Craft Smoothie

Craft Smoothie is a smoothie box delivery service that delivers pre-portioned smoothie ingredients and recipes weekly to subscribers in New Zealand.[1]

Craft Smoothie
Private
IndustryMeal kit
E-commerce
Retail
Founded2016 (2016)
FoundersRiki Hoeata
Headquarters
New Zealand
Areas served
New Zealand Wide
Auckland
Wellington
Christchurch
Hamilton
Tauranga
Napier-Hastings
Dunedin
Queenstown
Wanaka
Palmerston North
Nelson
Blenheim
Rotorua
Taupo
New Plymouth
Whangarei
Invercargill
Timaru
Whanganui
Gisborne
Websitewww.craftsmoothie.co.nz

History

Craft Smoothie was started by former New Zealand Rugby player, Riki Hoeata, following a concussion injury which cut short his rugby playing career.[2] The first smoothie boxes were delivered in 2016 and in October 2017, Craft Smoothie was named a finalist in The David Awards in the categories of Most Outstanding Fledgling Business and Most Outstanding Triumph Over Adversity [3] and was the winner of the Solo Meo Award for 2017.[4]

Products

Each smoothie kit comes with pre-portioned ingredients and instructions to make superfood smoothies at home. The recipes change each week depending on the season and include fresh fruit and vegetables, and organic nuts, seeds and superfoods.[5]

Awards
  • The David Awards – Solo Meo Award (2017)[6]
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References
  1. "Archived copy". Archived from the original on 2018-02-02. Retrieved 2018-02-16.CS1 maint: archived copy as title (link)
  2. Cleaver, Dylan (February 2017). "A smoothie operator: Hoeata's journey back from concussion". NZ Herald. Retrieved 21 October 2017.
  3. Baker, Brittany (August 2017). "Ex-rugby union player Riki Hoeata finds 'smooth' business after concussion". Stuff NZ. Retrieved 21 October 2017.
  4. Baker, Brittany (August 2017). "Smoothie delivery service wins award for ex-rugby player". Stuff NZ. Retrieved 21 October 2017.
  5. Venture Taranaki. "The perfect smoothie, started from scratch - Craft Smoothie". Venture Taranaki. Archived from the original on 7 November 2017. Retrieved 21 October 2017.
  6. The David Awards (October 2017). "From Fledgling to Flying High". Scoop NZ. Retrieved 21 October 2017.
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