Dunkaroos

Dunkaroos are a snack food from Betty Crocker, first launched in 1992. It consists of a snack-sized package containing cookies and frosting; as the name implies, the cookies are meant to be dunked into the frosting before eating. Individual snack packages contain about ten small cookies and one cubic inch of frosting. The cookies are made in a variety of shapes, the most common being a hot air balloon. Other shapes included a circle with an uppercase "D" in the center, feet, and the mascot in different poses.

Dunkaroos
Product typeCookie snack
OwnerGeneral Mills
CountryUnited States
Introduced1992, re-release scheduled for 2020
Discontinued2012 in the United States
Websitehttps://dunkaroos.com

Marketing

The Dunkaroos mascot is a cartoon kangaroo, explaining the product's name which is a portmanteau of dunk and kangaroos. The original mascot was Sydney, a caricature of modern Australian culture, who wore a hat, vest, and tie and spoke with an Australian accent, and was voiced by John Cameron Mitchell. At the height of their popularity in 1996, a contest known as "Dunk-a-roos Kangaroo Kanga-Who Search" was held, resulting in the new mascot: Duncan, named the dunkin' daredevil. [1]

History

The product was discontinued in the United States in 2012 but continued to be sold in Canada. In 2016, General Mills announced a campaign called "Smugglaroos", which encouraged Canadians travelling to the United States to bring the snack to Americans who wanted it.[2] DunkAroos continued being sold in Canada until January 2018, with no comment by General Mills. In December 2019 Dunkaroos were brought back unofficially by Nestlé with a chocolate-hazelnut flavour. The biscuits are shaped like a kangaroo biscuit. This is only available in Australia as Nestlé does not have the right to sell Dunkaroos worldwide. [3]

On February 3, 2020, a Buzzfeed article was published claiming that General Mills sent them exclusive info regarding a return of Dunkaroos.[4] An official Twitter account for Dunkaroos links to the article in the bio, claiming that Dunkaroos are currently scheduled to be re-released during the summer of 2020.

In May 2020, Dunkaroos began arriving at 7-Eleven stores in the United States. [5]

Varieties

Dunkaroos Flavors include: Vanilla Frosting with Chocolate Cookies, Chocolate Frosting with Graham Cookies, Strawberry Frosting with Vanilla Cookies, and Rainbow Sprinkle Frosting with Chocolate Chip Graham Cookies.

Previously the cookies were cinnamon flavoured. There was a special SpongeBob SquarePants Edition, featuring yellow frosting. Then in 2010, the cookies collaborated with Dreamworks to add series like Megamind and Shark Tale.[6]

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References
  1. The 90s, Children Of (March 3, 2009). "Dunkaroos".
  2. Krashinsky, Susan (October 26, 2016). "General Mills hopes to hit sweet spot with new 'Smugglaroos' campaign". The Globe and Mail. Retrieved November 6, 2016.
  3. "Dunkaroos (@Dunkaroos) | Twitter". twitter.com.
  4. Galindo, Brian. "'90s Kids: Time To Get Hyped 'Cause Dunkaroos Are Coming Back In 2020". BuzzFeed.
  5. https://www.yahoo.com/lifestyle/dunkaroos-officially-spotted-shelves-best-192000353.html
  6. "SpongeBuddy Mania - SpongeBob Clips, Videos, Promos, and Commercials - DunkAroos and Fruit Snacks". www.sbmania.net.
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