Cinnamon Roll Day

Cinnamon Roll Day (Kanelbullens dag) falls on October 4th each year.[1] It is an annual secular holiday in Sweden and Finland that was instituted in 1999 by Kaeth Gardestedt.[2] At the time, she was a project manager for Home Baking Council (Hembakningsrådet) which was historically a trade group supported by yeast manufacturers, flour producers, sugar manufacturers, and margarine manufacturers, and is now supported by the Dansukker brand of sugar.[3]

Cinnamon Roll Day
Official nameKanelbullens dag
Observed bySweden, Finland
CelebrationsBaking and eating homemade cinnamon rolls
Date4 October
Next time4 October 2020 (2020-10-04)
Frequencyannual

Cultural role

The purpose of the celebration is to increase attention on Swedish baking traditions, with a particular focus on cinnamon buns, and to increase the consumption of yeast, flour, sugar and margarine. The day is promoted through advertising signs in shops and cafés. Cinnamon buns are also featured in community events among Swedes in New Zealand and at the Church of Sweden Abroad.[4]

Most official celebrations of food are minor events that receive little attention, but the Swedish adoption of Cinnamon Roll Day has been unusually popular.[5] According to Swedish ethnologist Jonas Engman at Stockholm University, the popularity is due in part to a crisis of national identity linked to globalization and migration, which has caused people to value things that remind them of positive features from past years.[5]

Date

Cinnamon Roll Day is celebrated on October 4th because the Home Baking Council did not want the day to compete with other food traditions, such as sweet semla buns, which are served in Sweden on Shrove Monday. In Sweden, International Children's Day is celebrated on the first Monday of October. "A thought with Cinnamon Roll Day was that it would be a day of thoughtfulness".[6] [7]

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See also
  • Fika – Scandinavian practice that frequently features cinnamon rolls

References
  1. Alla dessa dagar Dagens Nyheter
  2. Med hembakat skänker vi varandra glädje och omtanke Archived October 6, 2010, at the Wayback Machine
  3. Nyhetsbrev från Hembakningsrådet: Nr 1 april 2010
  4. Kanelbullens Dag för 9:e året! arkiverad 21 oktober 2007 från originalet
  5. "Why Cinnamon Bun Day is an enduring Swedish success". The Local. 2016-10-04. Retrieved 2018-10-08.
  6. Högtider: Varför är kanelbullens dag den 4 oktober?
  7. Mattias Axelsson Varför är kanelbullens dag den 4 oktober? svenskahogtider.com
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