Edna Woolman Chase

Edna Woolman Chase (née Allaway, March 14, 1877 — March 21, 1957)[1] was an American who served as editor-in-chief of Vogue magazine from 1914 to 1952.

Edna Woolman Chase
Edna Woolman Chase, editor-in-chief of Vogue in 1931
Born	Edna Woolman Alloway (1877-03-14)March 14, 1877 Asbury Park, New Jersey
Died	March 20, 1957(1957-03-20) (aged 80) Sarasota, Florida
Title	Editor-in-chief of Vogue
Term	1914–52
Predecessor	Marie Harrison
Successor	Jessica Daves
Spouse(s)	Francis Dane Chase ​ ( m. 1902, divorced)

Early life

Chase was born on March 14, 1877 in Asbury Park, New Jersey. She was the daughter of Franklyn Allaway and Laura Woolman.[2]

After her parents divorced, Chase was raised by her Quaker grandparents. She moved in with her mother in New York as a teenager.

In 1902, she married Francis Dane Chase, who was a merchant, dry goods salesman, and later manager of the Hotel Colonial in New York. They had a daughter, Ilka Chase. Her husband had trouble supporting the family, and Chase eventually divorced him.[2] She later married engineer Richard Newton.

Publishing career

Chase's first position at Vogue was working in the mail room. She worked her way up through the art and make-up departments.[1] When Condé Montrose Nast took over Vogue in 1909, he asked Chase to continue writing under her married name, even though she was divorced. In 1911, he made her managing editor of the magazine and gave her complete control.[1] In 1914, Nast named editor-in-chief, a position she would hold until 1952.

One major contribution to fashion Chase made the same year she was named editor-in-chief was putting on the first fashion show. As a result of World War I, clothing makers closed their rooms in Paris. Since most of the clothes featured in Vogue were from Paris, Chase took matters into her own hands and called dressmakers in New York and had them make clothing to be featured in a show. This prompted other manufacturers to start making clothes in the United States and selling them at moderate prices.[3]

Another major contribution she made to fashion was the Fashion Group International. In 1928 Chase brought together 17 prominent women in the fashion world. The Fashion Group International (formed then but not an official organization until 1930) publicized American fashion and the role of women in the industry. The Fashion Group International is still in business today.[4]

Retirement and autobiography

Chase retired as editor-in-chief of Vogue in 1952.[2] She then took on chairmanship of the editorial board.[2] She wrote her autobiography, Always in Vogue in 1954 with her daughter.

Death

Chase died of heart attack while on vacation in Sarasota, Florida on March 21, 1957, at the age of 80.[2]

Awards

• Legion of Honour[5]
• Named Key Woman of the Year by the Federation of Jewish Philanthropists[5]

References

1. "Edna Woolman Chase Dies at 80; Retired Vogue Magazine Editor; Fashion Leader for Many Years Wrote Autobiography in '54 — Mother of Ilka Chase Name Known to Public. Wrote on Good Taste". The New York Times. 21 March 1957. Retrieved 25 August 2019.(subscription required)
2. Chase, Edna Woolman; Chase, Ilka (1954). Always in Vogue. Garden City, New York: Doubleday. OCLC 819846720.
3. Judy R. Hynes, "Famous Cousins", Woolman Central, (accessed October 14, 2006)
4. The Fashion Group International, "Fashion Group History", 2006, (accessed October 2006)
5. Judy R. Hynes, "Famous Cousins", Woolman Central, (accessed October 14, 2006)

Media offices
Preceded by Marie Harrison	Editor of American Vogue 1914–1952	Succeeded by Jessica Daves

Further reading

• Current Biography Yearkbook: 1940. New York: H.W. Wilson. 1940.