Construction Marketing Association

The Construction Marketing Association (CMA) is an association for marketing professionals in the construction industry, based in Naperville, Illinois, in the United States. CMA offers educational resources through its training division, the Construction Marketing Institute.[1] The association was established in 2010 and has around 1,000 members throughout North America and abroad.[2]

Construction Marketing Association
Logo
AbbreviationCMA
Formation2010 (2010)
Headquarters1220 Iroquois Avenue #210
Location

Activities

In 2010, CMA announced the Construction Brand Internet Index (CBII), a "comprehensive rating of the Internet presence" of leading construction brands based on more than fifty variables. The rating identifies the effectiveness of one website relative to others.[3] The association also hosts webcast training events, including the Social Media Summit – Construction, and hosts "Construction Marketing Blog" and other marketing resources such as the CMA Career Center. Marketing professionals may obtain certification through the association's "Certified Construction Marketing Professional" (CCMP) program. In 2014, CMA announced a national survey regarding request for proposal (RFP) effectiveness and best practices, identifying how architectural, construction, and engineering companies manage RFP processes and industry trends.[4] In 2015, the association managed the inaugural Construction Americas Exposition, which was presented by Florida International University's OHL School of Construction.[2][5]

The association presents the Construction Marketing Star awards and Construction Marketer of the Year awards annually, recognizing "marketing excellence of construction industry professionals across a broad range of functional marketing disciplines".[6][7] The awards program has 16 categories and more than 75 subcategories.[8][9][10] Entries are judged by a panel of volunteer CMA members.[11] Awards may be presented to CMA members and non-members; recipients receive a metallic embossed certificate and optional gold-plated statuette.[9]

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References
  1. "Construction Marketing Association announces launch". Advertising Age. Crain Communications. May 20, 2010. Retrieved October 22, 2015.
  2. "Meet the Show Manager – Construction Marketing Association". Construction Americas. OHL School of Construction, Florida International University. October 6, 2014. Archived from the original on March 4, 2016. Retrieved October 22, 2015.
  3. "Construction Brand Internet Index by the Construction Marketing Association". Buildings.com. Stamats Communications. June 10, 2010. Retrieved October 22, 2015.
  4. "Be a part of a construction RFQ/RFP best practice survey and webcast" (PDF). Contractor's Tool Source. Urbain Communications and Pioneer Communications. Archived from the original (PDF) on March 4, 2016. Retrieved October 22, 2015.
  5. "Construction Americas 2015 Expo". Reeves Journal. BNP Media. Retrieved October 22, 2015.
  6. "McGraw-Hill Construction Wins Top Awards from Construction Marketing Association: Creative Services Team Takes "Best of Show," 13 Star Awards, & "Construction Marketer of the Year"". Construction.com. Dodge Data & Analytics. Retrieved October 22, 2015.
  7. "Awards". Construction Marketing Association. Retrieved October 22, 2015.
  8. "Keson Earns STAR Award from Construction Marketing Association for Product Package Design and Fab 40 Status from Conservation Group for Sustained Commitment to Environment". Keson Industries. December 4, 2012. Archived from the original on March 4, 2016. Retrieved October 22, 2015.
  9. "Construction Marketing STAR Awards: call for entries". Contractor Magazine. August 31, 2012. Retrieved October 22, 2015.
  10. "Winter Park Construction (WPC) Wins Two 2014 Construction Marketing Stat Awards". Winter Park Construction. Retrieved October 22, 2015.
  11. "Jason Yana Studios Wins Three 2013 Construction Marketing Star Awards". VisualConstructionMarketing.com. Retrieved October 22, 2015.
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