Double Double Whammy

Double Double Whammy is an independent record label founded by Dave Benton and Mike Caridi in October 2011 whilst studying at SUNY Purchase, a liberal arts college in New York state.[1]

Double Double Whammy
Founded2011 (2011)
FounderDave Benton and Mike Caridi
GenreIndie Rock, Indie Pop
Country of originU.S.
LocationBrooklyn, New York City
Official websitehttp://www.dbldblwhmmy.com/

History

Double Double Whammy was founded by Dave Benton and Mike Caridi in October 2011. The pair started releasing tapes for their own band LVL UP, and local bands at SUNY Purchase, the college they attended in New York state. They considered the label inspired by other indie rock labels such Merge and K.[1]

In 2014 Double Double Whammy released the breakout albums from Frankie Cosmos and, fellow SUNY Purchase alumnus, Mitski.[2][3]

After college the label moved to Brooklyn. Benton left the label in the Fall of 2016 and it is now run by Caridi with Mallory Hawkins, who joined the label in January 2018.[1]

In February 2018, Double Double Whammy and Polyvinyl Records announced a partnership moving forward. Through this partnership, Polyvinyl provides distribution, accounting, webstore fulfillment, and other shared services, while Double Double Whammy maintains creative autonomy.[4]

In September 2018 Pitchfork described the label as largely releasing singer-songwriters that have "a knack for delivering devastating details with a quiet force" and that it had helped "shift the sound of indie rock/pop over the last few years".[2]

Artists with releases on Double Double Whammy
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References
  1. "Double Double Whammy - About". Double Double Whammy. Retrieved 22 May 2019.
  2. "The End of LVL UP and the Future of Double Double Whammy". Pitchfork. 28 September 2018. Retrieved 22 May 2019.
  3. Rettig, James (31 December 2014). "6 Breakout Indie Labels Of 2014". Stereogum. Retrieved 22 May 2019.
  4. "Double Double Whammy joins distribution efforts with Polyvinyl. Announces SXSW showcase". Come Here Floyd. Retrieved 31 July 2018.
  5. "Double Double Whammy Credits". Allmusic. Retrieved 22 May 2019.
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