Enamo Aedho

Enamo Aedho (transl. Something random) is a song from the 2011 Tamil film Ko, composed by Harris Jayaraj. The song was performed by Aalap Raju, Prashanthini, Sricharan, Emcee Jesz, with lyrics written by Madhan Karky, Sricharan, Emcee Jesz. The song was released as part of the soundtrack album of the film on 12 January 2011.[1] The song, which has also been referred to as Kuviyamilla (transl. Out of focus) by the media, was initially released with a thirty-second teaser trailer of the film in 5 November 2010, coinciding with Diwali to positive response.[2] The song topped the Tamil music charts for months and was honored with the Vijay Award for Favourite Song, the Mirchi Music Award for Best Song and the Vijay Music Award for Most Popular Song in 2011. The singer of the song, Aalap Raju, won many awards for his playback singing, most notably being the Filmfare Award for Best Male Playback Singer – Tamil.

"Enamo Aedho"
Song by Harris Jayaraj (composer), Aalap Raju, Prashanthini, Sricharan, Emcee Jesz (performers)
from the album Ko
LanguageTamil
Released12 January 2011
Recorded2010
GenreFeature film soundtrack
Length5:36
LabelSony Music
Songwriter(s)Composer:
Harris Jayaraj
Lyrics:
Madhan Karky, Sricharan, Emcee Jesz
Producer(s)Harris Jayaraj

Production
Jeeva during the filming of the song in Bergen, Norway

The lyrics of the song were written by Madhan Karky, whose work won critical acclaim even prior to the release of the audio.[2] He went on to explain that the term "Kuviyamilla" featured in the song meant "out of focus" in Tamil and it reflected the occupation of the lead character in the film, who plays a photo journalist. The song was sung by a leading bass guitar player in Chennai, Aalap Raju, who initially believed Harris Jayaraj had called him just to play the guitar for the song.[3] The song was predominantly sung by him, whilst Prashanthini, Sricharan and Emcee Jesz also performed back vocals with the latter singing English lyrics.[4] The song appears in the film featuring Ashwin (played by Jiiva) singing the tune as well as through montage scenes. The song depicts the character's love for Renuka (Karthika Nair), whilst Saro (Piaa Bajpai) shows affection for him. The song was shot in regions in Norway as well as across Chennai.

Release

The song was released as a part of the soundtrack album which was launched on 12 January 2011, at the Image Auditorium in Chennai, with the presence of the film's cast and crew, and other celebrities, which was followed by a press meet the following day, at the Green Park Hotel in Chennai.[5][6] The audio event was telecasted on Kalaignar TV on 26 January 2011, coinciding with Republic Day.[7]

Response

The teaser trailer's success prompted the media to claim that the audio soundtrack to the film was "red hot" with reports indicating the pull of the particular song.[8] Initial response dubbed the song as "catchy and cute"[9] with another reviewer claiming that it was set to be "easily the chartbuster of the collection".

After the release of the film, the song won further acclaim from critics, with Pavithra Srinivasan of Rediff.com citing it as the "obvious pick from the album" and Indiaglitz.com agreeing with the statement.[10][11][12]

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gollark: ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌
gollark: ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌

References
  1. "'KO' Audio comes in style". Indiaglitz. 2011-01-13. Retrieved 2011-02-07.
  2. "Kuviamilla – out of focus! - Times Of India". Times of India. 2011-01-12. Retrieved 2011-09-15.
  3. "Aalap Raju: Double delight - Times Of India". Articles.timesofindia.indiatimes.com. 2011-01-29. Retrieved 2011-09-15.
  4. "Prashanthini's making waves - Times Of India". Times of India. 2011-01-28. Retrieved 2011-09-15.
  5. "'KO' Audio comes in style". Indiaglitz. 2011-01-13. Retrieved 2011-02-07.
  6. "Ko Audio Launch on January 12". www.behindwoods.com. 2011-01-11. Retrieved 2020-07-08.
  7. "Watch Ko Audio Launch on Kalaignar TV this Republic Day". www.behindwoods.com. 2011-01-25. Retrieved 2020-07-08.
  8. "KV Anand's Ko audio- Red Hot". Sify. Retrieved 2011-09-15.
  9. "Ko Music Review songs lyrics". IndiaGlitz. 2011-04-20. Retrieved 2011-09-15.
  10. "Review: Ko is a spicy ride - Rediff.com Movies". Rediff.com. 2011-04-22. Retrieved 2011-09-15.
  11. "Ko Tamil Movie Review - cinema preview stills gallery trailer video clips showtimes". IndiaGlitz. 2011-04-22. Retrieved 2011-09-15.
  12. "Nothing original about Ko's music - Rediff.com Movies". Rediff.com. 2011-01-25. Retrieved 2011-09-15.
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