Create Music Group

Create Music Group is an independent[1] American music distribution and publishing company founded in 2015 by Jonathan Strauss and Alexandre Williams. The company is headquartered in Los Angeles, California. The company primarily specializes in music distribution, rights management and music publishing.

Create Music Group, Inc.
Founded2015 (2015)
Founder
  • Jonathan Strauss
  • Alexandre Williams
StatusActive
GenreVarious
Country of originUnited States
LocationLos Angeles, California, U.S.
Official websitecreatemusicgroup.com

History

Founding

Create Music Group was founded in 2015 by CEO Jonathan Strauss and COO Alexandre Williams.[2] Strauss invested $1 million into the company and later raised a seed round of $2.25 million in exchange for a minority share.[3] The company began by collecting unclaimed revenue for EDM artists on YouTube. As of January 2019, Create Music Group monetizes approximately 9 billion streams a month.[3]

Partnerships and acquisitions

In 2016, Create Music Group acquired distribution company Label Engine, a company that Williams had previously worked for.[4] The company distributes for clients such as Insomniac Records, YNW Melly and 6ix9ine.[5] The company also acquired Flighthouse, a digital media brand.[3]

In 2018, Create Music Group announced the launch of its music publishing division with the signing of 6ix9ine.[6]

Releases

Following the launch of their publishing division, Create Music Group distributed 6ix9ine's Dummy Boy album after the release was leaked.[7] They also released "Gooba", 6ix9ine's first single after being released from prison. The label scores its first Billboard Hot 100 number one with 6ix9ine and Nicki Minaj's "Trollz".[1]

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References
  1. Trust, Gary (June 22, 2020). "6ix9ine & Nicki Minaj's 'Trollz' Launches at No. 1 on Billboard Hot 100, Lil Baby's 'The Bigger Picture' Debuts at No. 3". Billboard. Retrieved June 22, 2020.
  2. "How This Startup Is Finding Millions in Unclaimed YouTube Revenue For Artists and Labels". Billboard. Retrieved April 26, 2019.
  3. Feldman, Dana. "How Create Music Group Found $60M In Unclaimed Revenue For Artists And Labels In Three Years". Forbes. Retrieved April 1, 2019.
  4. "Create Music Group launches publishing division, signs Tekashi 6ix9ine". Music Business Worldwide. September 11, 2018. Retrieved April 1, 2019.
  5. "Create Music Group now shows daily YouTube, Spotify and Apple Music revenues to its artists". Music Business Worldwide. January 28, 2019. Retrieved April 1, 2019.
  6. "Create Music Group Launches Publishing Division With 6ix9ine Signing". Billboard. Retrieved April 1, 2019.
  7. Cohen, Trace William (November 27, 2018). "6ix9ine's 'DUMMY BOY' Album Officially Released". Complex.
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