Dan Seymour (announcer)

Dan Seymour (June 28, 1914 – July 27, 1982)[1] was an announcer in the era of old-time radio and in the early years of television[2] and later became an advertising executive.[1]

This article is about Dan Seymour, an announcer in radio and television and later an advertising executive. For other uses, see Dan Seymour (disambiguation).
Dan Seymour
Robert Taylor and Dan Seymour work on the television and radio program We, the People, 1950
Born(1914-06-28)June 28, 1914
New York City, New York, USA
DiedJuly 27, 1982(1982-07-27) (aged 68)
New York City, New York, USA
NationalityAmerican
OccupationAnnouncer, master of ceremonies, producer, advertising executive
Spouse(s)Louise Scharff (? – 1982, his death)
Children3 daughters, 1 son

Early years

Seymour was born in Manhattan. He attended schools in Paterson, New Jersey, and graduated from Montclair Academy.[3] When he was 18, he traveled to study and teach stage techniques as a guest of the Austrian Ministry of Education.[4] He was a dramatics major at Amherst College.[5]

Radio

Seymour was once recognized as "Radio's best announcer."[4] An obituary noted, "Seymour was best known as the deep-voiced announcer who startled Americans with a convincing but fictional account of Martians landing on Earth in the War of the Worlds broadcast in 1938."[6]

His first job in radio announcing came in 1935 at WNAC in Boston, Massachusetts, after his college graduation.[3] While at the station, he was also an announcer for the Yankee Network. In 1936, he resigned and joined CBS in New York City.[7] His first major assignment there was announcing for Major Bowes Amateur Hour.[8]

A significant assignment early in his career was becoming the announcer on We the People, a job that led to a position with the program's advertising agency, Young and Rubicam.[4]

Other programs on which Seymour worked as announcer were The Henry Morgan Show,[9]:304 The Aldrich Family,[9] Songs by Jack Smith,[10] Aunt Jenny's Real Life Stories,[11] Sing It Again,[12] Bobby Benson,[13] and Original Gillette Community Sing.[13]:45

Seymour was one of the producers of You and the News.[14]

Television

Seymour was master of ceremonies on Where Was I?[15] and Sing It Again.[16]:972 He was the announcer for Tex and Jinx,[16]:1063 Dunninger and Winchell, (also known as The Bigelow Show for part of its run),[16] and The Swift Home Service Club.[16]:1045

Production

In 1945, Seymour, director Tony Leader, and writer Judson Phillips combined efforts to create P.L.S. Productions, a radio producing team, with offices in New York City. The team's first program was You Make the News, which began November 15, 1945, on the Mutual Broadcasting System.[17]

Three months after Seymour became producer of We the People in February 1950, the program's television Nielsen rating had almost doubled.[18]

Advertising

In 1950, Seymour left the on-air side of broadcasting to work in programming. He explained his transition by saying: "I never really enjoyed being a performer. The process of simply reading lines became a bore. I became fascinated with the whole business of mass communications and mass persuasion. This was where the challenge lay."[3]

He first was employed by the Young & Rubicam advertising agency.[19] An invitation to "administer a lift to the General Electric program" for Y & R led to "a permanent role with the agency as a television and radio executive."[4] In 1953, he was appointed a vice president in charge of programming in the agency's radio-television department.[20] He resigned from Y & R October 1, 1955, to become a vice president of the J. Walter Thompson advertising agency.[21] Later, he became president and chief executive officer at the Thompson agency.[22]

Recording

In 1946, Seymour and Kathryn Murray shared narration on an eight-sided album, Arthur Murray Teaches the Fox Trot. The instructional recordings were issued in conjunction with Arthur Murray's dance studios.[23]

Union activities

Seymour was elected to one-year terms on the board of the New York City local of the American Federation of Radio Artists for 1948[24] and 1949.[25]

Public service

Seymour served on two ad hoc committees appointed by two United States presidents. Under Lyndon Johnson, he was on a committee "to make recommendations for improvements in United States foreign trade." Under Richard Nixon, he was on a committee "to find ways to increase public awareness on personal health."[3]

Personal life

Seymour was married to the former Louise Scharff. They had four children.[4]

Death

Seymour died of a heart attack July 27, 1982, at his apartment in New York City. He was 68.[6] He was survived by his wife, a son, three daughters and 10 grandchildren.[3]

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References
  1. Castronova, Frank V., ed. (1998). Almanac of Famous People. Detroit: Gale. p. 1525. ISBN 0-7876-0045-8.
  2. Cox, Jim (2007). Radio Speakers: Narrators, News Junkies, Sports Jockeys, Tattletales, Tipsters, Toastmasters and Coffee Klatch Couples Who Verbalized the Jargon of the Aural Ether from the 1920s to the 1980s—A Biographical Dictionary. McFarland & Company, Inc. ISBN 978-0-7864-6086-1. Pp. 262–263.
  3. Treaster, Joseph B. (July 29, 1982). "Dan Seymour, Ex-Announcer and Advertising Leader, Dies". The New York Times. Retrieved 26 May 2016.
  4. "on all accounts" (PDF). Broadcasting. Broadcasting. July 13, 1953. p. 28. Retrieved 24 May 2016.
  5. "Dan Semour Has Story All His Own". The Deseret News. August 26, 1950. p. 6F. Retrieved 26 May 2016.
  6. "Dan Seymour dies at 68". Reading Eagle. United Press International. July 29, 1982. p. 27. Retrieved 25 May 2016.
  7. "(untitled brief)" (PDF). Broadcasting. August 1, 1936. p. 40. Retrieved 24 May 2016.
  8. "All Kinds Of People Introduced By Emcee Seymour On NBC". Kingsport Times-News. Tennessee, Kingsport. November 27, 1949. p. 20. Retrieved May 24, 2016 – via Newspapers.com.
  9. Sies, Luther F. (2014). Encyclopedia of American Radio, 1920–1960, 2nd Edition. McFarland & Company, Inc. ISBN 978-0-7864-5149-4. P. 17.
  10. "On The Air With WHMA". The Anniston Star. Alabama, Anniston. May 21, 1945. p. 2. Retrieved May 24, 2016 – via Newspapers.com.
  11. ""Aunt Jenny" In 14th Year" (PDF). Radio Daily. January 7, 1950. p. 2. Retrieved 25 May 2016.
  12. "Birthday For "Sing"" (PDF). Radio Daily. May 25, 1949. p. 4. Retrieved 25 May 2016.
  13. Grunwald, Edgar A., ed. (1937). Radio Directory 1937–1938. Variety Inc. p. 36.
  14. "Main Street" (PDF). Radio Daily. November 7, 1945. p. 4.
  15. "In Review..." (PDF). Broadcasting. September 8, 1952. p. 83.
  16. Terrace, Vincent (2011). Encyclopedia of Television Shows, 1925 through 2010. McFarland & Company, Inc. ISBN 978-0-7864-6477-7. P. 292.
  17. "Production Team" (PDF). Broadcasting. November 26, 1945. p. 86. Retrieved 26 May 2016.
  18. White, Sid (May 16, 1950). "Main Street" (PDF). Radio Daily. p. 4.
  19. "beat" (PDF). Broadcasting. August 7, 1950. p. 11. Retrieved 26 May 2016.
  20. "People: Agencies" (PDF). Broadcasting. April 13, 1953. p. 89. Retrieved 24 May 2016.
  21. "Seymour Joins Thompson" (PDF). Broadcasting. August 29, 1955. p. 41. Retrieved 26 May 2016.
  22. Taishoff, Sol (1974). Broadcasting Yearbook 1974 (PDF). Washington, D.C.: Broadcasting Publications Inc. p. E-48. Retrieved 25 May 2016.
  23. Wilk, Ralph (September 18, 1946). "Los Angeles" (PDF). Radio Daily. p. 4. Retrieved 25 May 2016.
  24. "Results of N.Y. AFRA Elections Announced" (PDF). Broadcasting. December 1, 1947. p. 83. Retrieved 26 May 2016.
  25. "AFRA Vote: N.Y. Local Elects" (PDF). Broadcasting. December 29, 1948. p. 69. Retrieved 26 May 2016.
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