Dana (Mirna)

Dana, proizvodnja in prodaja pijač, d. o. o. (English: Dana, the manufacture and sale of drinks) is a major Slovenian manufacturer of alcoholic and non-alcoholic beverages.[1][2] It is located in the village of Mirna in southeastern Slovenia.[3]

Dana, d. o. o.
Private
Industrybeverage
Founded1952
Headquarters
Mirna
,
Slovenia
Key people
Marko Hren (managing director) (2010)
Productsmineral water, fruit juices, alcoholic beverages
Revenue €13 million (2011)
30.000 (2011)
OwnerPlasta d.o.o. 58.79 %, Franc Frelih 32.43 % (2010)
Number of employees
100 (2011)
Websitehttp://www.dana.si/en/

The company was established as a work organization in 1952.[4] The brand Dana was registered in 1955.[2] At first, the company produced only alcoholic beverages. After 1970, the program was expanded with the non-alcohol beverages. Since 2005, Dana has made the majority of profit with its high-quality natural mineral water Dana.[4] In July 2012, the company was transformed from a joint-stock company to a limited liability company. It changed its name from Dana, tovarna rastlinskih specialitet in destilacija, d.d. (English: Dana, the plant specialties factory and distillation) to Dana, proizvodnja in prodaja pijač, d.o.o. (English: Dana, the manufacture and sale of drinks).

In 2000, Dana was ISO 9001 certified. In 2009, it obtained the International Food Standard (IFS) certificate.[3]

References
  1. Ambrožič, Janja (25 March 2010). "Dana je lani ustvarila 130 tisočakov dobička" [In the previous year, the income of Dana was 130,000 euros] (in Slovenian).
  2. Božič Kranjec, Jerca (26 March 2010). "Dana namesto maline" [Dana instead of Malina] (in Slovenian). Žurnal.
  3. "Danin lanski dobiček bo ostal nerazporejen" (in Slovenian). Poslovni.Dnevnik.si. 27 August 2009.
  4. Nose, Mojca (2006). "Regionalna geografija občine Trebnje s poudarkom na prsti in rastlinstvu" [Regional Geography of the Trebnje Municipality with the special emphasis on the soil and vegetation] (PDF) (in Slovenian). Archived from the original (PDF) on 2014-03-08. Retrieved 2010-03-27.


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