Emerge Commerce

EMERGE Commerce (formerly Transformational Capital) is a Canada-based digital deals and savings network with 2M members founded by Ghassan Halazon which operates four e-commerce sites.[1] The sites operate as a one stop-shop for last minute deals on staycations, events, experiences, and family activities. The company is headquartered in Toronto, Canada.

EMERGE Commerce
Formerly
Transformation Capital
Private
IndustryE-commerce
Founded2015
FoundersGhassan Halazon, Fazal Khaishgi, Jonson Sun, Drew Green, Kia Besharat
HeadquartersToronto, Ontario
Areas served
Canada, United States
BrandsUnderPar, WagJag, Buytopia.ca, Shop.ca
Number of employees
37
Websiteemerge-commerce.com

Brands

UnderPar

In November 2019, EMERGE Commerce Inc. acquired UnderPar for $12 million, which was its biggest acquisition to date. It is based in Toronto with an office in San Diego.[2]

WagJag
Main article: WagJag

WagJag (Wagjag.com) is a deal-of-the-day site which operates in nine Canadian provinces and the largest local deals player in Ontario.[3] Prior to being acquired by Emerge Commerce in November 2017, WagJag was owned by Metroland Media Group, a subsidiary of Torstar Corporation, the parent Company of the Toronto Star.[4]

Buytopia.ca

Buytopia is a deal-of-the-day site founded by Michele Romanow.[5] Buytopia's team previously sold their grocery cashback app to Groupon in 2014.

Shop.ca
Main article: Shop.ca

Shop.ca was initially a Canadian e-commerce site launched in June 2011. The company had raised CA$72M in venture capital funding; however, was spending more to acquire a customer that the average customer spent.[6] As a result, the company entered legal restructuring in July 2016 due to a lack of funds to continue operating. EMERGE acquired Shop.ca's assets via legal restructuring and re-launched Shop.ca as a Content & Coupons marketing platform [7]

gollark: 70 steps either way.
gollark: You're meant to disassemble it into pieces and reassemble it (by moving the pieces around). It's about 70 steps. I have absolutely no idea how they designed this thing.
gollark: I found one on the floor, and it seems to be quite fun, according to various people, but I only found *one* on the floor and they are no longer in mass production.
gollark: https://www.cs.brandeis.edu/~storer/JimPuzzles/BURR/6PiecePLATEGordianKnot/6PiecePLATEGordianKnotPhoto.jpg
gollark: I was looking at printing some of these puzzle things.

References
  1. Serebrin, Jacob (13 December 2016). "Transformational Capital Sees Opportunity to Turn Around Distressed Ecommerce Brands". Techvibes. Retrieved 24 December 2017.
  2. McClelland, Colin (November 22, 2019). "Online shopping promotion company Emerge buys UnderPar golf promotor | Financial Post". Financial Post. Retrieved November 26, 2019.
  3. Banerjee, Preet (12 October 2010). "The best of the deal-a-day sites". The Globe and Mail. Retrieved 24 December 2017.
  4. Hasham, Alyshah (23 February 2012). "Groupon and other group buying sites such as WagJag and LivingSocial benefit from consumer "herd mentality": study". Toronto Star. Retrieved 24 December 2017.
  5. Toneguzzi, Mario (25 March 2015). "Minhas, Romanow to join CBC's Dragons Den". Calgary Herald. Retrieved 24 December 2017.
  6. Braga, Matthew (5 January 2017). "The inside story of Shop.ca's failed e-commerce revolution". Canadian Business. Retrieved 24 December 2017.
  7. Soltys, Douglas (14 July 2016). "Shop.ca's Assets to be sold to Transformational Capital, Amount not enough to Fully Repay Creditors". BetaKit. Retrieved 24 December 2017.
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