Coldspot

Coldspot was a brand by US retail company Sears that existed from 1928 to 1976, when it was replaced with the Kenmore brand.[1] The brand was originally created for a line of refrigerators. Other products sold under the Coldspot brand included freezers, dehumidifiers, and window air conditioning units. Many of these products were manufactured for Sears by Whirlpool Corporation under various model prefixes, most notably the "106" model prefix which can be found on the model number placard on the unit.

In 1934, Raymond Loewy redesigned the Coldspot refrigerator into what Time magazine would later praise as "a single smooth, gleaming unit of functional simplicity", increasing its sales five-fold within two years.[2]

References
  1. "Coldspot: 1928-1976". Sears Archives. Sears Brands. Retrieved 31 July 2011.
  2. Brooke, Eliza (2018-12-27). "How the Great Recession influenced a decade of design". Vox. Retrieved 2018-12-28.
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