Cottonelle

Cottonelle is a brand of toilet paper produced by Kimberly-Clark. The company has made several different toilet paper types such as regular, Cottonelle Double, (Two-ply) Cottonelle Ultra, Cottonelle Aloe & E, Cottonelle Kids, and Cottonelle Extra Strength, and are currently sold in the United States and Australia under the Kleenex brand.

Cottonelle toilet paper

Cottonelle's mascot was originally a woman. At the time, the commercials usually consisted of how soft the roll was by showing a cotton ball and comparing it to the product itself.

In early 2008, Cottonelle devised an extensive advertising campaign featuring a large "Comfort Haven Bus" decorated to resemble a dog. According to Ad Rants, the bus would travel cross-country to "offer visitors access to "relaxation stations" where people can see first-hand—and hopefully in privacy—how soft and comforting Cottonelle can be."[1]

At one point, Cottonelle featured a program called Puppy Points. On a package of Cottonelle toilet paper would be a label with a certain number of points. The label had to be cut off and saved. The Cottonelle website, showed a list of Cottonelle related items that you could receive in exchange for puppy points, including a Cottonelle bath robe, a Cottonelle picture frame, hand bag, slippers, etc. On July 31, 2008, puppy points were discontinued and could no longer be redeemed for merchandise.

Cottonelle is marketed as Andrex in the UK,[2] and as Baby Soft in South Africa.[3]

Cottonelle was introduced in Canada shortly after its 1972 introduction in the United States. Due to corporate changes in Canada, during 2004, Scott Paper Limited (now known as Kruger Inc.) transitioned the highly recognisable Canadian branding to the new name of Cashmere.[4]

References
  1. Duncan-Durst, Leigh Cottonelle On Crack (Literally!) Archived 2008-04-23 at the Wayback Machine MarketingProfs Daily Fix (April 16, 2008). Retrieved on 2-12-09.
  2. "Kimberly-Clark Combines Brands to Create Kleenex Cottonelle Bathroom Tissue". The Free Library. Retrieved 2014-02-23.
  3. "Baby Soft". Retrieved 22 March 2020.
  4. Peter Rukavina, ruk.ca, January 16, 2006, "", October 15, 2009


This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.