Football Fans Census

Football Fans Census (sometimes known as FFC), is the trading name of Football Fans Central Ltd, a small[1] market research company which specialises in research into the views and opinions of English football supporters.

Football Fans Census
Private Limited Company
IndustryMarket Research
Founded2002
Headquarters
London
,
England
ParentFootball Fans Central Ltd
Websitefootballfanscensus.com

When the free-to-air digital sports channel ITV Digital collapsed in 2002; it reportedly owed £178.5m to Football League clubs. Two football fans began a campaign for ITV Digital's parent entities, the regional ITV companies Granada Television and Carlton Television to repay this money to the clubs.[2][3]

The campaign, under the name Football Fans Union, took the form of a protest against the companies resulting in the 'Can the Commercials' petition and direct action.[4] The group asked football fans to boycott ITV's World Cup 2002 coverage, and in particular to switch channels during advertisements; so that advertisers would bring pressure on ITV and impact on the companies' advertising revenues.[5]

The fans' campaign ran alongside legal action by the Football League; but it proved to be unsuccessful when the Court of Appeal threw out the Football League's action in 2006.[6]

The impetus created by this campaign led to the Football Fans Union developing into the Football Fans Census; and a desire to be a voice for football supporters through online surveys and opinion polls.

Past surveys include:

  • the return of terraces [7]
  • the quality of food at games [8]
  • the cost of following a football team [9]
  • the state of English football [10][11]

References
  1. WebCHeck - Select and Access Company Information
  2. ESPN.com Soccernet Column by Patrick Collins: Bonnie and Clyde face lesson in commercial sense
  3. League concern over potential loss of TV cash - Football News - Telegraph
  4. Football Fans Union
  5. Football Fans Union
  6. BBC NEWS | UK | Football League loses damages bid
  7. BBC Sport | Sport Homepage | Football | Calls grow for return of terraces
  8. Fans pan U's food
  9. Football fans go into extra time
  10. http://www.givemefootball.com/display.cfm?article=7360&type=1%7Ctitle=News
  11. Football Fans Central Limited Research Reports
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