Decima Research

Decima Research is a public opinion and market research company in Canada. It was founded in 1979 by Progressive Conservative Party of Canada strategist Allan Gregg; in 2007 it became a subsidiary of Harris Insights & Analytics. Cornell University's Roper center recognizes it as a "Historically Contributing Data Provider."[1]

History

Gregg left Decima in 1994 and went into semi-retirement following the electoral disaster for the Progressive Conservatives in the 1993 election in which he was the key communications strategist for the party. Decima floundered for several years but rebounded and is now an important polling firm on voting intentions in Canada. Along with Ipsos-Reid, Decima conducts polling of the federal political scene in Canada on a regular basis, whether or not an election campaign is in progress.

Decima Research is sometimes known as Opinion Search, which is technically the name of an affiliated calling centre that they always use for their field work.

Decima research invests a significant amount of time and money into process improvement, and has a department dedicated solely to research and development. The investments related to internal systems spans both Decima and Opinion Search.

gollark: ++remind 3d-2h <@319753218592866315> make macron <@!330678593904443393>
gollark: As a new mRNA strand is generated by the action of the RNA polymerase II machinery on a stretch of DNA, it gets a “cap” attached to the end that’s coming out from the DNA (the “5-prime” end), a special nucleotide (7-methylguanosine) that’s used just for that purpose. But don’t get the idea that the new mRNA strand is just waving in the nucleoplasmic breeze – at all points, the developing mRNA is associated with a whole mound of specialized RNA-binding proteins that keep it from balling up on itself like a long strand of packing tape, which is what it would certainly end up doing otherwise.
gollark: You ARE to produce macron.
gollark: ++magic py import utilutil.config["LyricLy"] = "bad"
gollark: LyricLy cannot, in fact, complete anything ever.

References


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