Cole Bennett

Cole Bennett (born May 14, 1996) is an American business executive, videographer, and music video director. He is best known for his multimedia company Lyrical Lemonade, which he initially created as an internet blog in 2013 as a high school student.[1]

This article is about the music video director. For the barrister, see Col Bennett.
Cole Bennett
Born (1996-05-14) May 14, 1996
Plano, Illinois, U.S.
EducationDePaul University
Occupation
  • Business executive
  • music video director
  • filmmaker
Height185 cm (6.07 ft)
YouTube information
Channel
Genre
Subscribers14.9 million
(July 18, 2020)
Total views5.99 billion
(July 18, 2020)
Websitehttps://lyricallemonade.com

Early life

Bennett was born on May 14, 1996, in Plano, Illinois. His family later moved to Chicago a few years later. He dropped out of college to focus on his career in videography and hip hop music, something he wanted to do since childhood.

Lyrical Lemonade

Bennett originally founded Lyrical Lemonade as an internet blog when he was a high school student in Plano, Illinois. His mother came up with the name of the blog and also gave him a video camera. He soon began directing music videos for local Chicago rappers, including Vic Mensa and Taylor Bennett, which he uploaded onto the Lyrical Lemonade channel, along with live show recaps, cyphers, documentaries and interviews.[2]

The channel eventually expanded into other sub-genres of hip hop beyond the local Chicago scene, such as the emerging Soundcloud rap sub-genre. In 2016 and early 2017, he gained early recognition, working with artists such as Famous Dex, Lil Pump, Smokepurpp and Ski Mask the Slump God. On April 7, 2017, he released his first short film, "Lone Springs". In August 2017, he directed the music video for the Lil Xan single, Betrayed, which was certified Platinum by the RIAA in 2018.[3] He later directed numerous music videos for hit songs, which include Ski Mask the Slump God's "BabyWipe", Lil Skies' "Red Roses" and "Nowadays" and YBN Nahmir's "Bounce Out With That".

In May 2018, he became one of the most recognizable music video directors after directing the music video for Chicago rapper Juice Wrld's "Lucid Dreams", which peaked at number 2 on the Billboard Hot 100.[4][5] The video has surpassed 480 million views on YouTube, becoming his most popular video on the channel. He has since worked with mainstream figures in hip hop such as J. Cole,[6] Wiz Khalifa,[7] Kanye West,[8] and Eminem.[9]

In March 2020, he directed the music video for Eminem's hit single "Godzilla", which features a guest appearance from Juice Wrld, who died before the song's release.[10] The video itself features cameos from Dr. Dre and Mike Tyson.[11] It gained 13 million views in 24 hours.[12]

Impact
Lyrical Lemonade has contributed to the rise of various Soundcloud rappers such as Lil Pump (left) and Ski Mask the Slump God

Bennett's Lyrical Lemonade frequently promotes and contributes to the rise of upcoming rappers.[13] Examples of this include Lil Pump, whose appearance on Lyrical Lemonade elevated his popularity to a certain extent.[14] Other examples include Pump's friend and frequent collaborator Smokepurpp, Juice Wrld, Ski Mask the Slump God, YNW Melly, Lil Tecca, NLE Choppa, and Jack Harlow.[15]

Pitchfork named Ski Mask the Slump God's 2017 "Catch Me Outside" music video, which was directed by Bennett, one of their favorite music videos of the 2010s.[16]

Other ventures

Bennett has also ventured into creating merchandise and lemonade beverages under the Lyrical Lemonade name. He said, "I really want to compete with Minute Maid and all of the elite lemonade and juice companies and I really think we can do that."[17]

In February 2020, Lyrical Lemonade collaborated with Jordan Brand. The collection included an Aerospace 720 shoe, a hooded sweatshirt, and a long sleeve t-shirt.[18] In April 2020, Lyrical Lemonade collaborated with streetwear brand FTP. The collection included a hooded sweatshirt, a t-shirt, and co-branded cans of lemonade.[19]

Bennett hosts a music festival called Summer Smash every year. It is presented by independent Chicago-based event production label SPKRBX.[20]

Videography
This list is incomplete; you can help by expanding it.
List of music videos directed, showing year released, and YouTube views[21]
Title Artist Year YouTube views
"Call of the Wild" Bnova 2013 104K
"Self Demise" T0N3 49K
"No Name" Adot 2014 14K
"White Man Can't Golf" Supreme Regime 3.1K
"Easy" Roy French 16K
"IDK" Mojek 13K
"Meditate" Roy French 5.8K
"On My Way" Meeko Fly 4.7K
"Grindin'" Lou Era 4.3K
"Splash" Roy French 6.1K
"Prey" (featuring Lou Era) Matt Whise 3.3K
"Baller In Me" Spenzo 3.6K
"Crack & French" (featuring Lou French) Chris Crack 2.9K
"Bang Bang" (featuring CC Delight) The Rap God Juice 3.3K
"Bar Hoppin'" Young 99 2015 3.6K
"No Control" Lou Era 2.9K
"Preparation" Jinx the Natural 4.1K
"Suppose to Be" (featuring Kyle Shawn) Professor Mic 1.4K
"All That" Monster Mike 14K
"Coming Down" Jinx the Natural 3.5K
"Sittin' On Ceilings" (featuring Jinx the Natural) Roy French 7.2K
"Pay Day" Marcus Nogood 6.1K
"Dripstyle" Roy French 10K
"Doppelganger" Tymaman 3.5K
"Right Now" Evan Nash 9.2K
"High Voltage" Jay Sly 4.8K
"Flexin'" Roy French and Jinx the Natural 3.8K
"Revolutionary" Ridgio 3.5K
"Successors" (featuring Tymaman) OPTMST 2.7K
"Anywhere" Ridgio 3.4K
"Scarface" Rio Mutasim 7K
"Time" GMEBE Lil Chief Dinero and GMEBE Bandz 1M
"Rush Hour" SD 13K
"The Arrival" (featuring Saba) Dacaid 3.4K
"Cut It Freestyle" Spenzo 34K
"Prom Dress" Spiff Meylor 8.3K
"Struggle" GMEBE Lil Chief Dinero 2016 300K
"Body Bags" Femdot 39K
"Look At Me" Chuck Frost 20K
"Intro" GMEBE Lil Chief Dinero 198K
"How I Kick" ManMan The Rapper 40K
"Shooter" Jinx The Natural 7.5K
"Black Man Lost" Vonte 4K
"Contacts" Super Bwe 109K
"Workin' It" Soulja Boy 55K
"Hit Em Wit It" Famous Dex 19M
"GTFO" Seany Doo 25K
"Loan Le" Isaiah G 50K
"I'm Paid" Famous Dex 2M
"Slowly" Chuck Frost 9.6K
"DMC" Famous Dex 1.2M
"I'm Great" Famous Dex and Carl Phresh 1.5M
"Again" Soulja Boy and Killa J 74K
"Up Out My Way" Vonte 7.5K
"Program" JayChris and Lucki Eck$ 41K
"Juggin" J $tash 61K
"HUDD" Sicko Mob 148K
"How We Settle That" King Louie 18K
"STFU" Jinx The Natural 19K
"I Need A 8" JayChris 17K
"Speed Racer" Warhol.ss 3.3M
"Pain & Success" Stitches 53K
"Global" K9 17K
"Ski Mask" Smokepurpp 6.8M
"King Dilla" Femdot 20K
"GDAY Freestyle" Warhol.ss 217K
"Unfadeable" Jeffrey Crook 7.1K
"Reefa Dem" King Louie 173K
"STFU" Famous Dex 754K
"Gucci Chanel" Nike Boi 177K
"Sneeze Kash" Katie Got Bandz 26K
"Next Bitch" Brace Boogie 19K
"Woah Yeah" Famous Dex 1.5M
"Gwop" Nike Boi 68K
"Knew I Would" JayChris and U-Neek 41K
"Go To The Wendy's" BRENTRAMBO 160K
"Foamposite" Nike Boi 219K
"Don't Know" Cdot Honcho 2M
"Nothin 4 Me" (featuring Trub Sixblock and Masia) Prince Tre 127K
"Movie Scene" T Rock 11K
"Know Me Now" Nike Boi 81K
"Lemonade" Famous Dex 114K
"Run Around + Ridiculous" 711K
"WittaGang" Duffle Bag Guru 39K
"Fuck Up A Sack" Lil Yachty and K$upreme 376K
"Jakobe" Roy French 46K
"When I Walk" Brace Boogie and Lil Messi 22K
"Morning Light" Shawty The Kidd 22K
"On My Waist" Warhol.ss and Famous Dex 1.7M
"Like That" (featuring TheMIND) NuWorld Kayo 21K
"Shoot" Famous Dex 1.1M
"2017 Freestyle" Cdot Honcho 2.5M
"Bag It" Famous Dex 772K
"With Yo B!tch" 10M
"Lineup" (featuring Hot Headzz) TC 21K
"Free Man" Lil Messi, Brace Boogie and Diary Love 21K
"Yung Andy" Warhol.ss 472K
"Get It" 167K
"Look Like" Yung Pinch 10M
"For The Winter" Melly Flex 24K
"F*cked Up" Chuck Frost 35K
"Cold Front" Xavier Wulf 2017 1.5M
"Achoo!" Keith Ape x Ski Mask the Slump God 30M
"Мне Похуй" FACE 14M
"Trust Me" LOREN 81K
"Can"t Tell Me Nothing" J.R. Donato 58K
"Stuck Boi" Warhol.ss 677K
"Let's Get It" (featuring Yung Bizzle) 006 SET 101K
"D Rose" Lil Pump 189M
"Fuck A Swisher" Smokepurpp and Xavier Wulf 13M
"Sorry" B Bandz 61K
"Calling Me" Pollàri 316K
"Po It" Ali Profit 36K
"Zaytiggy" Cdot Honcho 1.8M
"4 Real" Prince Tre 71K
"Spread" Duffle Bag Guru and Isaiah G 89K
"Scary Sight" Xavier Wulf, Chris Travis and Big E 897K
"Know About It" Allan Kingdom 135K
"With Yo B!tch (Remix)" Famous Dex and MadeinTYO 1.5M
"Flex Like Ouu" Lil Pump 103M
"Kamikaze" Saudi Money 81K
"BVNDGXD" CHXPO 1.7M
"Xans" Famous Dex 2.5M
"02 Shit" Cdot Honcho 5.2M
"Bust Back" Duffle Bag Buru 451K
"Ballin'" Mod Sun 769K
"USED 2" RARRI 575K
"Kinfolk" Riley PnP 63K
"Pictures" Lil Tracy 3.8M
"18" Landon Cube 2.2M
"Lil Elroy Jetson" Pollàri 313K
"12ozs" Warhol.ss 963K
"Catch Me Outside" Ski Mask the Slump God 111M
"CEO" (featuring Kapfe) Kap G 348K
"Talkin Sh*t" Famous Dex and Lil Pump 5M
"Regrets" Smokepurpp 2.3M
"Credit" G. E. O 120K
"Heart Racin'" PnB Rock 740K
"I Don't Need Them" Ralo 228K
"Betrayed" Lil Xan 274M
"Dirty Taurus" (featuring Rich the Kid) Ant Beale 817K
"Trap" Nike Boi 233K
"BabyWipe" Ski Mask the Slump God 95M
"No Limit" Duffle Bag Guru 328K
"Trap" "Blue & Green" Diego Money 730K
"IlàrKelly" Pollàri 740K
"Rack City/Love Scars 2" (featuring Antionia and Chris King) Trippie Redd 31M
"Red Roses" (featuring Landon Cube) Lil Skies 204M
"I Hate Being Alive" Supa Bwe 786K
"Dresser" Yung Bans 6.6M
"InXanity" $teven Cannon 5.2M
"Wokstar" Lil Wop 787K
"Another One" Cdot Honcho 2.2M
"Act Up" Thouxanban and Uno the Activist 1.9M
"Nowadays" (featuring Landon Cube) Lil Skies 280M
"Lonely" (featuring Lil Skies) Yung Bans 17M
"All Girls Are the Same" Juice Wrld 2018 152M
"Lucid Dreams" 545M
"Creeping" (featuring Rich The Kid) Lil Skies 134M
"Kamikaze" Lil Mosey 61M
"Noticed" 177M
"Off Deez" (featuring J. Cole) J.I.D 22M
"Magic in the Hamptons" (featuring Lil Yachty) Social House 5.4M
"No Issue" Future & Juice Wrld 13M
"Armed and Dangerous" Juice Wrld 157M
"Thotiana Remix" (featuring YG) Blueface 2019 68M
"Robbery" Juice Wrld 216M
"Thotiana Remix" (featuring Cardi B) Blueface 187M
"i" Lil Skies 71M
"Crisis" Jasiah 16M
"Have Mercy" YBN Cordae 16M
"Kill Tek Piece" Warhol.ss and Lil Mosey 2.7M
"Bust Down Cartier" Lil Mosey 10M
"Ransom" Lil Tecca 234M
"Stop Snitchin Remix" (featuring DaBaby) YG 19M
"Bussdown" (featuring Offset) Blueface 33M
"Bandit" (featuring NBA Youngboy) Juice Wrld 213M
"Let Her Go" The Kid Laroi 20M
"Mixed Personalities" (featuring Kanye West) YNW Melly 109M
"Nuketown" (featuring Juice Wrld) Ski Mask the Slump God 27M
"Mistakes" TheHxliday 3.1M
"Whats Poppin" Jack Harlow 2020 88M
"Diva" (featuring Lil Tecca) The Kid Laroi 31M
"IDK Lil Tecca 5.8M
"Thief in the Night" Rod Wave 20M
"Godzilla" (featuring Juice Wrld) Eminem 222M
"Far from You" Rich the Kid 4.7M
"Blueberry Faygo" Lil Mosey 119M
"Al Nash" YoungBoy Never Broke Again 24M
"Save Me" TheHxliday 4.5M
"Tell Me U Luv Me" (featuring Trippie Redd) Juice Wrld 21M
"Shotta Flow 5" NLE Choppa 23M
"Tell Me Why" The Kid Laroi 6.3M
"Burn the Hoods" Ski Mask the Slump God 3.3
"Lemonade"[22] Internet Money, Gunna, Nav and Don Toliver
gollark: Something something declarative versus procedural memory.
gollark: If you're trying to actually do techniques at a reasonable pace, you probably need to practice them rather than just memorise the steps anyway.
gollark: I feel like you would run quite hard into diminishing returns of some sort.
gollark: 7 hours is literally approximately half your available time per day.
gollark: That sounds incredibly time-inefficient.

References
  1. Skeleton, Eric (July 18, 2019). "Inside Cole Bennett's Lyrical Lemonade Empire". Complex. Retrieved August 31, 2019.
  2. Lyrical Lemonade (September 18, 2016). "Smokepurpp & Lil Pump: The Lyrical Lemonade Interview". Retrieved August 31, 2019 – via YouTube.
  3. "American single certifications - Lil Xan - Betrayed". Recording Industry Association of America.
  4. "Juice WRLD Unveils Cole Bennett-Directed Video for "Lucid Dreams"". PigeonsandPlanes. Retrieved August 31, 2019.
  5. Trust, Gary (October 1, 2018). "Maroon 5 & Cardi B's 'Girls Like You' Holds Atop Hot 100, Juice WRLD's 'Lucid Dreams' Lifts to No. 2". Billboard. Retrieved August 31, 2019.
  6. Saponara, Michael. "J.I.D. & J. Cole Get Animated in New 'Off Deez' Video: Watch". Billboard (magazine). Retrieved August 31, 2019.
  7. Clark, Trent (September 18, 2018). "Wiz Khalifa & Lil Skies Smoke Out Grocers In "Fr Fr" Video". HipHopDX. Retrieved August 31, 2019.
  8. Armstrong, Megan (January 18, 2019). "YNW Melly Recruits Kanye West For Robot-Driven 'Mixed Personalities' Video: Watch". Billboard. Retrieved April 7, 2020.
  9. Eustice, Kyle (March 7, 2020). "Eminem Announces Cole Bennett-Directed 'Godzilla' Video". HipHopDX. Retrieved March 9, 2020.
  10. Okon, Wongo (March 9, 2020). "Eminem Breathes Fire, Shoots A Bazooka, And Generally Wilds Out In His 'Godzilla' Video". Uproxx. Retrieved April 7, 2020.
  11. Mench, Chris; Hill, Tia; Abad, Russel; Morel Jr., Jacques (March 9, 2020). "Eminem Links With Lyrical Lemonade's Cole Bennett For His "Godzilla" Video". Genius. Retrieved April 7, 2020.
  12. "Eminem Gets Knocked Out by Mike Tyson in New 'Godzilla' Music Video — and Honors Juice WRLD". PEOPLE.com. Retrieved March 14, 2020.
  13. "The Impact Of Cole Bennett". Genius. August 30, 2019.
  14. "Lil Pump - "D Rose" - A new music video directed by Cole Bennett". Splice Today. February 27, 2019. Retrieved August 31, 2019.
  15. "Framework: The Making Of Lil Tecca's "Ransom" Video With Cole Bennett". Genius. August 29, 2019. Retrieved August 31, 2019.
  16. "20 Pitchfork Staffers on Their Favorite Music Videos of the 2010s". Pitchfork. October 25, 2019. Retrieved October 29, 2019.
  17. "'Lyrical Lemonade' taking over global music scene while honoring Chicago roots". Fox 32 News Chicago. April 10, 2019. Retrieved August 31, 2019.
  18. https://www.instagram.com/p/B7o985VBA4Z/
  19. https://www.instagram.com/p/B_ajAY_BFER/
  20. Mease, Sarah (July 4, 2019). "Everything You Need to Know About the Videographer Cole Bennett". Study Breaks. Retrieved August 31, 2019.
  21. https://www.youtube.com/user/GooodLifeFilms/videos
  22. Findlay, Mitch (August 11, 2020). "Gunna, Nav, & Don Tolliver Are Dropping A Single Friday". HotNewHipHop. Retrieved August 12, 2020.
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