ESPN in the United Kingdom

ESPN operated five sports television channels in the United Kingdom and Ireland.

ESPN logo.

On 25 February 2013, BT agreed to acquire ESPN's UK and Ireland TV channels business, consisting of ESPN and ESPN America. BT will continue to broadcast ESPN after the deal's expected completion date of 31 July, as part of its BT Sport package of services.[1] The value of the deal was not disclosed, but BT is understood to have paid "low tens of millions".[2] ESPN Classic, which was not part of the BT deal, and ESPN America ceased transmission across Europe, the Middle East and Africa at midnight on 1 August 2013. ESPN will continue to own and operate its existing digital media businesses.[3]

Channels

ESPN launched on in the UK on 3 August 2009.[4] The channel marked ESPN's first foray into live coverage of domestic sports events in the UK. On 31 July 2013, BT completed their purchase of ESPN's UK and Ireland TV channels business but continue to operate ESPN, however the programming largely resembles that of ESPN America.

Programming is available in standard definition and high definition formats.

ESPN Player, previously branded ESPN360, is ESPN’s digital streaming platform in the UK and Europe for live and on-demand sports. The service is available across Europe, Middle East & Africa and, predominantly, broadcasts U.S sports content. Main content includes NCAA Football, NCAA Basketball, College Sports, IndyCar Series, World Series of Poker, X Games and others. The platform is a direct to consumer service, as Pay Per View, and not linked to any TV subscription.

ESPN America was a British-based European sports network, focusing on professional and collegiate sports of the United States and Canada. Originally launched in December 2002 as NASN (the North American Sports Network), ESPN purchased the channel in March 2007 for €70m from Benchmark Capital Europe and Setanta Sports.[5][6] The channel was known as ESPN America from 1 February 2009.[7] ESPN America broadcast a selection of top North American professional and collegiate sports leagues. The network closed at midnight on 1 August 2013.[8]

Programming was available in standard definition and high definition formats.

ESPN Classic launched on 13 March 2006 on Sky channel 442,[9] the first channel in the UK under the ESPN branding. Initially it was only available on Sky Digital but the channel became available on Virgin Media and UPC Ireland in August 2009 when ESPN UK launched. It broadcast a range of archive sports coverage, with an emphasis on football. The channel closed at midnight on 1 August 2013.

Programming was available in only standard definition format.

Mobile

On 6 April 2010, ESPN secured mobile rights to highlights from all Premier League games from the 2010-11 season, after beating British Sky Broadcasting to the deal.[10] The broadcaster won a three-year deal for short-form mobile highlights from all 380 Premier League games. It is thought that ESPN paid under £10m for the rights in a blind auction.[11]

The application, titled ESPN Goals, features a basic service offering news and live scores, which is free-to-download.[12] However, the full video clips package are chargeable on a monthly or season basis. The clips can be issued during any matches not kicking off at 3pm on Saturdays, with highlights from those games only being permitted for release after 4.45pm.

UK users are able to access the application from the Android Market, Apple App Store, BlackBerry App World, Ovi Store and Windows Phone Marketplace, along with ESPN's mobile site.

From the 2011–12 Premier League season, the app became completely free both to download and to view clips, instead relying on advertising revenue to fund the service.[13]

From the 2013–14 Premier League season, the rights to mobile highlights have been sold to News UK,[14] ESPN is not thought to have submitted a bid.[15]

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See also

References
  1. "BT Sport free for millions of homes" (Press release). BT Group. 9 May 2013. Retrieved 9 May 2013.
  2. "BT buys ESPN'S UK and Ireland TV channels". The Guardian. 25 February 2013.
  3. "BT Group acquires ESPN's UK and Ireland television channels business". BT Group. 25 February 2013. Archived from the original on 27 February 2013. Retrieved 25 February 2013.
  4. "ESPN announces channel details for its Premier League debut". Media Week. 7 July 2009.
  5. Hancock, Ciaran (3 December 2006). "Ireland: TV3 grabs Setanta stake". London: The Times.
  6. "ESPN TO ACQUIRE NASN". NASN. Retrieved 20 June 2010.
  7. "NASN to become ESPN America". Digital Spy. 2 October 2008.
  8. "ESPN AMERICA TV CLOSED DOWN ON AUGUST 1st, 2013". ESPN America. Retrieved 1 August 2013.
  9. "Disney Cinemagic & ESPN Classic launch in March". Media 247. 27 February 2006. Archived from the original on 8 March 2012. Retrieved 20 June 2010.
  10. "ESPN wins rights for mobile-phone Premier League highlights". London: The Guardian. 6 April 2010.
  11. "ESPN to offer Premier League mobile clips". Digital Spy. 8 April 2010.
  12. "ESPN to launch Premier League mobile app". Digital Spy. 12 August 2010.
  13. "ESPN renews football deals, makes ESPN Goals free". Digital Spy. 1 August 2011.
  14. "Sun and Times owner buys online Premier League rights". BBC. 24 January 2013.
  15. "NI beat BSkyB to Premier League internet and mobile clips deal". The Guardian. 28 January 2013.
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