Devassa

Devassa is a brand of beer based in Brazil made by Brasil Kirin under license from the U.S. company Playboy.

Devassa
IndustryBeverage
Founded2013 
Headquarters
ProductsBeers
OwnerBrasil Kirin
Websitedevassa.com.br

History

The Japanese-owned[1] Brazilian brewer Brasil Kirin launched the brand of beer under license from the United States-based adult company, Playboy. Cooper Hefner (son of Playboy founder Hugh Hefner[2]) and Playboy Playmates were present for the launch in Brazil's Rio de Janeiro. "Devassa" is Portuguese for "libertine". The marketing of the product entails a bottle shaped as either a Bunny-waitress or an hourglass. Though the company's prime market is Brazil, there were plans to expand to other territories.[3]

gollark: Well, generally LSD, historically.
gollark: A franchise about people finding magic alien teleporter gates then going places.
gollark: I generally threaten people with orbital asking lasers if they ask silly things like who asked.
gollark: Small brain: God is 3 things and 1 thing somehowNormal brain: God is 1 thingLarge brain: God is a hivemind composed of all worshippers
gollark: The Christian god is HIGHLY ethical.

See also

References

  1. Topham, James. "Kirin buys control of Brazil's Schincariol for $2.6 billion". Reuters. Retrieved 26 February 2014.
  2. Andrew Williams (27 August 2013). "Cooper Hefner: My Playboy dad and I don't have the same taste in women". Metro.co.uk. Retrieved 26 February 2014.
  3. "Playboy Launches "Devassa By Playboy" Beer In Brazil". Playboyenterprises.com. 1 July 2013. Archived from the original on 12 February 2014. Retrieved 26 February 2014.


This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.