Edelweiss (magazine)

Edelweiss was a Swiss monthly women's magazine published in Zurich, Switzerland. The magazine was part of Ringier. It was among the best-selling women's magazines of Switzerland.[1] It was in circulation between 1998 and 2015.

Edelweiss
CategoriesWomen's magazine
FrequencyMonthly
PublisherRingier AG
Year founded1998
Final issue2015
CountrySwitzerland
Based inZurich
Lausanne
LanguageGerman

History and profile

Edelweiss was launched by the media company Ringier Romandy in 1998.[2] The magazine was published on a monthly basis.[2] It was headquartered in Zurich and was printed in German.[3] Later its headquarters was moved to Lausanne.[4]

Laurence Desbordes was appointed editor in chief in 2005.[2] In 2008 a sister magazine of Edelweiss, Edelweiss Men, was started.[5] In 2013 Edelweiss sold 19,048 copies.[4]

In 2015 Edelweiss merged into Bolero, its sister magazine.[3]

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References
  1. Gianni Haver; Robert Middleton (15 April 2015). Swissness in a Nutshell. Schwabe AG. p. 23. ISBN 978-3-905252-64-4. Retrieved 14 April 2017.
  2. "Das Magazin EDELWEISS in neuem Gewand". Ringier (in German). 28 April 2011. Retrieved 14 April 2017.
  3. "Bei Ringier fusioniert Westschweizer Frauenzeitschrift "Edelweiss" mit "Bolero"". Neue Zurcher Zeitung (in German). Lausanne. 2 March 2015. Retrieved 14 April 2017.
  4. "Edelweiss rate card 2014" (PDF). G+J Media. Retrieved 14 April 2017.
  5. "Edelweiss Men a new magazine for the western Swiss man". Publicitas. 9 May 2008. Retrieved 14 April 2017.


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