Christine Moorman
Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at Fuqua School of Business, Duke University. She is known for her work on marketing strategy,[1][2][3] marketing organization[4] and marketing research.[5][6] She is a Fellow of the American Marketing Association.[7] She is the Editor-in-Chief of the Journal of Marketing.[8]
Christine Moorman | |
|---|---|
| Nationality | United States |
| Title | T. Austin Finch Professor, Sr. |
| Academic background | |
| Education | University of Pittsburgh |
| Thesis | The effects of stimulus-induced motivation and ability on the processing of nutrition information disclosures (1988) |
| Doctoral advisor | Gerald Zaltman C. Whan Park |
| Academic work | |
| Discipline | Marketing |
| Institutions | Duke University University of Wisconsin, Madison |
Books
- Moorman, Christine and George S. Day Strategy from the Outside In: Profiting from Customer Value. McGraw Hill, 2010.[9]
Selected research publications
- Moorman, Christine, and George S. Day. "Organizing for marketing excellence." Journal of Marketing 80, no. 6 (2016): 6-35.
- Moorman, Christine, Gerald Zaltman, and Rohit Deshpande. "Relationships between providers and users of market research: The dynamics of trust within and between organizations." Journal of Marketing Research 29, no. 3 (1992): 314.
- Moorman, Christine, Rohit Deshpande, and Gerald Zaltman. "Factors affecting trust in market research relationships." Journal of Marketing (1993): 81-101.
Awards
- Irwin-McGraw Hill Distinguished Marketing Educator 2018, American Marketing Association.[10]
gollark: It's not entirely marketing, there's weirdness because SOME PEOPLE don't use the right units.
gollark: I doubt it, they still need a convenient way to say "stores X bits a cell" internally.
gollark: It would have been much more sensible to use 1LC/2LC/3LC but noooo...
gollark: TLC does three bits a cell, so you get 2³ = 8 voltage levels, etc. - you trade off endurance and speed for density.
gollark: The issue with it is that the flash memory wears down in some way after a bunch of program/erase cycles, so it has trouble reading/writing accurately or something, and this is a greater problem for MLC than SLC because it has to read finer gradations.
References
- http://adage.com/article/agency-news/marketers-spending-social-lack-results/302701/
- https://hbr.org/2015/11/quantifying-the-impact-of-marketing-analytics
- https://www.forbes.com/sites/christinemoorman/2017/09/22/hiring-a-marketer-join-the-crowd/#1998837c3422
- https://www.forbes.com/sites/christinemoorman/2017/08/29/why-you-should-build-a-digital-marketing-organization/#406756c33024
- https://www.wsj.com/articles/facebook-is-looking-for-likes-for-its-new-work-chat-service-1476091805
- "Christine Moorman Bio". faculty.fuqua.duke.edu.
- http://www.prweb.com/releases/2017/05/prweb14321279.htm
- "Archived copy". Archived from the original on 2018-02-26. Retrieved 2018-01-23.CS1 maint: archived copy as title (link)
- http://www.financialexpress.com/india-news/outside-the-box-a-timely-book-teaches-to-manage-an-enterprise-outside-in-for-great-success/745065/
- https://www.ama.org/AboutAMA/Documents/2018%20AMA%20Irwin%20Award%20Release.pdf%5B%5D
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