Cobalt Boats

Cobalt Boats is an American manufacturer of recreational motorboats. It was founded in 1968 and operated independently until its acquisition by Malibu Boats in 2017.

Cobalt Boats, LLC

Type	Subsidiary
Industry	Boat building
Founded	1968[1]
Headquarters	Neodesha, Kansas, USA[2]
Key people	Shane Stanfill (President)
Products	Motorboats
Parent	Malibu Boats
Website	www.cobaltboats.com

Company profile

Founded in 1968 by Pack St. Clair in Neodesha, Kansas,[3] Cobalt Boats manufactured "high-end speedboats",[1][2] specifically "small cruisers and runabouts",[2] and "mid- to large-sized sterndrive boats", thereafter expanding "into the surf and outboard markets",[4] and larger family cruisers.[2] Cobalt "began the development of its reputation for quality making stylish tri-hulls in The Seventies",[5] and continued to grow in the 1970s and 1980s.[2] Boats built by Cobalt range from nineteen to forty feet and have Mercury or Volvo sterndrives.[5] The company "placed a premium on meticulous construction and technical excellence in its designs",[2] and "built their reputation on quality instead of price".[5] with buyer-satisfaction surveys frequently ranking boats made by Cobalt "at the top of the list in all major categories".[2] Cobalt used a variety of techniques and materials, including hulls re-enforced with Kevlar and fiberglass stringers. A variety of options are available for leather and wood trim, and engine packages available from Mercury Marine and Volvo Penta.[6] It maintained in-house design and tooling.[2] The number of engines and outdrives available for each model has been described as extensive for the powerboat market.[5] As of 2017, Cobalt was producing over 2,000 boats per year in its Neodesha facility,[2] and for the 12 month period ending March 31, 2017, Cobalt "generated approximately $140 million in net sales" selling 24 boat models "through a dealer network of 132 locations in the United States, Canada, and overseas".[4]

Intellectual property

Cobalt has a portfolio of intellectual property in its field, having won a patent infringement lawsuit against Brunswick Corporation, parent company of Sea Ray Boats, over a popular "'retractable swim step', a partially submerged platform off the rear of the boat that allows boat passengers to easily enter and exit the water".[1] The infringed patent was upheld in inter partes review, including claims reciting the "spring-biased locking mechanism" key to operation of the Cobalt swim step, and the infringement judgment was upheld in the United States Court of Appeals for the Federal Circuit in September 2017.[7]

Acquisition by Malibu Boats

In July 2017, competitor Malibu Boats acquired Cobalt Boats in a deal "valued at $130 million", with Malibu maintaining Cobalt's manufacturing operations in Neodesha, Kansas, and adding Cobalt CEO Paxson St. Clair to its board of directors.[8] Malibu had been seeking an acquisition of this type for three to four years before the purchase.[9] Malibu indicated that it would continue the Cobalt brand and maintain a substantial presence in Neodesha.[4][9]

References

1. Voorhis, Dan (June 27, 2017). "Cobalt Boats wins patent lawsuit against Sea Ray". The Wichita Eagle.
2. Ed McKnew, 2008 PowerBoat Guide (2007), p. 90.
3. "Cobalt's New Cockpit Design Optimizes Space Aboard the New 226", Boating Life (Jan-Feb 1999), p. 34.
4. "Malibu has deal to buy Cobalt Boats". Trade Only Today. June 28, 2017.
5. Floyd Orr, Ker-Splash!: Recreational Power Boaters Guide (2002), p. 51.
6. Craig, Jeanne (2006). "Cobalt's 272 puts the sizzle into sportboat performance". Motor Boating. Archived from the original on 2006-03-20.
7. "Cobalt sues Sea Ray over fold-down swim step - Cobaltchat.com". www.cobaltchat.com. Retrieved 2017-10-25.
8. "Malibu set to buy rival Cobalt Boats". Marine Business. July 5, 2017.
9. Liestman, Brianna (July 24, 2017). "Q&A with Jack Springer and Paxson St. Clair". Boating Industry.