Emotiv

Emotiv Inc. is a privately held bio-informatics and technology company developing and manufacturing wearable electroencephalography (EEG) products including neuroheadsets, SDKs, software, mobile apps, and data products. Founded in 2011 by Tan Le and Geoff Mackellar, the company is headquartered in San Francisco, U.S.A. with facilities in Sydney, Hanoi and Ho Chi Minh City.

Emotiv Inc.
IndustryTechnology, bioinfomatics
FateActive
Founded2011 in Australia
FounderTan Le (CEO), Geoff Mackellar (CTO)
Headquarters
San Francisco, California
,
U.S.A.
ProductsEPOC+, Insight, software, and SDKs
Websitehttps://www.emotiv.com

History

Tan Le founded a separate company called Emotiv Systems with Nam Do,[1] Allan Snyder, and Neil Weste, in Australia in 2003.[2][3][4] The work resulted in the first version of the EPOC neuroheadset released in 2009,[5] one of the first mobile EEG device available to the market.[6]

In 2010, Tan Le split from the partnership to establish a US entity Emotiv Lifesciences Inc.[7] with Geoffrey Mackellar. In December 2013, Emotiv Lifesciences officially changed its name to Emotiv Inc.

The original EPOC has been used in research and shown to deliver acceptable quality EEG for research purposes.[8] In particular, independent research groups at Macquarie University and Flinders University reported that it has comparable signal quality compared to other research-level devices.[9][10]

The company designed Emotiv Insight, a 5-channel headset and raised capital to develop and manufacture the device and supporting software via crowd funding site Kickstarter.[11] The campaign raised $1,643,117 against the original target of $100,000 USD and earned an Edison Award in April 2014.[12]

In 2013, the company redesigned and released Emotiv EPOC+, a wireless, 14-channel mobile EEG system to target professional use in research and industrial applications with upgraded electronics including 9-axis inertial sensors, Bluetooth Smart and an improved power source.[13]

In October 2015, Emotiv Insight was made available for general release.[14]

In 2015, Emotiv joined the Disney/Techstars Accelerator program and presented at "Demo Day" in October the same year.[15]

Business

Current headset models

In 2013, Emotiv Inc. released EPOC+, which is a research-oriented wireless headset that records 14-channel EEG. Unlike conventional EEG systems that use sticky gels, it uses saline based wet sensors. There are two reference sensors at P3 and P4 locations. The EPOC+ measures both EEG and 9-axis motion data. Data is transmitted wirelessly through Bluetooth.[16]

The Emotiv Insight was made available for general release in 2015. It is a 5-channel wireless EEG device covering frontal, temporal and parieto-occipital locations around the brain. It is designed for everyday use by individuals looking to understand and improve their own brains. It utilizes proprietary polymer sensors that are hydrophilic; they pull moisture from the air and skin.

Software and SDK

Emotiv provides free companion app called Insight App[17] for users to monitor their emotions. There are also pay-to-download games such as Arena[18] which allows users to experience mental commands. EMOTIV provides a two-tier SDK for the EPOC: Community and Premium versions. The EMOTIV EPOC research & developer community has grown to over 70,000 people and spans globally[19]

The 14 channel wireless EPOC+ is designed for research and brain-computer interface use, and EEG can be obtained with an Emotiv Pure.EEG subscription.[20]

Controversy

Emotiv has made access to raw data a separate paid option and implemented some countermeasures in order to deter creation of third-party software able to interoperate to headsets (more precisely their USB dongles, the project authors believe that the data flowing between a dongle and a headset is unencrypted) produced by Emotiv.[21] Despite that free software having access to the data captured by a headset has been created.[22]

gollark: We've got WebP now from... 10 years ago, after so very long, but it's maybe not actually better than good JPEG encoders.
gollark: Like what?
gollark: Eventually support seems to come from... bored programmers adding it, some big company pushing it, or it just eventually being implemented in a few things with fallbacks.
gollark: Probably just that while people like the idea of better-compressed images, it's not very useful for a browser or whatever to implement it if no sites use it, and not very useful for a site to implement it if no browsers support it.
gollark: I'm not really sure.

See also

References
  1. "Future tech: Interview with Emotiv co-founder Nam Do, and the science behind mind control". Retrieved 2016-08-10.
  2. "Following Australian Startups and Tech Trends: Emotiv - Control Gameplay With Your Thoughts, Expressions & Emotions". startups.sharmavishal.com. Retrieved 2016-08-10.
  3. VisualCV.com. "Tan Le - Founder & CEO at EMOTIV - VisualCV". www.visualcv.com. Retrieved 2016-08-10.
  4. Farber, Dan. "Emotiv's man-machine melding interface technology | ZDNet". ZDNet. Retrieved 2016-08-10.
  5. Ofek, Elie; Riis, Jason; Hamilton, Paul (2009-10-15). "Emotiv Systems Inc.: It's the Thoughts that Count". Cite journal requires |journal= (help)
  6. "Reality Bites". 2008-12-01. Retrieved 2016-08-10.
  7. Society, National Geographic. "Tan Le, Innovator and Entrepreneur Information, Facts, News, Photos -- National Geographic". Retrieved 2016-08-10.
  8. Melnik, Andrew; Legkov, Petr; Izdebski, Krzysztof; Kärcher, Silke M.; Hairston, W. David; Ferris, Daniel P.; König, Peter (2017). "Systems, Subjects, Sessions: To What Extent Do These Factors Influence EEG Data?". Frontiers in Human Neuroscience. 11: 150. doi:10.3389/fnhum.2017.00150. ISSN 1662-5161. PMC 5371608. PMID 28424600.
  9. Badcock, Nicholas A.; Mousikou, Petroula; Mahajan, Yatin; de Lissa, Peter; Thie, Johnson; McArthur, Genevieve (2013-01-01). "Validation of the Emotiv EPOC EEG gaming system for measuring research quality auditory ERPs". PeerJ. 1: e38. doi:10.7717/peerj.38. ISSN 2167-8359. PMC 3628843. PMID 23638374.
  10. Grummett, TS; Leibbrandt, RE; Lewis, TW; DeLosAngeles, D; Powers, DMW; Willoughby, JO; Pope, KJ; Fitzgibbon, SP (2015). "Measurement of neural signals from inexpensive, wireless and dry EEG systems". Physiological Measurement. IOP Publishing. 36 (7): 1469–84. doi:10.1088/0967-3334/36/7/1469. PMID 26020164.
  11. "EMOTIV INSIGHT: Optimize your brain fitness & performance". Kickstarter. Retrieved 2016-07-12.
  12. "Improve Your Brain Power with Emotiv Insight - Edison Awards News". 2014-04-10. Retrieved 2016-07-12.
  13. "What is EPOC+?". Knowledge Base. Retrieved 2016-08-10.
  14. "Emotiv Insight Headset Gives You Jedi Powers". 2015-01-07. Retrieved 2016-08-10.
  15. "2016 Companies - Disney Accelerator". Retrieved 2016-07-12.
  16. "EMOTIV Epoc - 14 Channel Wireless EEG Headset". Retrieved 2016-07-13.
  17. "Emotiv Insight on the App Store". App Store. Retrieved 2016-07-13.
  18. "EMOTIV Arena - Emotiv". Archived from the original on 2016-07-11. Retrieved 2016-07-13.
  19. "EMOTIV SDK and Apps for Developers and proprietary research". Retrieved 2017-07-09.
  20. "Software for Wireless EEG systems - EMOTIV".
  21. https://github.com/openyou/emokit/blob/master/doc/emotiv_protocol.asciidoc
  22. https://github.com/openyou/emokit
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