chicken

Slapfish

Slapfish is a seafood restaurant founded by celebrity chef Andrew Gruel and his partner Jethro Naude.

Taffer's Tavern

Wolfnights the gourmet wrap
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References
  1. "Fransmart launches private equity firm to fuel restaurant growth". Fast Casual. Network Media Group. 2013-12-10. Archived from the original on 2014-03-10. Retrieved 2014-12-16.
  2. "Fransmart, LLC: Private Company Information - Bloomberg". investing.businessweek.com. Retrieved 14 March 2018.
  3. "Archived copy". Archived from the original on 2014-12-16. Retrieved 2014-12-16.CS1 maint: archived copy as title (link)
  4. "Franchise Brands". Fransmart. Retrieved 2020-07-20.
  5. "Five Guys Burgers: America's Fastest Growing Restaurant Chain". Forbes.com. 2012-07-18.
  6. "The Halal Guys: Cashing In on Street Cred". NY Times. 2014-06-13.
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