Craig Bernard

Craig Bernard is a Canadian film director and executive producer. He is best known for his music videos for musical groups such as Disturbed, Stone Sour, Avicii, Bruno Mars, and Grouplove, along with his work in the VR space.

Craig Bernard
Born	Canada
Alma mater	University of Toronto
Genres	Music videos
Occupation(s)	Executive Producer, director
Organizations	BLVD Industries, Refused TV, Blink Pictures, Fever Content
Years active	2001–present

Career

Bernard studied English at the University of Toronto, then worked as a concert photographer in Vancouver.[1] After becoming involved with production and writing treatments for several productions,[2] he directed his first music video in 2001 for the Canadian band Jersey.[3] In 2003, Bernard received two separate nominations for The Juno Award’s Video of The Year, for his videos for David Usher’s “Black Black Heart” and Danko Jones’ “Lovercall”.[4] Most recently, Bernard directed the music video for Disturbed’s “The Light”.[5]

Bernard later transitioned from VFX-heavy music videos to the VR space[6] first became involved with VR content through his work as an Executive Producer on the project Dark Ride,[7] a 360 branded content created for Lexus. He subsequently began working with the production company SAMO VR, producing the 2016 Eden VR music video “Drugs”.[8] In 2017, Bernard became the Executive Producer at Fever Content, a Los Angeles-based Immersive Entertainment company,[9] however, in a 2019 interview he revealed that he had stepped down from his role in the company to focus on other projects[10].

Filmography

Director

• High Holy Days "All My Real Friends" (2004)[11]
• Dank Jones "I Want You" (2003)[11]
• Theory of a Deadman "Point to Prove" (2003)[11]
• Treble Charger (2002)[11]
• Jersey "Saturday Night" (2001)[11]
• David Usher "Black Black Heart" (2001)[11]
• Dank Jones "Lovercall" (2001)[11]

Executive Producer

• Eden "Drugs" (2016)
• Wolf Alice "You're A Germ" (2015)[12]
• Kaskade "Never Sleep Alone" (2015)[13]
• Grouplove "I'm With You" (2014)[12]
• Chromeo "Come Alive" (2014)[12]
• Avicii "Hey Brother" (2013)[12]
• Grouplove "Ways to Go" (2013)[12]
• Colbie Caillat "Hold On" (2013)[13]
• Grouplove "Shark Attack" (2013)[12]
• Bruno Mars "Locked Out of Heaven" (2012)[12]
• Kerli "The Lucky Ones" (2012)[13]
• Bruno Mars "When I Was Your Man" (2012)[13]
• Twin Atlantic "What is Light? Where is Laughter?" (2011)[13]
• Ceelo Green "I want You" (2011)[13]
• Inna "Club Rocker" (2011)[13]
• Awolnation "Kill Your Heroes" (2011)[13]

References

1. Vivien, Ralph (Aug 11, 2017). "Bruno Mars, Aviici, John Newman: An Interview With Music Video Director Craig Bernard". Showbiz Bytes.
2. Tobogan, Randy. "Craig Bernard: Spreading the Fever of VR Content". Six Questions.
3. "Craig Bernard". MVDBase.
4. "Artist Profile: Craig Bernard". Juno Awards.
5. "DISTURBED Taps Directors CULLEY BUNKER And CRAIG BERNARD For 'The Light' Video". Blabbermouth. October 12, 2015.
6. "Does A Rising Tide Lift All Boats? A Conversation with Producer Craig Bernard on The Future of VR". Current Artisan. 2019-09-23. Retrieved 2019-09-29.
7. McLeod, Duncan (May 17, 2010). "Dark Ride". Inspiration Room.
8. Pressberg, Matt (July 5, 2017). "Elia Petridis Launches Virtual Reality Company: Fever Content (Exclusive)". The Wrap.
9. "As Demand for VR Content Picks Up, New Companies Formed To Answer Call". Virtual Reality Pop.
10. "Does A Rising Tide Lift All Boats? A Conversation with Producer Craig Bernard on The Future of VR". Current Artisan. 2019-09-23. Retrieved 2019-09-29.
11. @ mvdbase.com, retrieved 2019-07-24
12. "Craig Bernard". IMDb. Retrieved 2019-07-24.
13. "Craig Bernard". IMVDb. Retrieved 2019-07-24.

External links

• Craig Bernard on IMDb
• Craig Bernard on IMVMDb
• "Craig Bernard". Music Video DataBase. Archived from the original on 12 September 2017.