Eric Bradlow
Eric Thomas Bradlow is K.P. Chao Professor, Professor of Marketing, Statistics, Education and Economics, Chairperson Wharton Marketing Department, and Vice-Dean of Analytics at the Wharton School of the University of Pennsylvania.[1] He is known for his work on marketing research methods, missing data problems, and psychometrics.[2][3] He is a fellow of the American Statistical Association[4] and a fellow the American Education Research Association.[5] Professor Bradlow is also co-founder of GBH Insights, a leading data-focused marketing strategy and insights firm that caters to Fortune 500 companies. [6]
Eric Thomas Bradlow | |
---|---|
Nationality | United States |
Title | K.P. Chao Professor, Professor of Marketing, Statistics and Education |
Academic background | |
Education | University of Pennsylvania Harvard University |
Thesis | Analysis of Ordinal Survey Data with No Answer Responses (1994) |
Doctoral advisor | Alan M. Zaslavsky |
Academic work | |
Discipline | Marketing Statistics Psychometrics Education |
Institutions | Wharton School Educational Testing Services |
Website | https://marketing.wharton.upenn.edu/profile/ebradlow/ |
Awards
- American Marketing Association, EXPLOR Award (2007)
- 2006 Research Committee of the Society of General Internal Medicine Best Paper Award
- Inaugural Fellow of the University of Pennsylvania, (2009)
- Finalist, John D.C. Little Award (2008) for best paper in Marketing Science or Management Science
- Finalist, Paul E. Green Award for the best paper in Journal of Marketing Research, 2004.
- Finalist 1997 American Statistical Association Savage Award Dissertation Prize
Books
- Wainer, H., Bradlow, E.T., and Wang, X. (2007), “Testlet Response Theory and Its Applications”, Cambridge University Press, ISBN 9780521681261.
- Bradlow, E.T., Niedermeier, K., Williams, P. (2009), “Marketing in the Financial Services Industry”, McGraw-Hill, New York.
Selected publications
- Chandon, P., Hutchinson, J. W., Bradlow, E. T., & Young, S. H. (2009). Does in-store marketing work? Effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase. Journal of Marketing, 73(6), 1-17.
- Hui, Sam K., Eric T. Bradlow, and Peter S. Fader. "Testing behavioral hypotheses using an integrated model of grocery store shopping path and purchase behavior." Journal of consumer research 36, no. 3 (2009): 478-493.
- Werner, Rachel M., and Eric T. Bradlow. "Relationship between Medicare’s hospital compare performance measures and mortality rates." Jama 296, no. 22 (2006): 2694-2702.
- Park, Young-Hoon, and Eric T. Bradlow. "An integrated model for bidding behavior in Internet auctions: Whether, who, when, and how much." Journal of Marketing Research 42, no. 4 (2005): 470-482.
- Bradlow, Eric T., and Peter S. Fader. "A Bayesian lifetime model for the “Hot 100” Billboard songs." Journal of the American Statistical Association 96, no. 454 (2001): 368-381.
- Wainer, Howard, Eric T. Bradlow, and Zuru Du. "Testlet response theory: An analog for the 3PL model useful in testlet-based adaptive testing." In Computerized adaptive testing: Theory and practice, pp. 245–269. Springer Netherlands, 2000.
- Bradlow, Eric T., Howard Wainer, and Xiaohui Wang. "A Bayesian random effects model for testlets." Psychometrika 64, no. 2 (1999): 153-168.
- Hoch, Stephen J., Eric T. Bradlow, and Brian Wansink. "The variety of an assortment." Marketing Science 18, no. 4 (1999): 527-546.
gollark: Oh dear. There appear to be problems.
gollark: Anyway, you can do NAT64 or whichever way it is, if you're bad.
gollark: Hmm. I wonder if I should be worried about the seek/read error rate on my shiny 4TB disk.
gollark: Some (bad) sites would break.
gollark: (the non-Seagate one)
References
- "Eric T Bradlow".
- "Foot Cardigan: Inside the Fancy Footwork That's Growing A $2.5 Million Subscription Sock Business".
- "12/13/05, Eric Bradlow: K.P. Chao Professor - Almanac, Vol. 52, No. 15".
- "Archived copy". Archived from the original on 2017-12-01. Retrieved 2017-03-23.CS1 maint: archived copy as title (link)
- http://www.aera.net/LinkClick.aspx?fileticket=KaGad7WNEZ8%3d&portalid=38
- "Team".
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