Columbia Theatre (New York City)

The Columbia Theatre was an American burlesque theatre on Seventh Avenue in New York, adjacent to Times Square, operated by the Columbia Amusement Company between 1910 and 1927. It specialized in "clean", family-oriented burlesque, similar to vaudeville. Many stars of the legitimate theater or of films were discovered at the Columbia. With loss of audiences to cinema and stock burlesque, the owners began to offer slightly more risqué material from 1925. The theater was closed in 1927, renovated and reopened in 1930 as a cinema called the Mayfair Theatre. It went through various subsequent changes and was later renamed the DeMille Theatre. Nothing is left of the interior.

For the Broadway theatre known as the Columbia Theatre from 1934 to 1944, see Central Theatre (New York City).

Columbia Theatre

Columbia Amusement Company Building and Columbia Theatre in 1910
Address	701 Seventh Avenue, Manhattan, New York New York City United States
Coordinates	40.759237°N 73.984139°W / 40.759237; -73.984139
Owner	Columbia Amusement Company
Capacity	1,385 seats
Construction
Opened	10 January 1910 (1910-01-10)
Closed	1928
Architect	William H. McElfatrick

Building

What would be called the "Home of Burlesque De Luxe" was built on the northeast corner of Seventh Avenue and 47th Street in Manhattan.[1] A photograph from May 1909 before construction began shows the site was occupied by typical four- and five-story brownstone buildings.[2] Construction by the Thompson–Starrett Co. took seven months from the start of demolition to completion of the job.[3] The building had ten stories above ground and was 39 metres (128 ft) high.[4] It held the headquarters of the Columbia Amusement Company, or Columbia Circuit, one of the largest of the burlesque circuits.[2]

The theater was designed by William H. McElfatrick and had a capacity of 1,385.[1] It occupied the ground floors of the new office building. The decor was a form of Beaux Arts. There was a mural painted by Arthur Thomas above the proscenium arch called "The Goddesses of the Arts." There were two balconies, as was common with theaters designed by McElfatrick. The theater was one of the first to have a ventilation system that partially cleaned the air of tobacco smoke.[2]

Opening

The Columbia Amusement Company opened the Columbia Theatre on 10 January 1910.[1] The opening was well publicized and was attended by various dignitaries.[5] The opening was also attended by actors and managers from the worlds of vaudeville and legitimate theater.[6] The Columbia Circuit was a leader in offering clean burlesque, family-style entertainment that resembled vaudeville.[7] The main difference was that burlesque shows had an overall theme, a carry-over from the old minstrel show format, while vaudeville was a series of unconnected individual acts.[8]

The Columbia Theatre became the circuit's flagship, and has been called a "temple to clean burlesque".[7] Despite this, not long after opening the Columbia was criticized because women in flesh-colored tights had appeared on stage.[9] The critic George Jean Nathan was also unimpressed, but for the opposite reason. Writing of another theatre, he said, "Unlike the affectedly tony Columbia Theatre uptown, the Olympic remains true to first principles and devotes itself not, as in the case of the Columbia, to fifth-rate imitations of third-rate Broadway music shows, but to pure, unadulterated and heart-warming old knock 'em down and drag 'em out burlesque..."[10]

Shows

Interior of the theater in 1910

Ceiling mural of "The Goddesses of the Arts"

The musical comedy College Girl was staged at the Columbia in 1910. Fanny Brice was one of the stars, and was noticed by Florenz Ziegfeld, Jr.. He managed to get her freed of her contract so she could appear in the 1910 Follies.[11] The theater's managers, Cliff Gordon and Robert North, decided to put on an adaptation of The Merry Whirl for the summer of 1911. The show had been on the road for several months. The Broadway version had "sixteen chorus girls, eight 'ponies' and four 'show' girls, also six chorus men to give them strength." All wore elaborate costumes. Alexander's Ragtime Band by Irving Berlin, sung by James C. Morton and Frank F. Moore, was the hit song of the show.[12]

Will Rogers appeared at the theatre, performing his rope tricks.[13] Joe E. Brown, a comedian, was playing in the Columbia Theatre in 1918 when he was spotted by Henry Cort and offered a part in the successful Broadway show Listen, Lester. This launched Brown's career on the legitimate stage.[14] Clark and McCullough, former vaudeville players, opened as burlesque stars in Puss Puss at the Columbia on 9 December 1918.[15] In 1920 James E. Cooper produced Folly Town, a burlesque show that was one of the first racially integrated productions in New York.[16] A clean burlesque, it featured the colored Tennessee Ten with Florence Mills and the comedians Bert Lahr and Jack Haley. It cost over $20,000 to produce, a huge amount for that period, and opened at the Columbia Theatre. The show received enthusiastic reviews.[8] In June 1920 the Burlesque Club held its annual benefit at the Columbia Theatre, again featuring the Tennessee Ten.[17]

Jimmie Cooper's Revue, with white and colored casts, opened at the Columbia on 10 December 1923. The white players performed in part 1, and the colored players in part 2.[18] A reviewer said of the second part, "We have never seen anything as yet in burlesque to equal the act of these performers, individually or collectively. Furthermore, it was the best dressed colored act that we have seen on any stage. Each and every turn was well applauded.[19] Will Rogers performed at the theatre in the Red Pepper Review, a tribute to the Columbia Burlesque Circuit, on 8 January 1925.[20] An African-American troupe opened at the Columbia in July 1925, including a jazz band featuring the clarinetist Sidney Bechet. Other players were Jerome Don Pasquall and Wellman Braud.[21] Lucky Sambo (1925) was another production with an African-American cast that was popular with white audiences.[22]

By the mid-1920s cinemas were providing shows that combined film and live entertainment with ticket prices lower than any burlesque show.[23] In the 1925 season Columbia's president, Sam A. Scribner, authorized the removal of tights and display of tableaux of bare-breasted women. Columbia continued to lose customers to other types of entertainment and to more explicit stock burlesque theaters.[24] The Columbia Theatre closed in 1927.[7]

Later history

The theater was sold to Walter Reade in 1928 for conversion into a cinema. The architect Thomas W. Lamb replaced the two original balconies with a single balcony, and renovated the auditorium in Art Deco style. In October 1930 the cinema opened as the Mayfair Theatre, operated by RKO Pictures.[25] Brandt Theatres was running the theater by 1950. In the early 1960s it was renamed the DeMille Theatre, and became a venue for viewing premium 70mm films with reserved seating. In 1976 the theater was split into three separate and very narrow cinemas, and was known as the Embassy 2-3-4 Theatre until 1997, and then the Embassy 1-2-3 Theatre until finally closing in the early 2000s. In 2007 the theater was converted into a restaurant. By May 2013 this had also closed.[25] The theater had been completely gutted so that demolition could start.[2]

References

1. Columbia Theatre, MCNY.
2. Columbia Theater, Gary 2013.
3. Thompson-Starret company (ad) 1911.
4. 701 Seventh Avenue, Emporis.
5. Wagenknecht 1982, p. 268.
6. Goldman 1992, p. 41.
7. Gewirtz & Kolb 2004, p. 190.
8. Egan 2004, p. 51.
9. Taylor 1991, p. 310.
10. Nathan 1971, p. 145.
11. Hanson 2011, p. 38.
12. Hamm 1997, p. 125.
13. Robinson 1996, p. 65.
14. Corio & DiMona 2012, p. 20.
15. Slide 1998, p. 28.
16. Egan 2004, p. 50.
17. Egan 2004, p. 52.
18. Sampson 2013, p. 443.
19. Sampson 2013, p. 444.
20. Rogers 2005, p. 23.
21. Chilton 1996, p. 71.
22. Lemke 1998, p. 81.
23. Allen 1991, p. 244.
24. Allen 1991, p. 249.
25. Gabel 2013.

Sources

• "701 Seventh Avenue". Emporis. Retrieved 2014-06-07.
• Allen, Robert Clyde (1991). Horrible Prettiness: Burlesque and American Culture. Univ of North Carolina Press. ISBN 978-0-8078-4316-1. Retrieved 2014-05-14.CS1 maint: ref=harv (link)
• Chilton, John (1996). Sidney Bechet: The Wizard of Jazz. Da Capo Press. ISBN 978-0-306-80678-0. Retrieved 2014-06-06.CS1 maint: ref=harv (link)
• "Columbia Theater". New York Tours by Gary. 31 August 2013. Retrieved 2014-06-07.
• "Columbia Theatre". Museum of the City of New York. Retrieved 2014-05-14.
• Corio, Ann; DiMona, Joseph (2012-05-01). This Was Burlesque. Premier Digital Publishing. ISBN 978-1-937957-72-8.CS1 maint: ref=harv (link)
• Egan, Bill (2004-01-01). Florence Mills: Harlem Jazz Queen. Scarecrow Press. p. 50. ISBN 978-0-8108-5007-1. Retrieved 2014-06-06.CS1 maint: ref=harv (link)
• Gabel, William (2013). "Embassy 1,2,3 Theatre". Cinema Treasures. Retrieved 2014-06-06.CS1 maint: ref=harv (link)
• Gewirtz, Arthur; Kolb, James J. (2004). Art, Glitter, and Glitz: Mainstream Playwrights and Popular Theatre in 1920s America. Greenwood Publishing Group. ISBN 978-0-313-32467-3. Retrieved 2014-06-06.CS1 maint: ref=harv (link)
• Goldman, Herbert G. (1992). Fanny Brice. Oxford University Press. p. 41. ISBN 978-0-19-535901-5. Retrieved 2014-06-06.CS1 maint: ref=harv (link)
• Hamm, Charles (1997-01-31). Irving Berlin: Songs from the Melting Pot: The Formative Years, 1907-1914. Oxford University Press. p. 125. ISBN 978-0-19-536114-8. Retrieved 2014-06-06.CS1 maint: ref=harv (link)
• Hanson, Nils (2011-09-01). Lillian Lorraine: The Life and Times of a Ziegfeld Diva. McFarland. ISBN 978-0-7864-8935-0. Retrieved 2014-06-06.CS1 maint: ref=harv (link)
• Lemke, Sieglinde (1998-03-31). Primitivist Modernism : Black Culture and the Origins of Transatlantic Modernism. Oxford University Press. ISBN 978-0-19-534454-7. Retrieved 2014-06-06.CS1 maint: ref=harv (link)
• Nathan, George Jean (1971). Materia, Critica: New Introd. by Charles Angoff. Fairleigh Dickinson Univ Press. ISBN 978-0-8386-7966-1. Retrieved 2014-06-06.CS1 maint: ref=harv (link)
• Robinson, Ray (1996-03-21). American Original : A Life of Will Rogers. Oxford University Press, USA. p. 65. ISBN 978-0-19-535866-7. Retrieved 2014-06-06.CS1 maint: ref=harv (link)
• Rogers, Will (2005-09-28). The Papers of Will Rogers: From the Broadway stage to the national stage, September 1915-July 1928. University of Oklahoma Press. ISBN 978-0-8061-3704-9. Retrieved 2014-06-06.CS1 maint: ref=harv (link)
• Sampson, Henry T. (2013-10-30). Blacks in Blackface: A Sourcebook on Early Black Musical Shows. Scarecrow Press. ISBN 978-0-8108-8351-2. Retrieved 2014-06-06.CS1 maint: ref=harv (link)
• Slide, Anthony (1998-01-01). Eccentrics of Comedy. Scarecrow Press. ISBN 978-0-8108-3534-4. Retrieved 2014-06-06.CS1 maint: ref=harv (link)
• Taylor, William R. (1991-11-26). Inventing Times Square: Commerce and Culture at the Crossroads of the World. Russell Sage Foundation. ISBN 978-1-61044-527-6. Retrieved 2014-06-06.CS1 maint: ref=harv (link)
• "Thompson-Starret company (ad)". The New York Times: 4. 18 May 1911. Retrieved 2014-06-07.
• Wagenknecht, Edward (1982). American Profile, 1900–1909. Univ of Massachusetts Press. p. 268. ISBN 0-87023-351-3. Retrieved 2014-05-14.CS1 maint: ref=harv (link)

External links

• Photograph: "Columbia Amusement Co. Building, c. 1917, Digital ID: 709811f". NYPL Digital Gallery.
• Photograph: Columbia Amusement Co. Building, 1917. Museum of the City of New York, Digital ID: 2000.52.99.