Danielle Bernstein

Danielle Bernstein (born May 28, 1992) is an influencer, fashion designer, and the founder of the fashion blog and brand WeWoreWhat, which she started when she was a sophomore in college.[1][2] She has collaborated with numerous brands and has launched her own fashion lines.[3][4]

Danielle Bernstein
Born (1992-05-28) May 28, 1992
Great Neck, New York, U.S.
OccupationFashion blogger, designer, and influencer
Websiteweworewhat.com

Early life and education

Danielle graduated from William A. Shine Great Neck South High School in 2010.[5] Bernstein attended the University of Wisconsin-Madison where she studied retail and then transferred to the Fashion Institute of Technology in New York City. She left school to devote more time to her blog and turn it into a career.[6]

Career

In 2016, Bernstein launched a line of overalls called Second Skin Overalls.[3] In 2017 at the age of 25, Danielle was placed on the Forbes 30 Under 30 list.[7] In 2019 she launched a swimwear line with Onia.[4] In 2019, Bernstein teamed up with premium denim brand Joe's Jeans to design and release a new style of jeans. She is the first blogger and influencer to have a product collaboration with the company.[8] In May 2020, Bernstein published an autobiography, This is Not a Fashion Story: Taking Chances, Breaking Rules, and Being a Boss in the Big City in May 2020. In the book, she wrote about her personal life and her entrepreneurial journey.[9] In 2020, Bernstein launched a charity called "WeGaveWhat" to support other charities and highlight small businesses.[10]

Controversies

Copying of designs

In multiple instances, Bernstein has been noted for copying others' designs. In 2018, Bernstein received attention for copying the designs of various jewelry brands when she launched a series of products with Nordstrom. Foundrae, a specialized jewelry line, said that she had created nearly identical pieces after an earlier visit to the company's studio.[11] Bernstein subsequently apologized in a tear-filled Instagram post and withdrew the copied pieces from the collection.[11][12] In 2020, Bernstein announced a design for a cloth face mask with a chain. Fashion watchdog group Diet Prada, an Instagram account dedicated to highlighting instances of design copying, observed the mask was nearly identical to a patent-pending model created by a Latinx brand called Second Wind. Bernstein had earlier requested free samples from the company.[13][10] Bernstein denied that she had copied the design from Second Wind.[14] Days later, Bernstein posted to Instagram a photo of herself wearing what she claimed were a vintage pair of gym shorts, writing in the caption that she would be remaking the shorts to sell. The shorts were actually from an Etsy shop run by an Australian brand, Art Garments. After the Etsy seller published a receipt showing Bernstein had purchased the shorts from their store, Bernstein edited the Instagram caption to read, "CORRECTION - these are from Etsy and I totally thought they were vintage but they are made to order - someone on my team ordered them for me a while back - I will not be making them!"[15] In August 2020, a Brooklyn lingerie store alleged that Bernstein had copied their signature design, which they use on tissue packaging, and used it on swimwear and as print wallpaper.[16]

Conflict with Poshmark reseller

In January 2020, a clothing reseller posted swimwear for sale on the Poshmark platform, not realizing it was unreleased samples of Bernstein's swimwear collaboration with Onia. The samples had been accidentally donated to Goodwill by Bernstein's assistant, where the reseller purchased them to sell online. Bernstein and the seller came to an agreement in which the reseller would remove the pieces from her store and sell them back to Bernstein, however they argued over whether Bernstein had agreed to reimburse the costs of the swimwear as paid to Goodwill or the seller's listed resale prices. Bernstein insisted she would only pay for the initial cost of the swimwear, and threatened that she had been in contact with the Poshmark CEO to have the reseller's Poshmark store taken down if she put the swimwear back up for sale. A Change.org petition was created titled "Pledge to Boycott Poshmark if they Continue to Allow the Bullying of Small Business." Eventually, Bernstein and the reseller met in person and came to an agreement on the items.[2][17]

gollark: ++delete <@!309787486278909952>
gollark: Go roblox yourself, you robloxing robloxer.
gollark: There's obviously the issue of copy-pasting aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa, as well as the fact that I *do* spend time thinking about what to type instead of just typing.
gollark: And then divides that by the characters in a message, and assumes that's your typing speed.
gollark: Basically, it detects the interval between your typing indicator firing and you sending a message.

References
  1. Shatzman, Celia (August 20, 2018). "Danielle Bernstein Of WeWoreWhat On Self-Care, Style Inspo And The Best Part Of Her Job". Forbes. Retrieved August 9, 2020.
  2. Chen, Tanya (January 22, 2020). "A Poshmark Reseller Somehow Got Her Hands On A Major Fashion Influencer's Unreleased Clothing. Drama Ensued". BuzzFeed News. Retrieved August 9, 2020.
  3. Krentcil, Faran (October 21, 2016). "Danielle Bernstein's New Overalls Line Made $70,000 in 3 Hours". Elle. Retrieved August 9, 2020.
  4. Tietjen, Alexa (August 1, 2019). "Danielle Bernstein, Onia Make It Official With Licensing Deal". WWD. Retrieved August 9, 2020.
  5. Cohen, L.S. (March 23, 2020). "6 Questions For: Fashion Influencer Danielle Bernstein". LongIsland.com. Retrieved August 9, 2020.
  6. Roche, Eddie (February 11, 2019). "Danielle Bernstein Gets Real About Money And The Power of Influence". Daily Front Row. Retrieved August 9, 2020.
  7. Barton, Merrilee. "Danielle Bernstein". Forbes. Retrieved August 9, 2020.
  8. Tietjen, Alexa (November 4, 2019). "Danielle Bernstein, Joe's Jeans Reunite After Successful Collaboration". WWD. Retrieved August 9, 2020.
  9. Simon, Samantha (October 23, 2019). "WeWoreWhat's Danielle Bernstein Is Releasing Her First Book—And It's Not Just About Style". InStyle. Retrieved August 9, 2020.
  10. Schnurr, Samantha (July 21, 2020). "WeWoreWhat's Danielle Bernstein Addresses Claim She Copied Design From Mask Brand". Yahoo! Entertainment. Retrieved August 9, 2020.
  11. Prant, Dara (May 11, 2018). "We Wore What Is in Hot Water over Allegedly Copying Jewelry Designs [Updated]". Fashionista. Retrieved July 21, 2020.
  12. Ruffo, Jillian (May 7, 2018). "Instagram Star Danielle Bernstein Speaks Out After Being Accused of Knocking Off Jewelry Lines". People. Retrieved July 21, 2020.
  13. Smith, Emily (July 21, 2020). "Blogger Danielle Bernstein slammed for allegedly stealing mask designs". NY Post. New York. Retrieved July 21, 2020.
  14. Huber, Eliza (July 23, 2020). "Karen Perez Of Second Wind Shares Her Side Of The Danielle Bernstein Mask Controversy". Refinery29. Retrieved August 9, 2020.
  15. Sherman, Maria (August 8, 2020). "WeWoreWhat's Danielle Bernstein Accused of Attempting to Steal Yet Another Design From a Small Business". Jezebel. New York. Retrieved August 8, 2020.
  16. Sherman, Maria (August 7, 2020). "Lingerie Store Claims Influencer Danielle Bernstein Stole Their Design". Fashion Week Daily. New York. Retrieved August 8, 2020.
  17. Fernandez, Celia (January 30, 2020). "A fashion influencer feuded with a Poshmark seller after she put items from the blogger's unreleased swimwear line up for sale". Insider. Retrieved August 9, 2020.
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