Eichler Network

Eichler Network is an American company that produces the quarterly CA-Modern magazine, a website, and weekly email news flashes about mid-century modern (MCM) architecture and design in California.[1] It also publishes a directory of contractors and other service providers who focus on modern home preservation and improvement. CA-Modern was founded as a newsletter in 1993 by Marty Arbunich and a former business partner.

Eichler Network
FounderMarty Arbunich
Country of originUnited States
Headquarters locationSan Francisco
DistributionCalifornia
Publication typesMagazine
Nonfiction topicsMid-century modern homes, Eichler homes, home improvement, modern lifestyle
Official websitewww.eichlernetwork.com

Central to the Eichler Network's mission is the preservation of Eichler homes[2] and other mid-century modern homes, which are notable and highly valued as representative of modern design principles promoted by the architect Frank Lloyd Wright. The Eichler Network has been recognized for its work in preserving the unique character of mid-century modern homes, having been featured in the New York Times[3] and in Preservation, The Magazine for the National Trust for Historic Preservation.[4] The Eichler Network has also partnered with the Los Angeles Conservancy in its mission to preserve Southern California's mid-century modern legacy.[5]

The Eichler Network and its magazine CA-Modern recently became part of the national conversation surrounding the life of Apple innovator Steve Jobs, who as a child lived in a mid-century modern home.[6]

Eichler Network sends its magazine free to owners of Eichler homes, which are primarily in Northern California but with several hundred in Southern California (and three in upstate New York[7]). It earns revenue by selling advertising to contractors, real estate agents and other firms that focus on mid-century modern homes. All contractors are vetted by Eichler Network.

The Eichler Network’s website provides an archive with original content and hundreds of articles from the magazine, including pieces on home improvement, profiles of modern designers and artists, and nostalgic features on cool jazz, reliving the 'fifties, and jukeboxes.[8] The site includes homes for sale, service providers, a readers forum (Chatterbox Lounge) on such topics as home maintenance and a rec room for reader recommendations on companies and products.

Over the years Eichler Network has increased its focus on the aesthetics and historical value of Eichler and other mid-century modern homes. It "counsels a new generation on taking care of quirky, aging Modernist houses," according to the New York Times.[9] Eichler Network held a conference on the subject in 2002,[10] and Marty Arbunich co-authored the 2002 book, Eichler: Modernism Rebuilds the American Dream, by Paul Adamson.[11] Eichler Network also spearheaded the successful effort to place two Eichler neighborhoods in the Bay Area on the National Register for Historic Places in 2005.[12]

See also

References
  1. "Eichler Network: Home of CA-Modern Magazine". Retrieved 16 February 2017.
  2. "JOSEPH EICHLER: Developer who made a difference". Retrieved 16 February 2017.
  3. "Saving the Tract House". The New York Times. 15 May 2005. Retrieved 16 February 2017.
  4. "Preservation Magazine - National Trust for Historic Preservation". Retrieved 16 February 2017.
  5. CA-Modern Relives the Best of the Mid-Century, LA Conservancy
  6. "Steve Jobs' "Eichler" Home, Silicon Valley Roots, April 11, 2012". Archived from the original on 24 September 2015. Retrieved 16 February 2017.
  7. "Lost Eichlers of New York, Eichler Network". Archived from the original on 2012-05-05. Retrieved 2012-04-24.
  8. "The Box that Rocks - Eichler Network". Retrieved 16 February 2017.
  9. "Old Modern Houses With Futurist Ideals". The New York Times. 16 November 2000. Retrieved 16 February 2017.
  10. "Eichler: Modernism Rebuilds the American Dream, (review) Lucas Valley Online". Archived from the original on 2012-04-07. Retrieved 2012-04-24.
  11. Adamson, Paul; Arbunich, Marty; Braun, Ernest (1 January 2002). "Eichler: Modernism Rebuilds the American Dream". Gibbs Smith. Retrieved 16 February 2017 – via Open WorldCat.
  12. "Preservation Magazine - National Trust for Historic Preservation". Retrieved 16 February 2017.
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