FRAM (brand)
FRAM is an American brand of automotive replacement parts offering oil filters, air filters, fuel filters, and similar products.
Division of FRAM Group | |
Industry | Automotive |
Founded | 1932 |
Headquarters | , |
Parent | FRAM Group IP LLC |
Website | https://www.fram.com/ |
As of 1936, FRAM produces original equipment for automotive manufacturers.[1]
History
FRAM was founded by T. Edward Aldham and Frederick Franklin in 1932, to develop a replaceable oil filtering element. FRAM incorporated in 1934, averaging a production of 10 filters per day. In 1945, FRAM received the Army-Navy "E" Award becoming the exclusive manufacturer for filter development. In 1972, FRAM opened the industry’s largest filtration engineering and research facility.[1]
Advertising
FRAM introduced its first slogan, “The Dipstick Tells the Story” in 1942. FRAM introduced its iconic slogan, “You can pay me now, or pay me later” in 1970.[1]
References
- "Company History | FRAM". www.fram.com.