Crystal English Sacca

Crystal English Sacca is an American venture investor and author. She is known for her work in advertising, her New York Times bestselling book, for being an early investor in Uber and Blue Bottle Coffee through Lowercase Capital, and for her philanthropy.

Crystal English Sacca
Born
Crystal English
EducationGeorgetown University
OccupationAngel investor, partner of Lowercase Capital, co-founder of Lowercarbon Capital
WebsiteCrystalEnglishSacca.com

Early life and education

Sacca attended attended the Edmund A. Walsh School of Foreign Service at Georgetown University. She graduated with a B.S. in Foreign Service.

Career

Advertising and the arts

Through the early 2000s, Sacca worked in advertising, serving as art director to clients such as Audi, Intel, Barclays, HBO, Sprint, and Napster.[1] She received a Cannes Lion, Two Gold Cannes Cyberlions, and other awards. She was named an ADC Young Gun,[2][3] one of AdWeek’s "Best Creatives You Don’t Know."[4][5][6][7][8]

More recently, she served as producer of the stage production of Mike Birbiglia’s The New One in 2018.[9]

Investing

Sacca is a partner at angel investing fund Lowercase Capital and the co-founder of Lowercarbon Capital, a fund dedicated to environmental investing. She co-led early investments in companies including Uber and Blue Bottle.[10]

More recent investments include Linear Labs, a producer of next-generation electric motors.[11][12]

Books

Sacca has co-authored and designed books on wine and whiskey. Her 2013 wine book, The Essential Scratch & Sniff Guide to Becoming a Wine Expert, was a New York Times Bestseller.[13][14][15][16]

The follow-up book, The Essential Scratch & Sniff Guide to Becoming a Whiskey Know-It-All, was published in 2015.[17][18]

Philanthropy and political activism

In 2019, Sacca was appointed to the Board of Trustees of the Cooper Hewitt, Smithsonian Design Museum.[19][4]

She is a founding member of The Design Vanguard. The organization describes itself as dedicated to furthering a "more just and beautiful world" through the efforts of creative leaders.[20]

In response to the Trump travel ban (aka "Muslim ban") of 2017, she produced her well-known "Everyone Welcome" painting.[21]

She and spouse Chris Sacca have signed the Giving Pledge, committing to give a majority of their wealth to charity.[22][23]

Personal life

Sacca is the spouse of Chris Sacca, a former venture investor and founder of Lowercase Capital. They have three children together.[24]

gollark: No wall shall be possible
gollark: I bred my surprisingly small number.
gollark: Yep
gollark: "My Google"??
gollark: Weird. Lots of refusals.

References
  1. "Crystal English - AdForum Talent The creative industry network". www.adforum.com.
  2. "Young Guns 4". SHIFT.
  3. "Printable". adage.com.
  4. "COOPER HEWITT ANNOUNCES NEW BOARD CHAIR AND APPOINTMENT OF NEW TRUSTEE | Cooper Hewitt, Smithsonian Design Museum". Cooper Hewitt Smithsonian Design Museum. 30 October 2019.
  5. "Work 3.15.04". adage.com. 15 March 2004.
  6. "The Best Creatives You Don't Know 2004". www.adweek.com.
  7. "Effie". www.effie.org.
  8. "HBO Home Video". adage.com. 1 April 2005.
  9. "Crystal Sacca". Playbill.
  10. "Bloomberg - Crystal Sacca". www.bloomberg.com.
  11. "Linear Labs raises $4.5 million to roll out next-gen electric motor for cars, robotics". Dallas News. 26 March 2019.
  12. "Linear Labs' next-gen electric motor attracts $4.5 million in funding". TechCrunch.
  13. "Seriously, there's now a scratch and sniff wine book ... from a master sommelier". Los Angeles Times. 18 October 2013.
  14. "This Scratch-And-Sniff Wine Guide Will Make You An Unpretentious Expert". Gizmodo Australia. 19 October 2013.
  15. "How does scratch and sniff work?, How does scratch and sniff work?". The Economist.
  16. "Crystal English Sacca- HMH Books". www.hmhbooks.com.
  17. "The Essential Scratch & Sniff Guide to Becoming a Whiskey Know-It-All - 0544520602 | Smithsonian Magazine Store". www.smithsonianmag.com.
  18. "Can This Scratch-and-Sniff Book Turn You Into a Whiskey Aficionado?". Gizmodo.
  19. "Cooper-Hewitt Elects Jon C. Iwata as Its New Board Chair". www.artforum.com.
  20. "The Design Vanguard — Designer's Pledge". The Design Vanguard.
  21. Network, Creative Action (2018). What Really Makes America Great. Andrews McMeel Publishing. ISBN 978-1-5248-5029-6.
  22. "MacKenzie Bezos pledges to give away more than half her $37B fortune to charity and philanthropy". TechCrunch.
  23. "Giving Pledge Gets New Billionaires To Sign On". The NonProfit Times.
  24. "Power Entrepreneurial Couples Taking The World By Storm". BIZCATALYST 360°. 29 November 2017.
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