Firmin Bouisset

Firmin Bouisset (2 September 1859 – 19 March 1925) was a French painter, poster artist and printmaker.

Firmin Bouisset
Advertising poster by Bouisset, "Maggi Arome Pour Corser" circa 1895.

Early life

He was born on 2 September, 1859 in the town of Moissac in the Tarn-et-Garonne département in southwestern France.[1] As an artist, Firmin Bouisset specialized in painting children subjects and did a number of illustrated books such as La Petite Ménagère (The Little Housekeeper) in 1890.

Career

At a time when posters were a popular form of advertising, Bouisset created posters with enduring images for a number of different French food companies such as Maggi and Lefèvre-Utile. For the latter company, he used their LU initials as an ad logo as part of an 1897 poster image for a line of butter biscuits featuring Petit Ecolier ("The Little Schoolboy"). A variation is still being used by the company today.

Bouisset is probably most famous for his posters for the French chocolate manufacturer, Menier. Contracted by the company in 1892, Bouisset used his daughter Yvonne as a model to create what became an iconic image of a little girl using a piece of chocolate to write the company's name.[2] The drawing was featured on a great many of the Menier company's advertisements and on its packaged products as well as on promotional items such as creamers, bowls, sugar dishes, plates, canister sets, ashtrays, thermometers, key chains, and even children's exercise books.

Bouisset's work was part of the Maîtres de l'Affiche as well as L'Estampe Moderne, the leading publisher of original French prints during the late nineteenth century. Today, many of his posters are very popular with collectors and because they are no longer copyright protected are being duplicated and sold on the Internet and in retail outlets in many countries.

Firmin Bouisset died in Paris on 19 March, 1925.[1]

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gollark: I have no idea. Try and learn multiple diverse skills, probably.
gollark: You probably couldn't throw electronic schematics into one of those sanely, but I don't think that's a fundamental barrier.
gollark: We already have some automation for the "writing boring chunks of glue code" side of programming by throwing somewhat poorly optimised language models at it.
gollark: Just how short *is* your expected life expectancy?

References
  1. "Firmin Bouisset (1859-1925)". data.bnf.fr. Retrieved 23 July 2019.
  2. Drouard, Alain (2016). The Food Industries of Europe in the Nineteenth and Twentieth Centuries. Routledge. p. 102. ISBN 9781317031543.
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