Fashion 70s

Fashion 70s (Korean: 패션 70s) is a 2005 South Korean television series starring Lee Yo-won, Kim Min-jung, Joo Jin-mo and Chun Jung-myung. It was the network's 60th Anniversary of Independence Great Project, and it aired on SBS from 23 May – 29 August 2005 on Mondays and Tuesdays at 21:55 for 28 episodes. An epic, sprawling drama, it focuses on the lives of four young people, from their childhood during the Korean War, to their careers and love lives as adults. It portrays the passion of female fashion designers who pioneered Korea's fashion industry in the 1970s.[1][2]

Fashion 70s
Promotional poster
Genre
  • Period drama
  • Romance
  • Family
  • Friendship
Written byJung Sung-hee
Directed by
Starring
Country of originSouth Korea
Original language(s)Korean
No. of episodes28
Production
Running time60 minutes
Production company(s)Kim Jong-hak Production
Release
Original networkSeoul Broadcasting System
Original release23 May (2005-05-23) –
29 August 2005 (2005-08-29)
External links
Website

Plot

Young Joon-hee befriends little Kang-hee, but the two girls get into trouble because of Kang-hee's poor but greedy mother. Joon-hee also makes friends with two boys, Kim Dong-young, the son of a military general and Jang Bin, the son of a fashion designer.

But when North Korean forces invade their town, both girls are separated from their parents and Joon-hee's mother is killed in an explosion. Believing his daughter to have died, Joon-hee's father adopts Kang-hee and raises her as his own daughter. Joon-hee is discovered at an orphanage by Kang-hee's mother, and is also adopted. The trauma of the events causes Joon-hee to block out her childhood memories and she grows up on a small island as Deo-mi, unaware of her true identity.

Years pass and all four of their paths cross again, with complicated, destructive results. Deo-mi dreams of becoming a fashion designer, and petty criminal Jang Bin helps her move to Seoul to chase her dream. In the process he falls in love with her, but his feelings are unrequited. Deo-mi meets Dong-young, who has become an aide to the President, and although they do not recognize each other, there is an instant attraction between them. Kang-hee (now called Joon-hee) is also working in fashion, and already in love with Dong-young, but is heartbroken when she discovers he has fallen for Deo-mi.

Deo-mi and Joon-hee first become friends, then become each other's greatest rivals like Coco Chanel and Elsa Schiaparelli. They pursue both love and ambition with their lives against the backdrop of the fashion industry and the shifting social mores of 1970s Korea.[3]

Cast

Ratings

Fashion 70s was the 10th highest rated Korean drama of 2005 with an average viewership rating of 24+% and a peak of 29.1%.[5]

Episode # Original broadcast date
AGB Nielsen[6]
Nationwide Seoul National Capital Area
1 23 May 2005 15.1% 16.6%
2 24 May 2005 16.2% 18.6%
3 30 May 2005 17.1% 18.6%
4 31 May 2005 18.1% 19.1%
5 6 June 2005 21.3% 22.8%
6 7 June 2005 22.0% 23.8%
7 13 June 2005 20.4% 21.7%
8 14 June 2005 20.3% 21.7%
9 20 June 2005 NR 22.2%
10 21 June 2005 21.1% 22.2%
11 27 June 2005 21.7% 22.5%
12 28 June 2005 24.0% 24.8%
13 4 July 2005 24.3% 25.2%
14 5 July 2005 24.3% 25.3%
15 11 July 2005 24.4% 25.1%
16 12 July 2005 24.8% 25.5%
17 18 July 2005 25.5% 26.8%
18 19 July 2005 23.0% 23.7%
19 25 July 2005 23.9% 25.7%
20 26 July 2005 24.0% 24.8%
21 1 August 2005 20.4% 19.9%
22 2 August 2005 24.3% 25.0%
23 8 August 2005 26.8% 27.9%
24 9 August 2005 28.2% 30.1%
25 15 August 2005 27.4% 28.9%
26 16 August 2005 29.1% 31.3%
27 22 August 2005 26.2% 27.3%
28 29 August 2005 26.7% 29.9%

International broadcast
  • It aired in Vietnam on VTV1 from 18 November 2005.
  • It aired in Philippines on QTV11 from June 2007
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See also
  • List of Korean television shows
  • Contemporary culture of South Korea
  • Fashion

References
  1. "KOREAN TV DRAMA REVIEWS: 패션 70s (Fashion Seventies)". Twitch Film. 25 November 2005. Archived from the original on 4 February 2007. Retrieved 24 May 2013.
  2. Park, Chung-a (22 June 2005). "Women in Dramas Go to Work". The Korea Times via Hancinema. Retrieved 18 November 2012.
  3. "Fashion 70s: Korean TV Drama". DVDAsian.com. 3 August 2007. Retrieved 18 November 2012.
  4. Suh, Jung-bo (12 May 2005). "Weekend Date: Lee Yo-won". The Dong-a Ilbo. Retrieved 18 November 2012.
  5. "Top ten most popular dramas of 2005". Newsen (in Korean). 7 December 2005. Retrieved 7 April 2015.
  6. "AGB Daily Ratings: this links to current day-select the date from drop down menu". AGB Nielsen Media Research (in Korean). Archived from the original on 26 December 2013. Retrieved 6 April 2015.
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