Flipkart Video

Flipkart Video is an India-based OTT (Over the Top) video streaming platform operated by Walmart-owned Flipkart.[1][2] It was launched in 2019 and has lined up content from partners like Voot, Arre, Viu, TVF, Pocket Aces' Dice Media and more.[3][4] In October 2019, it announced its first original series Back Benchers, a quiz show hosted by Bollywood film producer and director Farah Khan,[5][6][7] which features Bollywood celebrities as students and host Farah as the dean of the school. Bollywood celebrities who appeared on the show are Anil Kapoor, Shilpa Shetty,[8] Kartik Aaryan, Ananya Pandey, Bhumi Pednekar, Tapsee Pannu, Janhvi Kapoor, Malaika Arora amongst others.[9]

Flipkart Video
Type of businessPrivate
Type of site
Video streaming, OTT
Available inHindi
Headquarters
Bangalore
Area servedIndia
OwnerFlipkart
IndustryEntertainment
RegistrationRequired
Launched2019

Overview

Flipkart Video is a free video streaming service[10] that is available within the video section of the Flipkart app.[5][6] Flipkart has tied up with various production houses including Studio Next and Frames and Sikhya Productions to beef up its library of original series in various languages and genres for the Flipkart users.[3][11]

Flipkart Video Original programming

Flipkart Video Originals features programming in the following genres: action, comedy, romance, drama, horror, adventure and more.[7]

Original series
YearTitleEpisodesGenrePremiereLengthLanguageRef(s)
2019Back Benchers20Quiz show19 October 201935 minsHindi[12]
2020Entertainer No.18Game show13 April 202010 minsHindi[13]
2020Kya Bolti Public30Game show16 April 202010 minsHindi[14][15]

Original Short Films
YearTitleTopic/GenrePremiereLengthLanguageRef(s)
2020Chhaju Ke Dahi BhalleOnline Dating19 February 202013 minsHindi[16]
2020Nano So PhobiaConfusion of Old Age19 February 202012 minsHindi[17][16]
2020Sleeping PartnerMarital Rape19 February 202022 minsHindi[18]
2020PinniThe Role of a mother in making our lives sweeter19 February 202017 minsHindi[19][20]
2020Sunny Side UparLooking at the positive sides in Life19 February 202018 minsHindi[21][22]
2020SwaahaInfidelity in a marriage19 February 202016 minsHindi[19][22]
2020ThappadInnocence of childhood19 February 202017 minsHindi[23][16]
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References
  1. Abrar, Peerzada. "Flipkart forays into original video content, takes on Amazon and Netflix". Business Standard. Retrieved 19 January 2020.
  2. "OTT war heats up: Flipkart takes on Amazon Prime with 'Video Originals'". The Economic Times. 15 October 2019.
  3. Ganjoo, Shweta (17 October 2019). "Flipkart launches Video Originals to take on Amazon Prime video". India Today.
  4. N S, Vikas. "Flipkart forays into original content with mobile-first videos". The Economic Times. Retrieved 19 January 2020.
  5. Chaudhary, Deepti (15 October 2019). "Flipkart to offer original video content". Mint.
  6. "Flipkart forays into original video content to take on Amazon Prime, Netflix". The Financial Express (India).
  7. "Flipkart Video Originals Are Here: Has Flipkart Got The Timing Right?". inc42. Retrieved 19 January 2020.
  8. "Farah Khan's Quiz Show Backbenchers Will Take You Back To School Days". Mid Day. 16 October 2019.
  9. "Farah Khan's quirky quiz Backbenchers is Flipkart Video Originals' 1st non-fiction show". Exchange 4 Media.
  10. Bose, Mouli (7 August 2019). "How Flipkart's streaming service will be different from Netflix, Amazon Prime Video, Hotstar, ZEE5". The Financial Express.
  11. "Flipkart to launch original video content". Business Line. Retrieved 19 January 2020.
  12. "Farah Khan's quiz show Backbenchers will take you back to school days". Mid Day. 16 October 2019.
  13. "Coronavirus Outbreak: Varun Dhawan unites with Flipkart Video to launch stay-at-home reality show, Entertainer No 1". Firstpost. 9 April 2020.
  14. "Flipkart launches interactive game show Kya Bolti Public". Hindustan Times. 23 April 2020.
  15. Khan, Sami (24 April 2020). "Win cash prizes during lockdown with Flipkart's new interactive game show: How to play?". International Business Times.
  16. "Zindagi In Short Finds Extraordinary Stories Among Ordinary Lives". The Quint. 20 February 2020.
  17. Varma, Lipika (21 February 2020). "Swaroop Sampat back in the game". The Asian Age. Retrieved 4 March 2020.
  18. KBR, Upala (1 February 2020). "Sanjay Kapoor, Divya Dutta discuss marital rape in Sleeping Partner". Mid Day.
  19. "Flipkart Video's anthology 'Zindagi inShort' has restless women and lots of twists". Scroll.in. 20 February 2020.
  20. "Tahira Kashyap's short film, 'Pinni', has been inspired by her mother-in-law - Times of India". The Times of India.
  21. "Rima Kallingal to act in 'Sunny Side Upar', short film produced by Anurag Kashyap". The News Minute.
  22. "Flipkart Video Original 'Zindagi inShort' to release on 19 Feb". Indian Television. 9 February 2020.
  23. Jigar, Ganatra. "Flipkart Original 'Zindagi Inshort' is all about 'smiling despite the worries'". Mumbai Live.
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