Denmark plants trees

Denmark plants trees was a Danish TV-telethon event held on Saturday 14 September 2019 which aimed to raise funds for planting 1 million new trees in Denmark in order to inspire Danes to climate action. The event is widely regarded as the world's first benefit to fight the climate crisis. [1] [2] [3]

The event was broadcast live over 2½ hours on the Danish television station TV2 live from the forest tower in Næstved which is located in the middle of the forest. During the event there were musical performances and famous guests. The Danish primeminister Mette Frederiksen planted one of the first trees. [4] The telethon raised funds sufficient for planting 914,233 trees, nearly reaching the stated goal of 1 million trees. It was decided to keep the online donation website open, and two weeks later the goal of 1 million trees were reached.[5]

The event was broadcast by TV2 which is the largest government-owned subscription TV-station in Denmark, aiming to place focus on climate change and the role of forests and trees in the countering climate change. The format was developed by the Danish TV production company Tiki Media and the producer expressed hope that the event would spread to other countries in order to engage the public in the climate issue. [6] [7]

The trees will be planted by the Danish organization Growing Trees Network in collaboration with the Danish Society for Nature Conservation which is the largest nature conservation and environmental organization in Denmark.

Reception

The telethon attracted notice from all over the world. CNN's chief international anchor Christiane Amanpour praised the telethon on Twitter.[8] Hollywood actor Ashton Kutcher called the telethon "A fantastic initiative" on Facebook.[9] Media coverage included Le Monde in France,[10] Time Magazine,[11] The Guardian,[12] The Indian Express,[13] The Jakarta Post[14] in Indonesia, La Libre Belgique in Belgium,[15] CGTN in China,[16] BBC World News[17] and many other.[18]

gollark: It's like a comedy thing except it's (sort of) running a nation.
gollark: ++delete the state
gollark: LyricLy == gnu-nobody?
gollark: ↑
gollark: Solved.

References
  1. Denmark had the world's first-ever climate telethon | World Economic Forum
  2. Danes raise millions of euros in first-ever climate telethon | Deutsche Welle
  3. Danish project aims to plant 1m trees | The Guardian
  4. Danmark planter træer | TV2
  5. Danmark planter mindst 1.000.001 træer| TV2
  6. Nyt produktionsselskab stempler ind med klimaevent på TV 2 | Mediawatch
  7. Danish project aims to plant 1m trees | The Guardian
  8. First of its kind telethon for the environment in Denmark | Twitter
  9. Ashton Kutchers Facebook comment on telethon
  10. Danemark: 2,4 millions d’euros récoltés lors d’un téléthon en faveur du climat| Le Monde
  11. Climate Change Is Devastating the Lush Gardens of Versailles
  12. Danish project aims to plant 1m trees | The Guardian
  13. Denmark raise millions of euros in first-ever climate telethon | Indian Express
  14. Danes raise 2.4 mill euro in first climate telethon
  15. | Le Danemark organise le premier téléthon en faveur du climat | La libre
  16. Danes raise 2.4 million euros in first climate telethon | CGTN
  17. Træplanting fik stort publikum | TV2
  18. Dansk klima-indsamling trækker overskrifter flere steder i verden | TV2
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