Erika Costell

Erika Michaelann Costell (born November 12, 1992)[1] is an American YouTuber, model and singer/songwriter.

Erika Costell
Personal information
BornErika Costell
(1992-11-12) November 12, 1992
Toledo, Ohio, U.S.
EducationMiddle Tennessee State University (no degree)
ResidenceCalifornia, U.S.
YouTube information
Channel
Years active2015–present
Genre
Subscribers4.48 million
Total views152.6 million
100,000 subscribers
1,000,000 subscribers
Updated June 22, 2020

Costell’s career began when she became associated with “Team 10”, an influencer marketing management agency. After dating YouTuber Jake Paul and featuring in some of his videos, Costell started her own YouTube channel, which caused her to grow in popularity. Eventually, she was offered modeling gigs with Victoria’s Secret.

Early life and education

Costell was born in Toledo, Ohio, but was raised in Bedford Township, Monroe County, Michigan. She grew up with 12 siblings.[2] At the age of 16, she began modeling while attending high school at Bedford High School in Michigan.[3] She was previously represented by Wilhelmina International and the DAN Talent Group. After completing high school in 2011, she attended Middle Tennessee State University. She majored in business administration and left the university before her final semester in order to pursue modeling in Los Angeles.[3]

Career

In 2015, Costell became the first employee of Jake Paul's Team 10 on the business side as his assistant. In 2017, she began a YouTube channel where she regularly posts vlogs, reaction videos and music videos.[3] Following the departure of Team 10's former Chief Operations Officer, Nick Crompton, she took his position as COO.[4] Following her 2018 breakup with Jake Paul, she left Team 10 to pursue her own independent career. She has recently signed with The Orchard for music.

In 2020, Costell started a record label named BIA Entertainment, which she describes as "a music label by women, for women." [5] In 2017, her single "Jerika" with Jake Paul was featured on the Billboard Hot 100 and the Canadian Hot 100. [6]

Discography

Extended plays
  • Don't Worry (2019)[7]

Singles

As lead artist
List of singles as lead artist, with selected chart positions, showing year released and album name
Title Year Peak chart positions Album
US
[8]		 CAN
[9]
"Chitty Bang"
(featuring Jake Joseph Paul)		 2018 ——
"Not Her" ——
"Karma"[10] ——
"Dynamite" ——
"Queen" 2019 ——
"Thots Not Feelings" ——
"Second" —— "Don't Worry"
"Don't Worry"
"Conscience"

Awards and nominations
Year Award Category Result Ref(s)
2018 Teen Choice Awards Music Web Star Won [11]
gollark: In what form?
gollark: Oh, and it turns out I broke the author handling a while ago.
gollark: So what I'm looking at now is a way to somehow have it try the next question if it errored.
gollark: Which is to say, not very well, and because the questions search fetches now are different the demo doesn't work.
gollark: Well, it works as well as the original now.

See also

References
  1. "Draw My Life : Erika Costell". youtube.com. July 9, 2017. Retrieved October 17, 2018.
  2. "Erika Costell Pretends to Be Youtuber Jake Paul's Girlfriend and It's Really Working out for Her". Life & Style. February 15, 2018. Retrieved June 5, 2018.
  3. Carter, Brooke (October 3, 2017). "Erika Costell Net Worth 2018 - How Much the Model/Influencer Makes - Gazette Review". Gazette Review. Retrieved June 5, 2018.
  4. "Erika Costell". Crunchbase. 2018. Retrieved October 23, 2018.
  5. YouTube
  6. "Erika Costell Partners Up with Victoria's Secret Again". Dankanator. April 21, 2019. Retrieved April 28, 2020.
  7. "Don't Worry – EP by Erika Costell". Apple Music. Retrieved September 2, 2019.
  8. "Erika Costell Chart History: Billboard Hot 100". Billboard. Retrieved June 4, 2018.
  9. "Erika Costell Chart history: Canadian Hot 100". Billboard. Retrieved June 4, 2018.
  10. "Karma – Single by Erika Costell on Apple Music". Apple Music. Retrieved November 7, 2018.
  11. Hay, Carla (June 22, 2018). "2018 Teen Choice Awards: Selena Gomez, Cardi B among top music contenders in second wave of nominations". AXS. Retrieved June 23, 2018.
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