Enconcept E-Academy

Enconcept E-Academy(Thai: th:โรงเรียนเอ็นคอนเส็ปท์ อี แอคเคเดมี่) is an English language tutorial school under the Office of the Private Education Commission, Ministry of Education, Thailand. Its main office is located at LearnBalance Building, Bangkok, Thailand.

Enconcept
Enconcept
Location
LearnBalance Building, 2991/52-53, Soi Ladprao 101/3,
Ladprao Road, Klongchan Sub-district, Bangkapi District, Bangkok

Thailand
Coordinates13.774094°N 100.632286°E / 13.774094; 100.632286
Information
TypeTutorial school
MottoEnglish to the MAX
EstablishedMarch 1995
Opened1995
School districtBangkok
PrincipalDr. Dhammasak Ua-Apithorn
Grades7–12
Color(s)    
Information662-736-3600
Websitewww.enconcept.com

Enconcept E-Academy was established by Tanate Ua-Apithorn and Arisara Tanapakit in March 1995. Dhammasak Ua-Apithorn is general manager.

The academy has 40 branches nationwide. It received its Internal Quality Assurance System Award from the Office of the Private Education Commission in 2009.

History

First era (1995-1999)
Enconcept Founder in front of the First Branch in 2000

Enconcept E-Academy was established in March, 1995 at Soi Watphaitan, Bangkok. The school opened for upper secondary school level tutorial in subjects such as English, French, Social Studies, Thai, and Mathematics. It began with seven students but grew to 400.[1] Later, it focused on the English language led by Ms. Arisara Tanapakit or Kru P’Nan.[2]

In 1999, the academy started to compose music for English teaching based on Edutainment principle. The first song composed was ‘Kong Keaw’ [3] (Be concerned with) and another song is ‘Noom Seven’[3] (A 7/11 guy). The teaching practice accompanied by the songs became popular among students. As a result, the academy produced more songs by combining vocabulary, conversation, grammar, and word roots into the songs. The songs usually talk about teenager lives such as love and fashion using folk song, hip-hop, pop, and rock. The songs were named Memolody, coined by blending ‘memory’ and ‘melody’ together.[4] Now Enconcept E-Academy has more than 260 memolodies, covering more than 3,000 English vocabularies.[5]

The number of students enrolled increased from 400 to 2,000 within 2 years.[6]

While most of tutorial schools use mimeograph or paper copying, Enconcept distributed textbooks by offset printing.[7] The Academic Division and Creative Division are the ones accountable for the learning materials. Some of textbooks were printed with a special color to be accompanied with a color filter paper which is used for Stereogram to cover English vocabulary items.[8] The academy has produced approximately 200 English learning textbooks.[9] At the end of 2009, Enconcept E-Academy had 30 branches.

Second era (2000-2007)
Enconcept in 2009

Enconcept E-Academy has provided live teaching and video recordings in a similar way to other tutorial schools. In 2003, the academy was the first tutorial school to employ the MPEG2 (Super VCD) recording which gave a better visual display and sound than the VHS system.[5]

In 2004, the academy developed the class recording system with DVD and installed the Smart Board system to increase learning efficiency since digital file formats could be used as teaching materials.[10] Enconcept E-Academy has also developed Student Call Center, Learning on demand, server set-up, registration system and payment system to support the branch expansion.[10]

In 2006, Enconcept E-Academy expanded its branches to 19 provinces, together 26 branches. In the same year, E-Live system was introduced into the instruction to broadcast the teaching and academic events to all branches over the country. By this way, the students would have a chance to interact with the edutainers and other students in different branches such as asking questions via SMS, Call Center, Web site, and E-mail. Furthermore, Enconcept initiated the use of Boost Back-up, CD Multimedia for practicing listening and speaking English with native speakers in a small amount of time.[5]

Enconcept E-Academy has 35 branches:[11]

Enconcept E-Academy Phayathai
Enconcept E-Academy Siam Orient
Enconcept E-Academy Siam Oasis
Enconcept E-Academy Siam Kitt
Enconcept E-Academy Victory Monument
Enconcept E-Academy Ngamwongwan
Enconcept E-Academy Bangkapi
Enconcept E-Academy Wongwianyai
Enconcept E-Academy Pinklao
Enconcept E-Academy Future Park Rangsit
Enconcept E-Academy Srinakarin
Enconcept E-Academy Ayutthaya
Enconcept E-Academy Nakornpathom
Enconcept E-Academy Suphan Buri
Enconcept E-Academy Ratchaburi
Enconcept E-Academy Saraburi
Enconcept E-Academy Chonburi
Enconcept E-Academy Rayong
Enconcept E-Academy Chiangrai
Enconcept E-Academy Chiangmai
Enconcept E-Academy Lampang
Enconcept E-Academy Pisanulok
Enconcept E-Academy Nakhonsawan
Enconcept E-Academy Khonkaen
Enconcept E-Academy Roied
Enconcept E-Academy Mahasarakham
Enconcept E-Academy Buriram
Enconcept E-Academy Ubon ratchathani
Enconcept E-Academy Udon thani
Enconcept E-Academy Nakhornratchasima
Enconcept E-Academy Surat thani
Enconcept E-Academy Nakhon sri thammarat
Enconcept E-Academy Trang
Enconcept E-Academy Hat Yai
Enconcept E-Academy Phuket

Third era (2008-present)

In 2008 the academy invested 25 million Baht[12] to build educational technology "SELF" (Student Extensive Learning Fitness), which is multimedia for learning English outside the classroom. It has a translation of the article and reads the article out loud with different accents of English. SELF facilitates listening, speaking, reading, and writing skills.

My Coach is an online program that enables communication between teacher and learners. A proficiency measure helps students recognize their level compared to other groups.[13] In 2009, the Ministry of Education issued a temporary shutdown order to the tutorial schools to avoid the spread of H1N1 influenza virus.[14] However, Enconcept E-Academy lessened the impact because SELF was used from the student's home.[15] The academy has opened the Integrated TOEFL iBT Online Course in which students learn with high quality in visual and audio from homes.[16]

School color and Philosophy

     The color is Reflex Blue and the philosophy is "English to the MAX" (อังกฤษเข้ม เต็มพิกัด)

List of Executives

School quality standards

Enconcept E-Academy is a private English language tutorial school with an educational management quality based on the Office of the Private Education Commission (OPEC). In 2009, OPEC awarded Enconcept E-Academy an Internal Quality Assurance System Award at Very Good level.[17]

Educational Technology

The school uses the SmartBoard and E-Studio system, which allows broadcasting all over the country.

Edutainment

To build an enjoyable atmosphere for students the course uses the "Memolody" songs in the classroom.

E-Live

The E-Live System and WAN Link (Wide Area Network) is used to broadcast teaching and academic events to branches over the country through a fiber optic system. This gives the students immediate interaction with other students in different branches such as asking questions via SMS.

Student registration

Student registration at Enconcept E-Academy can be accessed by telephoning through the Online Channel[18] or buy going to any branch.

School activities

In-house activities

Apart from English language instruction, Enconcept E-Academy organizes activities for students as follows.

  • Think Beyond:[19] An educational orientation activity held by Enconcept E-Academy. We have been doing this continuously since 2013. The objective is to prepare both parents and students with educational guidance and planning, along with successful learning trends from all over the world.
  • Success to the MAX: A celebration for our successful students who can advance their educational career to top schools and universities.[20][21][22]
  • Home room provides an opportunity for students to talk or discuss about their lives or problems with their teachers or tutors intimately.[23]
  • Educational guidance is provided to students in each semester with different names. For example, in 2007, the academy conducted "Success Navigator",[24] and the faculty selection guidance.
  • English language contest "Enconept E-Mania Tournament"
  • Enconcept Memolody Singing Contest
  • English Poem Composing Contest
  • English Composition Contest
  • Course Closing Day

Social responsibility activities
  • English Program for CMU (year 2013) is a project between Enconcept and Chiang Mai university to build an English knowledge base for the students and staff of the Faculty of Medicine. (ข่าว :ประชาชาติธุรกิจ)[25] (ข่าว :คม ชัด ลึก) [26]
  • English in Action Course to enhance English skills for บัณฑิตวิชาชีพ, Chiang Mai university (ข่าว : บ้านเมือง) [27]

(ข่าว : ประชาชาติธุรกิจ)[28] (ข่าว : ฐานเศรษฐกิจ) [29]

  • English teaching development for Business English course, Southeast Asia university.
  • Visible Love Project: A campaign to help bring awareness to eye donation in the society.
  • "Kru P’Nan Arisara Tanapakit more than a teacher" in Woody Talk, Channel 9 MCOT, on May 31, 2015 [30]
  • "Kru P’Nan Arisara Tanapakit Talk show" in Tonight Show, Channel 3, on March 17, 2014 [31]
  • "Kru P’Nan Arisara Tanapakit Sud Yod Diew Karn Sorn Pasa Angrit (Supreme Solo English Teaching)" in VIP TV program, Channel 9, on January 18, 2010[6]
gollark: Hey, I'm not saying I'm not.
gollark: You're vaguely "privileged" in that you're in a country which can afford to do that.
gollark: Also, I suspect most people don't actually care very much. I mean, abstractly, if you ask people "would you like people to not get malaria/be cured of malaria", they'll say yes. But people generally do *not* really care enough to actually pay the various charities which are able to provide malaria nets and stuff, despite these being extremely effective at lives saved per $.
gollark: Declaring something a right doesn't magically solve all the huge logistical hurdles in getting everyone ever the relevant treatment tsuff.
gollark: Huh, wow.

References
  1. Kru P’Nan Arisara Tanapakit Sud Yod Diew Karn Sorn Pasa Angrit (Supreme Solo English Teaching), VIP Program Channel 9, January 18, 2010.
  2. Nan Neramit English is Alive, Bangkok: Matichon, 2009. and http://www.enconcept.com/index.php?option=com_content&task=view&id=97&Itemid=150
  3. "Archived copy". Archived from the original on 2011-07-23. Retrieved 2010-05-05.CS1 maint: archived copy as title (link), http://www.enconcept.com/index.php?option=com_content&task=view&id=1971&Itemid=204
  4. http://www.nationejobs.com/content/career/catrend/template.php?conno=576
  5. "English to The MAX". www.enconcept.com. Retrieved 30 October 2017.
  6. "Archived copy". Archived from the original on 2011-07-23. Retrieved 2010-05-05.CS1 maint: archived copy as title (link)
  7. "ENCONCEPT Differentiate" BrandAge Magazine, January 2004.
  8. "Hi-tech classroom, new selling point for tutorial schools", Prachachat, February 8, 2008.
  9. "English to The MAX". www.enconcept.com. Retrieved 30 October 2017.
  10. http://www.ksmecare.com/News_Popup.aspx?ID=1518%5B%5D
  11. "English to The MAX". www.enconcept.com. Retrieved 30 October 2017.
  12. Somkit Anaketaweepol, "Tutoring in the next era be on web?" Positioning Magazine July 2008
  13. "Enconcept ทุ่ม 25 ล้านเปิด S.E.L.F - English Fitness ฟิตเนส ..." www.ryt9.com. Retrieved 30 October 2017.
  14. Republic, Seven. "สร. Politics - สำนักงานรัฐมนตรี กระทรวงศึกษาธิการ". www.moe-news.net. Retrieved 30 October 2017.
  15. "Archived copy". Archived from the original on 2009-08-03. Retrieved 2010-05-05.CS1 maint: archived copy as title (link)
  16. "English to The MAX". www.enconcept.com. Retrieved 30 October 2017.
  17. Educational Quality Standards for Private Schools outside the System
  18. "registration.enconcept.com". registration.enconcept.com. Retrieved 30 October 2017.
  19. EnconceptTV (22 March 2013). "Think Beyond : คิดข้ามช็อต". Retrieved 30 October 2017 – via YouTube.
  20. "Success to the MAX รวมพลคนติดแพทย์ 58 - Facebook". www.facebook.com. Retrieved 30 October 2017.
  21. "Success to the MAX รวมพลน้องใหม่เตรียมอุดม 58 - Facebook". www.facebook.com. Retrieved 30 October 2017.
  22. "Success to the MAX รวมพลคนติดแอดมิชชั่น 58 - Facebook". www.facebook.com. Retrieved 30 October 2017.
  23. "English to The MAX". www.enconcept.com. Retrieved 30 October 2017.
  24. http://www.dek-d.com/content/education/1645/Enconcept-Success-Navigator.php and http://news.eduzones.com/news-1-5-37783.html Archived 2011-07-10 at the Wayback Machine
  25. "ประชาชาติธุรกิจ : เอ็นคอนเส็ปท์ต่อยอด แพทย์ มช. - Enconcept". enconcept.com. 22 September 2015. Retrieved 30 October 2017.
  26. "คมชัดลึก : แพทย์ มช. รับอาเซียน - Enconcept". enconcept.com. 22 September 2015. Retrieved 30 October 2017.
  27. "บ้านเมือง : มช.เปิดตัว Smart Learning & Smart Classroom - Enconcept". enconcept.com. 23 September 2015. Retrieved 30 October 2017.
  28. "ประชาชาติ : มช. จับมือ Enconcept - Enconcept". enconcept.com. 23 September 2015. Retrieved 30 October 2017.
  29. "ฐานเศรษฐกิจ : Enconcept ผนึกกำลัง มช. - Enconcept". enconcept.com. 23 September 2015. Retrieved 30 October 2017.
  30. EnconceptTV (31 May 2015). "Krupnan : ล้วงลึกครูพี่แนน "ครูที่เป็นมากกว่าครู" ในรายการวู้ดดี้เกิดมาคุย". Retrieved 30 October 2017 – via YouTube.
  31. วชิรวิทย์ เชียงใหม่ (25 March 2014). "ครูพี่แนน อริสรา ธนาปกิจ จากทูไนท์โชว์ (ตัดมาเฉพาะช่วงทอล์กโชว์ FULL)". Retrieved 30 October 2017 – via YouTube.
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