Frédéric Godart

Frédéric Godart is a French sociologist and researcher. As an Associate Professor of Organizational Behavior at INSEAD in Fontainebleau (France), he is noted for his extensive work on the dynamics of creative industries, and fashion and luxury (e.g., design, modeling, watchmaking, footwear) and is credited with creating new approaches. Godart is best known for his 2012 book Unveiling Fashion: Business, Culture, and Identity in the Most Glamorous Industry.

Frédéric Godart
TitleAssociate Professor of Organisational Behavior
Academic background
EducationColumbia University
Academic work
DisciplineOrganizational Behavior
InstitutionsINSEAD
Main interestsFashion, Luxury, Artificial Intelligence
Notable works”Unveiling Fashion: Business, Culture, and Identity in the Most Glamorous Industry”
Websitefaculty.insead.edu/frederic-godart/biography-and-vitae/


Early life and education

In autumn 1997, attaining excellent results Godart was admitted to the Ecole normale supérieure de Cachan (1997-2002), from which he earned degrees in Economics and Social Sciences. He graduated from the Sciences Po Paris with an MSc in Management in 2001. Godart was also interested in Social and Political Sciences and attended University of Cambridge (Trinity College) in the United Kingdom, where he obtained MPhil in 2002. In 2009 Godart received his PhD in Sociology from Columbia University New York.[1]

Career

Before completing his PhD, Godart worked for three years with McKinsey & Company in Belgium where he developed his practical business knowledge in several functional areas, in particular competitive intelligence and social network analysis. He was also involved in multiple strategic studies for a wide range of clients across industrial sectors. From 2009 to 2011 Godart served as Assistant Professor of Organisational Behaviour at INSEAD teaching Power & Politics (P&P) and Organisational Behaviour II: Leading Organisations (OB2) in the INSEAD MBA program. From the Paris-Dauphine University, he received the French national accreditation for supervising PhD-level research ("Habilitation à Diriger des Recherches" or HDR) in 2011.

In 2012, Godart published Unveiling Fashion: Business, Culture, and Identity in the Most Glamorous Industry. In the book, he presents fashion as a social and cultural fact and offers a comprehensive account of the global fashion industry, taking the reader through its economic, social, and political arena. Godart was a visiting scholar from May 2014 - October 2014 at the University of Southern California's Department of Management and Organization. In September 2018, Godart moved to HEC Paris as an associate professor of management and human resources, and academic director, where he taught Leading Organizations in the Master in Management (MiM), and Leadership and Strategic Talent Management in the HEC Paris International EMBA. Further, he was the Academic Director of the HEC Luxury Certificate sponsored by Kering. He also held further academic positions at the Università della Svizzera Italiana in Lugano (Switzerland), Sciences Po Paris, the Università di Bologna (in Italy), and the University of Southern California (USC) – Marshall School of Business.

Prior to joining INSEAD as a full-time tenure-track faculty in 2020, he spent two years there as post-doctoral research and teaching fellow. [2] [3] Godart's scholarly writing and main area of research centres on the impact of formal and informal social networks on creativity, as well as the role played by stylistic choices and brand dynamics in the formation of firms and customers’identities. He has published his research in a wide range of leading academic peer-reviewed journals such as Organization Science, Organization Studies, the Annual Review of Sociology, and Social Forces, and in several edited books. Frédéric wrote a book on the structure and culture of the fashion industry, Sociologie de la mode (A Sociology of Fashion), which has been translated into Portuguese (Brazil) and Spanish (Argentina). He also wrote a book on the intellectual history of fashion, Penser la Mode (Thinking about Fashion).[4] Godart's work and industry expertise is regularly featured in international media such as El Pais[5], The Financial Times[6], Forbes[7] [8] [9] or Women's Wear Daily, and in French national media such as Le Monde[10], Les Echos, or Le Figaro.

In November 2018, Godart joined the Intel-backed[11] and Austrian fashion intelligence firm IFDAQ, for which he serves as the CEO and Head of Industry[12][13] [14]. His research activity included the development of the IFDAQ Global Fashion and Luxury Cities Index to measure the importance, influence and impact of fashion capitals in the fashion industry in a scientific approach

Awards and honors
  • 2012 Academy of Management Organizational Behavior Division’s
  • 2012 Best Paper Award.
  • 2017 Academy of Management Conflict Management Division’s Best Paper Award – New Directions.


Bibliography
  • Penser La Mode (Ifm, 2011) ISBN 9782914863216
  • Unveiling Fashion: Business, Culture, And Identity In The Most Glamorous Industry (INSEAD Business Press, Palgrave Macmillan, 2012) ISBN 9780230358355
  • Sustainable Luxury: Managing Social and Environmental Performance in Iconic Brands (Article; Greenleaf Co, 2015) ISBN 1783530618

Articles
  • The Sociology of Creativity: Elements, Structures, and Audiences (Jul 2020)
  • Explaining the Popularity of Cultural Elements: Networks, Culture, and the Structural Embeddedness of High Fashion Trends (Jan 2019)
  • How and When do Conglomerates Influence the Creativity of their Subsidiaries? (Sep 2018)
  • Culture, structure, and the market interface: Exploring the networks of stylistic elements and houses in fashion (May 2018)


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References
  1. "Frederic GODART - Professor (Associate) - PhD in Sociology, Columbia University - INSEAD, Fontainebleau - INSEAD - Organisational Behaviour". ResearchGate. Archived from the original on 2020-07-23. Retrieved 2020-08-15.
  2. "Frederic Godart - Faculty Profile". INSEAD.
  3. "Frederic Godart - Researcher Profile at ORCID". ORCID.
  4. "‪Frédéric Godart‬ - ‪Google Scholar‬". Google.
  5. "El jurado popular más… ¿'fashion'?". El Pais.
  6. "The expat dilemma: foreign postings fuel creativity but suck up cash". Financial Times.
  7. "Sustainable Fashion And The Stress Of Buying Blue Jeans". Forbes.
  8. "The Future For Fashion In The Post-YSL-Pierre Bergé Era". Forbes.
  9. "Why French President Emmanuel Macron Will Succeed Despite His Record-Breaking Unpopularity". Forbes.
  10. "Mode: le mauvais goût a du bon". Le Monde.
  11. "Intel - IFDAQ in the Solutions Catalogue". Intel.
  12. "‪Hub Institute - Webinar with Intel France President Stephane Negre and IFDAQ CEO Frédéric Godart‬". HubInstitute.
  13. "IFDAQ - Executive Board‬ Profile". IFDAQ.
  14. "Predicting the Future of Fashion with IFDAQ and Intel". Intel.
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