Faith branding

Faith branding is the concept of branding religious organizations, leaders, or media programming, in the hope of penetrating a media-driven, consumer-oriented culture more effectively. Faith branding treats faith as a product and attempts to apply the principles of marketing in order to "sell" the product.[1] Faith branding is a response to the challenge that religious organizations and leaders face regarding how to express their faith in a media-dominated culture.[2]

History

Faith branding began in the 15th century when the most prominent book in Europe was the Bible. The marketing strategy was describe the product and offer it for immediate purchase. These statements became known as direct sale messages. In the 19th century companies and manufactures began to change the way that they promoted their products. They began to talk about the features and benefits as they said that it would “make things simpler”.[3]

gollark: If that somehow happened there would be bigger problems, like "oh dear global civilisation collapsed, how will I get food and water".
gollark: And it'll have to contend with whatever accursed proprietary mess the existing stuff runs.
gollark: Prosthetics are probably better since they'd only need access to some peripheral nerves.
gollark: I would only trust them if they had an entirely ground-up formally-verified software stack and entirely open-source code/firmware/hardware. Which is unlikely given the pressures to make development go as fast as possible.
gollark: Oops, your neural interface's wireless card has a remotely exploitable vulnerability, your memories will now be overwritten with rickrolls.

References
  1. Flynn, John (July 26, 2009). "Churches Communicating a Message of Hope". Global Zenit News. Archived from the original on April 16, 2013.
  2. Jacobs, Mary (April 14, 2007). "Don't shy from marketing savvy in branding faith". The United Methodist Reporter. Archived from the original on 2007-05-18.
  3. Einstein & 67.

Sources

Further reading
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