Crocodile Garments

Crocodile Garments (Chinese: 鱷魚恤; Jyutping: ngok6 ju2 seot1; Cantonese Yale: ngohk yú sēut) SEHK: 122 is a textile and garments company based in Hong Kong. Crocodile Garments was founded by the late Dr. Chan Shun (1917-1997) in 1952.

Crocodile Garments
Retail
IndustryGarments
Founded1952
Headquarters
Hong Kong
,
Hong Kong
ProductsClothes
WebsiteOfficial website

History

When he was young, Chan learnt to sew and fix sewing machines, which he used to earn money while traveling between Chinese towns in his teenage years.[1] Chan founded his company, then called the Li Wah Man Shirt Factory (Chinese: 利華民恤衫廠; Jyutping: lei6 waa4 man4 seot1 saam1 cong2; Cantonese Yale: leih wàh màhn sēut sāam chóng), in 1952.[2][3] The brand of Crocodile Garments was introduced after Chan wanted his products to be as "tough and luxurious as crocodile skin".[2][4] The company was able to secure the trademark, initially registered in 1910[5] by Germans before it was confiscated by British authorities after World War II.[6][7]

Chan retired in 1970 and let his children run the company.[1] Crocodile Garments was first listed on the Hong Kong Stock Exchange in 1971,[6] and in 1987, the business was sold to Lai Sun Garment, controlled by the late billionaire Lim Por Yen.[8][9]

Crocodile Garments originally sold dress shirts before expanding to become the largest chain garment store in Hong Kong. They exported to Japan, Singapore and other Asian Countries. A second line called Cal-Thomas was started in CA, USA. Crocodile emerged as the leading fashion label with the expansion of a woman's line and children's line called CrocoKids. At its peak, Crocodile garments was the largest garment chain before the conception of G2000, Giordano, U2 and Bossini in the 1990s. In 1980, Crocodile Garments partnered with French clothing company Lacoste to become the sole distributor of Lacoste products in Hong Kong.[10]

Despite the Hong Kong distribution deal with Lacoste, Crocodile had a long-standing dispute over the logo and clothing lines with the French company. Crocodile uses a crocodile logo that faces left, while Lacoste uses one that faces right.[11]

Lacoste had registered their trademark in mainland China in 1980,[12] the same year both companies agreed to let Crocodile have exclusive rights to sell Lacoste goods in Hong Kong. When Crocodile attempted to apply for a trademark in mainland China however, Lacoste filed lawsuits in 1998 in both Hong Kong and Beijing, asking for a 3.5-million-yuan compensation.[10][12] Lacoste alleged that as part of their distribution agreement, Crocodile promised to not use any logo similar to Lacoste's outside of Hong Kong.[5][11]

Lacoste won their Hong Kong lawsuit in 1999.[11] The two fought an extended fight for the logo rights in China, but eventually reached a compromise in 2003. Crocodile agreed to change its logo to have a more vertical tail and more scales for its logo.[13]

gollark: PotatOS uses a combination of third person, avoiding grammar which would cause me to pick a person (so many participles) and second person.
gollark: You were declared one some months ago.
gollark: It IS IDIOMATIC, apiohazard.
gollark: <:emoji_18:728195175251181669> <:emoji_18:728195175251181669> <:emoji_18:728195175251181669> <:emoji_18:728195175251181669>
gollark: That is HIGHLY idiomatic.

References
  1. Jun 12; 1997 (1997-06-12). "A lifetime of giving". UBC News. Retrieved 2019-03-27.CS1 maint: numeric names: authors list (link)
  2. "香港記憶 | Hong Kong Memory". 香港記憶 | Hong Kong Memory. Retrieved 2019-03-27.
  3. "Company Overview of Crocodile Garments Limited". www.bloomberg.com. Retrieved 2019-03-27.
  4. "陳氏家族創辦港鱷魚恤_星島日報_加拿大溫哥華中文新聞網。 Canada Vancouver Chinese newspaper". news.singtao.ca (in Chinese). 2012-11-23. Retrieved 2019-03-27.
  5. Duffy, Tara Sullen (1999-10-13). "Clothing companies battle over Crocodile trademark". The News & Record. Retrieved 2019-03-27.
  6. 香港“鳄鱼恤”：不做“影子” 终成大器_资讯_中国时尚品牌网. www.chinasspp.com (in Chinese). 2012-11-01. Retrieved 2019-03-27.
  7. 品牌故事：威风凛凛“鳄鱼恤”_经营管理_财经纵横_新浪网. finance.sina.com.cn (in Chinese). 2005-02-25. Retrieved 2019-03-27.
  8. 13元錢起家的一代富豪:林百欣生前身後事 "The Lim Por-yen story" Archived 2013-01-19 at Archive.today, www.cctv.com, 17 October 2005 (in Chinese)
  9. Tsui, Enid (2019-01-24). "Vancouver gallery gifted record US$30 million by Hong Kong textile heirs". South China Morning Post. Retrieved 2019-03-27.
  10. Xiao, Huo (2003-11-11). "Deal takes bite out of croc fight". www.chinadaily.com.cn. Retrieved 2019-03-27.
  11. "Lacoste trademark victory". South China Morning Post. 1999-12-30. Retrieved 2019-03-27.
  12. "'Crocodile' trademark infringement case concluded". en.people.cn. 2003-10-24. Retrieved 2019-03-27.
  13. CNN.com Business - Crocodile tears end logo fight - Oct. 31, 2003
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.