Dara Treseder

Dara Treseder (née Johnson)[1] is an American businesswoman and marketing executive who is the current SVP, head of global marketing and communications at Peloton. Previously, she served as Chief Marketing Officer (CMO) at Carbon,[2] CMO of GE Business Innovations and GE Ventures at General Electric,[3] and Global Head of Demand Generation for Apple subsidiary Claris, formerly FileMaker.[4] Dara is also the co-founder of marketing consultancy, NeuBridges.[5]

Dara Treseder
Born
Nigeria
EducationStanford University (MBA)
OccupationBusinesswoman marketing executive
Children2

Education and career

Dara, born in Nigeria, attended boarding school in the U.K and got her undergraduate degree from Harvard University. She holds an MBA from Stanford University.[3] Dara is a lecturer, speaker and advisor on marketing, innovation, and growth. She delivers keynotes at SXSW, CES, ANA, Women of Silicon Valley, AfroTech, Social Media Week.[6][7][8][9]

Dara serves on the board of directors of the Public Health Institute[10] and PG&E.[11]

In 2018, Dara was recognized as one of the “Women to Watch” by AdAge[12] and was recognized by Forbes as a “CMO Next”.[13]

In August 2020, Peloton hired Dara Treseder as head of global marketing and communications.[14]

Dara Treseder joined Karlie Kloss and other investors to buy out W Magazine in August 2020.[15]

In 2020, Business Insider recognized Dara as one of the 25 Most Innovative CMOs in the world.[16]

Dara was recognized on Inc. Magazine for her work as Global Head of Demand Generation for Apple subsidiary Claris, formerly FileMaker as one of the "30 Inspirational Women to Watch in Tech” in 2017.[17]

Personal life

Dara lives in the San Francisco Bay Area with her husband and their two children.[18]

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References
  1. Gudrais, Elizabeth (2009-11-01). "Destination Nollywood". Harvard Magazine. Retrieved 2020-07-19.
  2. Rooney, Jenny. "Next-Generation CMO Dara Treseder Moves To 3-D Manufacturing Company Carbon". Forbes. Retrieved 2020-07-20.
  3. "Women to Watch U.S. 2018". adage.com. 2018-05-29. Retrieved 2020-07-15.
  4. Jackson, Brian. "FileMaker offers help to businesses getting started with custom apps". IT Business. Retrieved 2020-07-20.
  5. "Dara Treseder - Co-Founder of NeuBridges". ideamensch. 2017-03-29. Retrieved 2020-07-20.
  6. Swant, Marty. "Shift To More Minimal—And More Useful—Tech Catches CMOs' Attention At CES 2020". Forbes. Retrieved 2020-07-21.
  7. "Creative Under Quarantine: Dara Treseder juggles COVID-era marketing for a $2.5 billion startup and a full family life". adage.com. 2020-05-15. Retrieved 2020-07-15.
  8. "These Women Are the Next Generation's Leaders". Fortune. Retrieved 2020-07-23.
  9. Totsky, Max (2019-11-12). "How This Company Used Data to Make a Safer Football Helmet". Inc.com. Retrieved 2020-07-23.
  10. "Leadership & Board". Public Health Institute. Retrieved 2020-07-23.
  11. Morris, J. D. (2020-06-11). "PG&E names 11 new board members as part of bankruptcy overhaul". SFChronicle.com. Retrieved 2020-07-23.
  12. "Women to Watch U.S. 2018". adage.com. 2018-05-29. Retrieved 2020-07-24.
  13. Rooney, Jenny. "CMO Next 2018: 50 Marketing Chiefs Who Are Redefining The Role And Shaping The Future". Forbes. Retrieved 2020-07-23.
  14. Swant, Marty. "Peloton Hires Dara Treseder As Head Of Global Marketing And Communications". Forbes. Retrieved 2020-08-11.
  15. "Karlie Kloss Leads Investor Buyout of W Magazine". The Hollywood Reporter. Retrieved 2020-08-16.
  16. Dua, Tanya. "The 25 most innovative CMOs in the world in 2020". Business Insider. Retrieved 2020-07-22.
  17. Boitnott, John (2017-03-28). "30 Inspirational Women to Watch in Tech in 2017". Inc.com. Retrieved 2020-07-23.
  18. "Adweek's Women Trailblazers Talk Inspiration and Milestones". www.adweek.com. Retrieved 2020-07-24.
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